I’m a Melbourne-based videographer and content creator with over five years of experience producing end-to-end video content, from concept development through to final delivery.
I’m a Melbourne-based videographer and content creator with over five years of experience producing end-to-end video content, from concept development through to final delivery. I specialise in social-first storytelling that helps brands connect with their audience and stand out, while maintaining a high level of production quality.
I previously led video production at a professional AFL club, overseeing fast‑paced schedules, directing on‑camera talent, and delivering high volumes of content under tight deadlines. I’ve since transitioned to a part‑time AFL role to focus on my freelance practice, Hats Off Creative, where I partner with brands to produce engaging, high‑performing video content across multiple platforms.
Go behind the scenes with Brad Scott for an exclusive day-in-the-life look at the Essendon Football Club senior coach during pre-season, capturing the intensity, detail and leadership required at the elite level. From meetings and training sessions to the quieter moments of preparation, the video showcases the relentless work being done across the club to build a foundation for sustained success and help the Bombers return to the standards they’ve long been known for.
Step inside Essendon Football Club for an exclusive behind-the-scenes look at the 2025 draft period, where this video takes you inside the four walls to witness the decisions that will shape the club’s future. Hear directly from recruiters as they unpack the strategy, pressure and long-term vision behind every pick, offering a raw and unfiltered glimpse into the pivotal moments that define life in the red and black.
This video follows Saad El-Hawli and his family on the day of his long-awaited AFL debut, capturing the emotion, pride and significance of the moment as he balances the milestone with observing the final days of Ramadan. Through intimate behind-the-scenes access, it reveals what the occasion meant not only to Saad, but to his family, his community and the wider football world, highlighting a powerful story of perseverance, faith and belonging.
Founding and leading end-to-end video production for client brands; ideation, filming, editing and delivery; developed social-first content strategies; led content across AFL, AFLW and club channels; managed and mentored videographers; delivered content under tight deadlines; contributed to major campaigns and seasonal content.
Led video production across AFL, AFLW and club channels; developed content formats driving engagement across social platforms; managed and mentored videographers; delivered high-quality content under tight match-day deadlines; produced daily video content (training, interviews, features) and supported major campaigns.
Produced daily video content (training, interviews, features), supported major campaigns and seasonal content and helped evolve the club’s digital video presence.
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