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I am an international leader in design, customer experience, user experience, digital transformation, multi-channel marketing strategy, content, business/brand management, project management and innovation.…

Hayden Peters

Creative Director, UX Designer, UI Designer, +3

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I am an international leader in design, customer experience, user experience, digital transformation, multi-channel marketing strategy, content, business/brand management, project management and innovation.…

Available to hire

I am an international leader in design, customer experience, user experience, digital transformation, multi-channel marketing strategy, content, business/brand management, project management and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Customer Experience Design at Swann Communications

January 1, 2023 - January 1, 2026

Head of customer experience design, strategy, user experience, product UI and AI globally to align all business activities and channels with person-based research through Human Centered Design.

Lead Experience Design Instructor at Academy Xi

January 1, 2019 - January 1, 2023

Established and led UX/UI full-time higher-education courses. Transformed Academy Xi from offline to online teaching model and trained 550 people internationally for senior roles at a 90% success rate. Represented Academy Xi leading workshops and hackathons.

Consultant at AGL, NBN

January 1, 2017 - January 1, 2018

Applied human-centered design to multi-team Agile sprints, from customer research to product delivery. Projects ranged from help and support, online channel improvements and workplace management systems (SaaS).

Consultant / Design Director at WPP (JWT / Ogilvy) / Frog Design / Mob Now Group

January 1, 2015 - January 1, 2020

Led teams in China and across Asia, delivering digital and experiential solutions for clients such as Starbucks, Mercedes, Heineken and Remy Martin.

Digital Director at DMG Radio / Nova Radio Australia

January 1, 2009 - January 1, 2011

Established the user experience and technology platform for the foundation of digital radio across DMG radio stations; managed creative, design, marketing and strategy for all DMG radio.

Digital Design Director at Flash Group

January 1, 2008 - January 1, 2009

Digital design director for online advertising; led the User Experience function; worked with clients including Medibank Private and other major brands.

Senior Designer / Art Director at Smart Look Studios

January 1, 2004 - January 1, 2006

Senior Designer and Art Director across digital channels; created websites in HTML/CSS/JS and animation; managed a team of 3 and a print run of 1,000 per week; managed accounts for clients across automotive, hospitality, and industrial/logistics sectors.

Director at 1888 Productions

January 1, 1997 - Present

Director; runs a freelance business specializing in strategy, user experience, service design, and visual design; leads workshops; works across multiple digital channels.