I’m a Melbourne-based videographer and content creator with over five years of experience producing end-to-end video content, from concept development through to final delivery. I specialise in social-first storytelling that helps brands connect with their audience and stand out, while maintaining a high level of production quality. I previously led video production at a professional AFL club, overseeing fast‑paced schedules, directing on‑camera talent, and delivering high volumes of content under tight deadlines. I’ve since transitioned to a part‑time AFL role to focus on my freelance practice, Hats Off Creative, where I partner with brands to produce engaging, high‑performing video content across multiple platforms.…

Hattie

I’m a Melbourne-based videographer and content creator with over five years of experience producing end-to-end video content, from concept development through to final delivery. I specialise in social-first storytelling that helps brands connect with their audience and stand out, while maintaining a high level of production quality. I previously led video production at a professional AFL club, overseeing fast‑paced schedules, directing on‑camera talent, and delivering high volumes of content under tight deadlines. I’ve since transitioned to a part‑time AFL role to focus on my freelance practice, Hats Off Creative, where I partner with brands to produce engaging, high‑performing video content across multiple platforms.…

Available to hire

I’m a Melbourne-based videographer and content creator with over five years of experience producing end-to-end video content, from concept development through to final delivery. I specialise in social-first storytelling that helps brands connect with their audience and stand out, while maintaining a high level of production quality.

I previously led video production at a professional AFL club, overseeing fast‑paced schedules, directing on‑camera talent, and delivering high volumes of content under tight deadlines. I’ve since transitioned to a part‑time AFL role to focus on my freelance practice, Hats Off Creative, where I partner with brands to produce engaging, high‑performing video content across multiple platforms.

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Language

English
Fluent

Work Experience

Founder & Videographer at Hats Off Creative
March 1, 2026 - Present
Founding and leading end-to-end video production for client brands; ideation, filming, editing and delivery; developed social-first content strategies; led content across AFL, AFLW and club channels; managed and mentored videographers; delivered content under tight deadlines; contributed to major campaigns and seasonal content.
Video Lead at Essendon Football Club
March 1, 2023 - Present
Led video production across AFL, AFLW and club channels; developed content formats driving engagement across social platforms; managed and mentored videographers; delivered high-quality content under tight match-day deadlines; produced daily video content (training, interviews, features) and supported major campaigns.
Video & Digital Content Creator at Essendon Football Club
March 1, 2022 - March 1, 2023
Produced daily video content (training, interviews, features), supported major campaigns and seasonal content and helped evolve the club’s digital video presence.
Digital Marketing Officer at Falls Creek Resort Management
June 1, 2021 - January 30, 2027
Managed social media strategy and created multimedia content across campaigns; Produced video and digital assets across web, social and broadcast.

Education

Bachelor of Communications (Advertising) at RMIT
January 1, 2015 - December 31, 2017
AWARD School at The Communication Council
January 1, 2021 - June 30, 2021

Qualifications

Bachelor of Communications (Advertising)
January 1, 2015 - December 31, 2017

Industry Experience

Media & Entertainment
    paper What it's like to Coach an AFL team | Spend a day with Brad Scott @EssendonFC

    Go behind the scenes with Brad Scott for an exclusive day-in-the-life look at the Essendon Football Club senior coach during pre-season, capturing the intensity, detail and leadership required at the elite level. From meetings and training sessions to the quieter moments of preparation, the video showcases the relentless work being done across the club to build a foundation for sustained success and help the Bombers return to the standards they’ve long been known for.

    paper Inside the 2025 Draft Room | The Story Behind Our Draft Decisions

    Step inside Essendon Football Club for an exclusive behind-the-scenes look at the 2025 draft period, where this video takes you inside the four walls to witness the decisions that will shape the club’s future. Hear directly from recruiters as they unpack the strategy, pressure and long-term vision behind every pick, offering a raw and unfiltered glimpse into the pivotal moments that define life in the red and black.

    paper A Dream Fulfilled | Saad El-Hawli's Special Debut

    This video follows Saad El-Hawli and his family on the day of his long-awaited AFL debut, capturing the emotion, pride and significance of the moment as he balances the milestone with observing the final days of Ramadan. Through intimate behind-the-scenes access, it reveals what the occasion meant not only to Saad, but to his family, his community and the wider football world, highlighting a powerful story of perseverance, faith and belonging.