Available to hire
Hi, I’m Heather Semler. I’m a Senior Account Manager with over a decade of experience in account management, project leadership, and client success across advertising, media, and digital content. I help brands grow by shaping media strategy, optimizing campaigns, and delivering measurable customer value, all while fostering a culture of collaboration and innovation.
I thrive in fast-paced, cross-functional environments and enjoy turning complex programs into clear plans, driving revenue, managing vendor relationships, and delivering high-quality experiences for clients—from concept to final asset delivery.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Account Executive at Walgreens Advertising Group–Boots Alliance
June 1, 2022 - September 1, 2024Generated $2M in quarterly sales while managing forecasts to attain goals. Shaped optimal media strategy to drive growth and brand equity.
Product Evangelist (Contract) at Optimizely
February 1, 2022 - June 1, 2022Defined role, built processes, and compiled sales material to support experimentation product. Responded to internal questions on web experimentation and spoke as a panelist on data-driven experimentation.
Project Manager, Client Success B2B Content at Future PLC, Native Media Company
April 1, 2020 - February 1, 2022Developed verification techniques to manage project performance (scope, schedule, costs). Led a remote interview video project for advertisers, replacing canceled trade show videos and recovering revenue. Negotiated vendor contracts and managed vendor database based on performance and cost.
Producer at Freelancer
December 1, 2019 - March 1, 2020Oversaw production of digital series for Spartan members from ideation through final asset delivery. Produced two 20-episode series focusing on nutrition and child education. Sourced crew and locations within a $50K budget.
Senior Client Services Manager, Activation at Condé Nast
October 1, 2015 - October 1, 2019Acted as project manager and client liaison; organized creative, tracked event planning, and developed operations to support website and custom ad unit builds, maintaining brand equity for Vogue, Vanity Fair, and GQ. Led status meetings with top-tier clients (Gucci, Chanel, Cadillac, Lincoln).
Senior Producer, Creative at Condé Nast
October 1, 2015 - October 1, 2019Negotiated vendor fees, obtained production permits, and sourced production locations. Supervised on-location shoots across the US and France with crews up to 30; managed budgets and ensured timely delivers under target costs by negotiating fees for crew, equipment, wardrobe, locations, and travel.
Senior Account Manager at TAPAD
April 1, 2014 - September 1, 2015Built scalable processes tying Salesforce to operations tickets to enable campaign implementation and reporting. Managed 70-90 campaigns concurrently, using data science and a proprietary platform to optimize and report on campaigns.
Senior Campaign Manager at RICHRELEVANCE
February 1, 2012 - April 1, 2014Doubled revenue by aligning campaign/merchandising operations; created trackers, timelines, and processes; held partner meetings to gain insights and shape best practices. Helped grow the team by onboarding 10 hires as one of the first NY hires.
Education
BA in Communication Studies at Fairleigh Dickinson University
January 11, 2030 - January 20, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
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