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Marketing graduate with 4+ years of combined experience in digital marketing, branding, and sales. Experienced in developing marketing campaigns, creating engaging digital content, and supporting brand growth through strategic initiatives. Skilled in social media marketing, CRM systems (Microsoft Dynamics), campaign planning, and creative design (Canva). Delivered end-to-end branding for client projects and contributed to market/competitor research, performance improvements, and customer engagement.…Marketing graduate with 4+ years of combined experience in digital marketing, branding, and sales. Experienced in developing marketing campaigns, creating engaging digital content, and supporting brand growth through strategic initiatives. Skilled in social media marketing, CRM systems (Microsoft Dynamics), campaign planning, and creative design (Canva). Delivered end-to-end branding for client projects and contributed to market/competitor research, performance improvements, and customer engagement.

Hayah Abbas

Digital Marketer, Marketing Consultant, Brand Strategist, +2

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Marketing graduate with 4+ years of combined experience in digital marketing, branding, and sales. Experienced in developing marketing campaigns, creating engaging digital content, and supporting brand growth through strategic initiatives. Skilled in social media marketing, CRM systems (Microsoft Dynamics), campaign planning, and creative design (Canva). Delivered end-to-end branding for client projects and contributed to market/competitor research, performance improvements, and customer engagement.…Marketing graduate with 4+ years of combined experience in digital marketing, branding, and sales. Experienced in developing marketing campaigns, creating engaging digital content, and supporting brand growth through strategic initiatives. Skilled in social media marketing, CRM systems (Microsoft Dynamics), campaign planning, and creative design (Canva). Delivered end-to-end branding for client projects and contributed to market/competitor research, performance improvements, and customer engagement.

Available to hire

Marketing graduate with 4+ years of combined experience in digital marketing, branding, and sales. Experienced in developing marketing campaigns, creating engaging digital content, and supporting brand growth through strategic initiatives.

Skilled in social media marketing, CRM systems (Microsoft Dynamics), campaign planning, and creative design (Canva). Delivered end-to-end branding for client projects and contributed to market/competitor research, performance improvements, and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Hindi

Advanced

Work Experience

Marketing Consultant / Digital Marketing & Branding Consultant at Freelance (consulting/customer service & sales support noted)

August 1, 2024 - Present

Provided marketing consulting/customer service support and contributed to digital marketing and branding deliverables. Developed and supported marketing activities including email drafting, campaign support, and maintaining accurate CRM/customer records. Handled escalation of complex cases, improved team performance, and trained new recruits/colleagues. Achieved reported results including a 35% conversion rate improvement and increased upsell revenue.

Marketing Consultant (Digital Marketing & Branding) at BTC Communications

August 1, 2024 - May 1, 2026

Developed and supported digital marketing and branding initiatives, including campaign planning, content creation, and promotion across social media platforms. Worked on developing brand identities and visual assets for client projects, using tools such as Canva. Contributed to market and competitor research to support positioning and campaign planning, and delivered end-to-end branding support including visual identity and marketing assets. Supported brand visibility and customer engagement through strategic marketing content and campaign execution.

Customer Service Agent (CRM / sales support) at Transport for London (BTC Communications referenced)

August 1, 2022 - May 31, 2024

Managed customer enquiries and escalations for complex cases using Microsoft Dynamics CRM. Drafted customer emails, maintained accurate customer records, resolved customer queries, and improved team performance. Trained new recruits/colleagues and supported sales-related outcomes including improved conversion and upsell revenue.

Sales Executive (English/Urdū Hindi) at BT Communications

August 1, 2022 - May 1, 2024

Provided sales support and handled customer enquiries using CRM systems. Supported customer conversions and upselling, managed records, and resolved enquiries. Trained colleagues and contributed to improved performance within the team.