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Hi, I’m Hayden Black — a Webby & Emmy award-winning Copywriter/Producer shaping high-impact campaigns across TV, Web, radio, and digital for 15+ years. I thrive on crafting audience-driven content and shaping strategy that resonates with viewers and readers while delivering measurable results. I specialize in SEO copywriting, metadata optimization, and content strategy, partnering with brands like Google, Netflix, Hulu, and YouTube Originals. My work spans across TV, Web, radio and digital, with a track record of boosting views, engagement, and reach for big-name brands and content creators alike.…Hi, I’m Hayden Black — a Webby & Emmy award-winning Copywriter/Producer shaping high-impact campaigns across TV, Web, radio, and digital for 15+ years. I thrive on crafting audience-driven content and shaping strategy that resonates with viewers and readers while delivering measurable results. I specialize in SEO copywriting, metadata optimization, and content strategy, partnering with brands like Google, Netflix, Hulu, and YouTube Originals. My work spans across TV, Web, radio and digital, with a track record of boosting views, engagement, and reach for big-name brands and content creators alike.

Hayden Black

Writer, Voiceover Artist, Creative Director, +1

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Hi, I’m Hayden Black — a Webby & Emmy award-winning Copywriter/Producer shaping high-impact campaigns across TV, Web, radio, and digital for 15+ years. I thrive on crafting audience-driven content and shaping strategy that resonates with viewers and readers while delivering measurable results. I specialize in SEO copywriting, metadata optimization, and content strategy, partnering with brands like Google, Netflix, Hulu, and YouTube Originals. My work spans across TV, Web, radio and digital, with a track record of boosting views, engagement, and reach for big-name brands and content creators alike.…Hi, I’m Hayden Black — a Webby & Emmy award-winning Copywriter/Producer shaping high-impact campaigns across TV, Web, radio, and digital for 15+ years. I thrive on crafting audience-driven content and shaping strategy that resonates with viewers and readers while delivering measurable results. I specialize in SEO copywriting, metadata optimization, and content strategy, partnering with brands like Google, Netflix, Hulu, and YouTube Originals. My work spans across TV, Web, radio and digital, with a track record of boosting views, engagement, and reach for big-name brands and content creators alike.

Available to hire

Hi, I’m Hayden Black — a Webby & Emmy award-winning Copywriter/Producer shaping high-impact campaigns across TV, Web, radio, and digital for 15+ years. I thrive on crafting audience-driven content and shaping strategy that resonates with viewers and readers while delivering measurable results.

I specialize in SEO copywriting, metadata optimization, and content strategy, partnering with brands like Google, Netflix, Hulu, and YouTube Originals. My work spans across TV, Web, radio and digital, with a track record of boosting views, engagement, and reach for big-name brands and content creators alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Copywriter at Pocket FM

January 1, 2025 - Present

Scripted high-performing ads for Facebook, TikTok, YouTube; used CPI, CTR, and retention data to A/B test and optimize scripts.

Creative Director at America’s Strangest History (YouTube Channel)

January 1, 2024 - January 1, 2025

Sole scriptwriter; 8x long-form episodes + 15 shorts monthly. Directed creative strategy from concept through analytics.

Scriptwriter / Editor at Bored Panda

January 1, 2023 - January 1, 2024

As writer, I wrote numerous 20-minute YouTube episodes (millions of views each). As script-editor, strengthened storylines and metadata across the channel.

Copywriter at YouTube Originals, Google/MTP

January 1, 2020 - January 1, 2023

Optimized metadata for premieres with Will Smith, Elton John, Demi Lovato, Obama, Pope Francis. Helped Q4 2021 reach record: 1.3B views & 103M watch hours. Boosted views +78% through metadata & chaptering for 250+ titles.

Freelance Writer / SEO Blogger at Freelance / Self-employed

January 1, 2018 - January 1, 2020

Scripted corporate explainers for U.S. Army, Harvard, UN. Produced 4–5 blogs weekly for Radar Online & OK Magazine.

Copywriter / Strategist at Various (Google, Walmart, Intel, Spotify)

January 1, 2013 - January 1, 2017

Led campaigns and created award-winning infographics for Google, Walmart, Intel, Spotify. Wrote executive content for PepsiCo South America, McDonald’s, and AT&T.