Product Manager at Dastgyr Technologies

Led product evaluation journey focused on automation and fraud detection, achieving a 73% reduction in manual processes and a 40% increase in customer satisfaction through data-driven decision-making. Collaborated with cross-functional teams to identify and analyze operational KPIs using SQL and Python to extract insights from product usage data. Conducted A/B testing and user behavior analysis to refine product features and support Product-Led Growth strategies, contributing to a 25% boost in user retention and acquisition. Created actionable product roadmaps based on user feedback and market analysis, aligning with evolving business priorities and stakeholder input.

PRODUCT MANAGER at Dastgyr Technologies

Led product development and strategic initiatives across four core applications, significantly impacting buyer and seller experiences and internal operational efficiency. Key achievements include developing an in-app dispute resolution system reducing support inquiries by 25%, redesigning buyer onboarding with OCR integration boosting registration completion rates by 30%, implementing a scorecarding system for consumer segmentation enabling 20% more targeted marketing, introducing a seller rating system increasing rated transactions by 15%, and creating a unified SKU maintenance system improving data accuracy by 20%. Also drove data-informed feature prioritization via A/B testing and user interviews and designed an automated ML-powered fraud detection system mitigating financial losses. Optimized logistics using AI/ML models leading to 10% cost reduction and 5% faster delivery timelines.

Agile Project Manager & Business Analyst at Startups: Social Pie Pvt Ltd & Imperium Dynamics

Managed product discovery and development using data modeling and user feedback loops to inform roadmap decisions. Conducted technical feasibility analysis and user research to align product direction with market needs, helping standardize KPI frameworks across project teams. Managed agile sprints, backlog grooming, and cross-functional collaboration for seamless product delivery.

PROJECT MANAGER at Social Pie Pvt Ltd

As the inaugural Project Manager, established project management frameworks implementing Azure DevOps and JIRA, and Scrum methodologies improving project visibility by 40% and team alignment by 25%. Developed and defended ML-based Proof-of-Concepts for a fact-checking application using Twitter API v2 securing stakeholder buy-in. Led data products to create an online directory of Pakistani legal papers using OCR and ML which improved document retrieval speed by 30%.

BUSINESS ANALYST & SOLUTION ARCHITECT at Systems Ltd

Drove client contract acquisitions and led development/deployment of complex CRM software solutions for banking and telecom clients. Spearheaded overhaul of 137 processes across 4 CRM modules engaging 50+ stakeholders over 5 months; promoted to Team Lead managing Customer Information Management module. Secured multi-million PKR contracts and generated 10M PKR+ in new business through proposal development, BRDs, user stories, resource planning, and cost estimation covering fintech, banking, and healthcare projects.