Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I don’t do boring marketing. I build brands with attitude, campaigns that demand attention, and strategies that turn clicks into loyal customers. I mix data with instinct, creativity with clarity, and I never play it safe because safe doesn’t sell.…

Hayley Jurd

Digital Marketer, Influencer Marketing Manager, Content Creator, +2





I don’t do boring marketing. I build brands with attitude, campaigns that demand attention, and strategies that turn clicks into loyal customers. I mix data with instinct, creativity with clarity, and I never play it safe because safe doesn’t sell.…

Available to hire

I don’t do boring marketing. I build brands with attitude, campaigns that demand attention, and strategies that turn clicks into loyal customers. I mix data with instinct, creativity with clarity, and I never play it safe because safe doesn’t sell.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

E-commerce Account Manager at Hey Marketing

December 2, 2024 - October 13, 2025

Spearheaded Google Ads management for 7+ clients, consistently surpassing ROAS targets and optimizing ad spend. Developed and executed comprehensive social media strategies across Facebook, Instagram, TikTok, and LinkedIn, increasing visibility and engagement. Created, implemented, and optimized email marketing campaigns and automation flows, contributing to overall email-generated revenue. Conducted regular performance analysis using Google Analytics and other tools to track key metrics and identify opportunities for improvement. Led the development and execution of the e-commerce website strategy and creation, with working knowledge of HTML and CSS.

Marketing Manager at EXEQ Group

March 1, 2025 - Present

Led seasonal and promotional marketing campaigns across three brands: Helicopters Australia, The Know Skin, and Excavation Equipment, with distinct markets and audiences. Directed product launches, monthly sales campaigns (e.g., Black Friday) and BFCM strategies, driving revenue growth and audience engagement. Managed and optimized Meta and Google Ads, scaling ROAS while testing creatives, copy, and audience segments. Oversaw content creation for social media, including planning, calendars, community engagement, and on-brand execution.