I’m a freelance brand and graphic designer with a decade of experience helping companies show up with clarity and consistency. My work spans brand systems, digital assets, editorial design, and print, and I’m most at home when I’m translating complex ideas into visuals that actually resonate. Most recently, I led a full rebrand and built out a brand system for Upsun, a cloud application platform, working across everything from identity to cross-functional guidelines that teams could actually use and scale.
I work best in collaborative environments, sitting closely with writers, editors, and strategists to make sure design is serving the bigger picture, not just looking good on its own. I’m a freelancer by nature, which means I’m autonomous, proactive, and take full ownership of my projects from start to finish. I’m also actively integrating AI tools into my workflow for research, creative direction, and ideation because I think the best design work right now sits at the intersection of craft and curiosity.
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