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Dynamic social media strategist with 7+ years of experience leading end-to-end content creation, content calendars, and multi-channel campaign execution. Adaptable and collaborative, thriving both independently and with cross-functional teams in fast-paced environments. Experienced in leveraging digital platforms and design tools to build engaging short-form video strategies, manage influencer partnerships, and optimize performance using audience and platform insights.…Dynamic social media strategist with 7+ years of experience leading end-to-end content creation, content calendars, and multi-channel campaign execution. Adaptable and collaborative, thriving both independently and with cross-functional teams in fast-paced environments. Experienced in leveraging digital platforms and design tools to build engaging short-form video strategies, manage influencer partnerships, and optimize performance using audience and platform insights.

Hayli Bruffey

Social Media Manager, Digital Marketer, Content Producer, +4

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Dynamic social media strategist with 7+ years of experience leading end-to-end content creation, content calendars, and multi-channel campaign execution. Adaptable and collaborative, thriving both independently and with cross-functional teams in fast-paced environments. Experienced in leveraging digital platforms and design tools to build engaging short-form video strategies, manage influencer partnerships, and optimize performance using audience and platform insights.…Dynamic social media strategist with 7+ years of experience leading end-to-end content creation, content calendars, and multi-channel campaign execution. Adaptable and collaborative, thriving both independently and with cross-functional teams in fast-paced environments. Experienced in leveraging digital platforms and design tools to build engaging short-form video strategies, manage influencer partnerships, and optimize performance using audience and platform insights.

Available to hire

Dynamic social media strategist with 7+ years of experience leading end-to-end content creation, content calendars, and multi-channel campaign execution. Adaptable and collaborative, thriving both independently and with cross-functional teams in fast-paced environments.

Experienced in leveraging digital platforms and design tools to build engaging short-form video strategies, manage influencer partnerships, and optimize performance using audience and platform insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Social Media Manager at The Fresh Market

January 1, 2020 - January 1, 2025

Defined and articulated brand voice across Facebook, Instagram, TikTok, Pinterest, YouTube, and X. Developed and executed monthly social strategies aligned with eCommerce and merchandising initiatives. Built comprehensive yearly social plans and monthly content calendars, creating 100+ pieces of targeted copy per month. Executed influencer marketing campaigns to amplify brand messaging and conceptualized, created, and edited high-quality photo and video content for all channels. Drove creative ideation to launch best-in-class campaigns, increasing engagement rate 120% YoY, and executed strategy that resulted in 378% audience growth YoY. Managed community engagement and problem-solving to ensure exceptional guest experiences, sourced and project-managed supporting creative assets, and supported localization for store marketing and business initiatives.

Sales Coordinator at Furnitureland South

January 1, 2018 - January 1, 2018

Provided high-level customer service and proactive problem-solving for clients. Coordinated with local store leadership and cross-functional marketing efforts to boost regional store traffic and visibility. Maintained data accuracy across public platforms to ensure seamless customer experiences.

Marketing Coordinator at Mr. Brown London

January 1, 2018 - January 1, 2020

Coordinated and executed multi-platform marketing campaigns, brand strategies, and strategy calendars. Analyzed digital platform data and implemented performance insights to optimize sales. Managed agency relationships and collaborated to implement paid advertising campaigns. Assisted with design and creation of in-house publications and marketing collateral, and supported the planning, style, and coordination of professional brand photoshoots. Managed marketing data inputs across digital platforms to improve campaign reporting and sourced/created localized content tailored to regional audiences. Coordinated with sales teams and trained new associates at the corporate home office, contributing to the best sales month in company history, and partnered with local store leadership to execute regional marketing initiatives and events.