Available to hire
Senior Account Manager and Digital Marketing Strategist with 6+ years of experience leading multi-brand portfolios and performance campaigns across Meta (Facebook/Instagram) and Google Ads. Proven ability to translate business goals into data-driven go-to-market plans, optimize budgets, and deliver measurable ROI across automotive, FMCG, retail, and media.
Known for C-suite stakeholder management, end-to-end campaign execution, and cross-functional leadership across creative, production, and media teams. Experienced in market entry launches and integrated activations designed to grow recognition, engagement, and outcomes.
Skills
Experience Level
Language
Arabic
Fluent
English
Fluent
Work Experience
Senior Account Manager at Sky Production
August 1, 2025 - PresentLeads full account strategy for an automotive portfolio including Mansour Automotive, Lumin, BAIC, and Arcfox, aligning client objectives with creative and media execution. Directed end-to-end go-to-market for Arcfox EV from brand inception to full-scale activation and experiential events. Drove BAIC visibility through word-of-mouth and integrated marketing activations to elevate brand perception. Acts as senior point of contact for C-suite stakeholders, ensuring alignment on KPIs, timelines, and deliverables across campaigns.
Account Manager at Mix Media Services
September 1, 2022 - April 1, 2025Managed a portfolio of 8+ clients including Mix TV Channels (Mix TV, Mix One, Mix Belarby), SDpadel, iPadel, Furniture Town Mall, and Best Beef as primary strategic partner. Led production of three influencer-led programs with Creative Industry Summit (Interviews, Entertainment, and Podcast formats). Coordinated creative, production, and media teams to deliver on-time with consistent brand quality. Built media campaign blueprints (segmentation, platform strategy, performance benchmarks) contributing to measurable audience growth for Mix TV properties.
Account Executive at Brand Mate Communications
April 1, 2022 - August 1, 2022Managed media production projects for Asfour Crystal, Zoet's, and Zahranco, overseeing quality, timelines, and client communication from brief to delivery. Directed the full project lifecycle for the Rose Tea account including strategy, production, and campaign execution. Conducted market research (demographics, media behavior, psychographics, buying patterns) to define target audiences and guide campaign direction. Served as liaison between client stakeholders and internal agency teams, translating briefs and feedback into actionable creative tasks.
Digital Media Buyer at Medica Healthy
May 1, 2021 - April 1, 2022Developed and executed performance-focused digital marketing strategies across Facebook, Instagram, and Google Ads with consistently positive ROI. Owned full-cycle campaign operations: budgeting, execution, performance reporting, continuous optimization, and invoice reconciliation. Configured Google Analytics dashboards for granular reporting across multiple concurrent campaigns. Collaborated with content teams to refine creative concepts aligned to objectives and audience insights. Conducted competitive and market analyses to identify growth opportunities and inform media strategy.
Education
Bachelor of Commerce, Business Administration (English Section) at Helwan University
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Transportation & Logistics
Skills
Experience Level
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