HM

Heather Mata

Available to hire

Hi, I’m Heather Mata, an Administrator and Digital Marketing Specialist with hands-on experience in Meta Ads, Google Ads, SEO/SEM, email marketing, CRM-driven campaigns, and chatbot creation.

About

Hi, I’m Heather Mata, an Administrator and Digital Marketing Specialist with hands-on experience in Meta Ads, Google Ads, SEO/SEM, email marketing, CRM-driven campaigns, and chatbot creation. I love turning data into actionable strategies that boost visibility and profitability for brands across marketplaces and social channels.

Currently based in Barcelona, Venezuela, I design and execute campaigns, manage social media, and optimize conversion paths from leads to customers. I’m passionate about collaboration, continuous learning, and delivering results that matter for teams and clients.

  • 3 years' experience
  • Joined February 2026

Languages

  • Spanish; CastilianFluent

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services

More experts in Barcelona, Venezuela

Work experience

Digital Marketing Consultant / Co-Lead · Traffic Killer DigitalJul 2020 – Jul 2023 · 3 yrs 1 mo

Created and executed digital marketing campaigns for Meta Ads and Google Ads. Positioned brands, segmented audiences, and tracked conversions to drive growth; responsible for WhatsApp-based lead generation and end-to-end campaign management.

Marketing & Campaign Manager · Mi Vida VerdeJan 2020 – Oct 2023 · 3 yrs 10 mos

Design and execution of digital campaigns to promote products; SEO/SEM strategies, email marketing, CRM-driven campaigns, social media management, and content creation.

Education

Licenciatura en Administración · Colegio Universitario de Caracas2009 – 2016
Licenciatura en Administración · Colegio Universitario de Caracas2009 – 2016

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