From UGC to TVCs, I specialise in developing and leading content and marketing strategies that bring a brand’s story to life in a way that feels authentic, purposeful, and emotionally resonant. I work closely with clients to ensure every deliverable aligns with their marketing objectives, offering strategic input on campaign ideas, content formats, and creative direction that drive growth through storytelling. With experience managing content calendars, marketing plans, and delivery schedules, I prioritise clear communication, strong collaboration, and achievable timelines to ensure seamless execution between creative and production teams. On the production side, I oversee the end-to-end process — from pre-production planning and briefing through to filming, editing, and campaign rollout. I ensure every stage has clarity, direction, and creative alignment, maintaining consistency across all marketing touchpoints. I’m also experienced in repurposing long-form content into engaging short-form pieces tailored for social platforms, collaborating with editors to refine each asset for maximum reach and impact. In content development, I craft social-first creative concepts that amplify brand identity and connect with audiences across channels. I write engaging, on-brand copy for captions, hooks, and titles, staying across marketing and social trends to bring fresh, data-informed ideas to the table. My approach blends creative storytelling with strategic marketing insight, ensuring every piece of content not only looks and feels right, but also performs with purpose.…From UGC to TVCs, I specialise in developing and leading content and marketing strategies that bring a brand’s story to life in a way that feels authentic, purposeful, and emotionally resonant. I work closely with clients to ensure every deliverable aligns with their marketing objectives, offering strategic input on campaign ideas, content formats, and creative direction that drive growth through storytelling. With experience managing content calendars, marketing plans, and delivery schedules, I prioritise clear communication, strong collaboration, and achievable timelines to ensure seamless execution between creative and production teams. On the production side, I oversee the end-to-end process — from pre-production planning and briefing through to filming, editing, and campaign rollout. I ensure every stage has clarity, direction, and creative alignment, maintaining consistency across all marketing touchpoints. I’m also experienced in repurposing long-form content into engaging short-form pieces tailored for social platforms, collaborating with editors to refine each asset for maximum reach and impact. In content development, I craft social-first creative concepts that amplify brand identity and connect with audiences across channels. I write engaging, on-brand copy for captions, hooks, and titles, staying across marketing and social trends to bring fresh, data-informed ideas to the table. My approach blends creative storytelling with strategic marketing insight, ensuring every piece of content not only looks and feels right, but also performs with purpose.WWWW…