Hazel Khosravi

Design client websites, landing pages, and digital products end to end—from discovery and user journeys through high-fidelity design and development handoff—using a four-stage process (discover, design in Figma, build, launch). Create responsive, accessible, SEO-ready sites with an editable CMS built in from the start, and support production builds and launches. Design AI customer systems including document-trained chatbots, AI voice receptionists, automated booking, and CRM follow-up, including conversation flows and tone. Designed Arkan, a website and AI assistant structured around the firm’s method, a qualifying enquiry form, and accessibility handled during implementation rather than retrofitted.

Produce graphic design and marketing collateral for cultural events and festivals, including posters, banners, signage, flyers, brochures, and presentation decks across print and digital. Apply and maintain brand identity consistency (logo usage, typography, colour, layout) across campaigns. Design bilingual English and Persian materials with right-to-left typography alongside English in a single cohesive visual system. Create social media and digital content adapted to multiple formats and platforms for broader reach. Deliver print-ready and digital final artwork to deadline in collaboration with committee members and event organisers.

Designed a running app and responsive marketing site for beginner and returning runners, focusing on where new runners typically drop off in a training plan. Delivered end-to-end work alongside a small design team: user research and competitive analysis, information architecture, UI design, and usability testing. Conducted user interviews, surveys, and benchmarking to create personas, journey maps, and prioritisation decisions. Structured information architecture and user flows, then designed the UI and component system across screens. Iterated based on prototype usability testing, including a plan-recovery flow that adapts training after missed sessions rather than resetting it.