I’m Haylee, a quirky, upbeat creative with a keen eye for detail, blending artsy design instincts with a passion for business. I adapt to each brand’s needs to deliver clear, effective communication — whether that’s visual identity, campaigns, or digital platforms. I enjoy turning concepts into polished, client-ready outcomes across print media, social media, web design & development, and paid advertising. I’m collaborative, organised, and focused on results, from strategy and content creation to analytics and continuous improvement.…

Haylee Pender

I’m Haylee, a quirky, upbeat creative with a keen eye for detail, blending artsy design instincts with a passion for business. I adapt to each brand’s needs to deliver clear, effective communication — whether that’s visual identity, campaigns, or digital platforms. I enjoy turning concepts into polished, client-ready outcomes across print media, social media, web design & development, and paid advertising. I’m collaborative, organised, and focused on results, from strategy and content creation to analytics and continuous improvement.…

Available to hire

I’m Haylee, a quirky, upbeat creative with a keen eye for detail, blending artsy design instincts with a passion for business. I adapt to each brand’s needs to deliver clear, effective communication — whether that’s visual identity, campaigns, or digital platforms.

I enjoy turning concepts into polished, client-ready outcomes across print media, social media, web design & development, and paid advertising. I’m collaborative, organised, and focused on results, from strategy and content creation to analytics and continuous improvement.

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Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Company Manager, Social Media Manager, Graphic & Website Designer at Shrimp Creative CC
January 8, 2019 - Present
Managed day-to-day operations and client communication, supporting basic accounts management and business administration (including Sage accounting, quoting and invoicing). Led brand management and design production across corporate identity, signage, online banners, menus & layouts, packaging, stationery and vehicle branding. Managed social media across Meta platforms and LinkedIn, handling content creation, copywriting, scheduling, photography/videography, ads management, campaign creation and analytics reporting. Designed, developed and maintained WordPress websites, including hosting support, plugin/software updates, analytics reporting and e-commerce management. Also handled Google Ads and Google Business/Analytics analysis, producing strategic insights and reports.
Camp Counselor & Photographer at Camp Tekoa, North Carolina, USA
May 1, 2018 - September 30, 2018
Served as a camp counselor while producing photography content to capture camp activities and events, supporting daily programme needs and participant experiences.
Social Media & Studio Manager at Full Cream Design
January 16, 2017 - April 18, 2018
Coordinated client and internal communications, supported staff management and training, and handled studio/office administration. Delivered brand and graphic design work including corporate identity, signage, online banners, menus & layouts, packaging, stationery and vehicle branding, plus print setup and communications. Managed social media activities across Meta Business platforms and LinkedIn, including content creation, copywriting, posting/scheduling, and analytics analysis. Managed ads campaigns and calendars, and supported website design & development on WordPress with website maintenance, hosting/E-mail support, c-panel management, software/plugin updates and analytics reporting.
Art Direction Intern at Somkhanda Game Reserve
December 1, 2016 - December 31, 2016
Assisted with creative/visual tasks during internship placement, supporting communications and content needs for the reserve.
Art Direction Intern at Whalley Collective
November 1, 2016 - November 30, 2016
Supported art direction work through internships, contributing to visual concepts and design tasks as part of campaign/brand-related projects.

Education

Bachelor of Arts (Creative Brands Communication specialising in Visual Communication) at Vega School of Brand Leadership, Durban
January 1, 2014 - January 1, 2016
Diploma (Google Ads) at Alison, Online
January 1, 2021 - December 31, 2021
Website Design Course at Brand Candy Studio, Hillcrest
January 1, 2020 - December 31, 2020
Matric (Grade 1 - 12) at Trinity House, Randpark Ridge
January 1, 2001 - December 31, 2013

Qualifications

Google Ads (Alison, Online) - Diploma
January 1, 2021 - December 31, 2021
Bachelor Of Arts
January 1, 2014 - December 31, 2021
Creative Brands Communication, specialising in Visual Communications

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet