I'm a freelance brand and graphic designer with a decade of experience helping companies show up with clarity and consistency. My work spans brand systems, digital assets, editorial design, and print, and I'm most at home when I'm translating complex ideas into visuals that actually resonate. Most recently, I led a full rebrand and built out a brand system for Upsun, a cloud application platform, working across everything from identity to cross-functional guidelines that teams could actually use and scale. I work best in collaborative environments, sitting closely with writers, editors, and strategists to make sure design is serving the bigger picture, not just looking good on its own. I'm a freelancer by nature, which means I'm autonomous, proactive, and take full ownership of my projects from start to finish. I'm also actively integrating AI tools into my workflow for research, creative direction, and ideation because I think the best design work right now sits at the intersection of craft and curiosity.

Heather Argus

I'm a freelance brand and graphic designer with a decade of experience helping companies show up with clarity and consistency. My work spans brand systems, digital assets, editorial design, and print, and I'm most at home when I'm translating complex ideas into visuals that actually resonate. Most recently, I led a full rebrand and built out a brand system for Upsun, a cloud application platform, working across everything from identity to cross-functional guidelines that teams could actually use and scale. I work best in collaborative environments, sitting closely with writers, editors, and strategists to make sure design is serving the bigger picture, not just looking good on its own. I'm a freelancer by nature, which means I'm autonomous, proactive, and take full ownership of my projects from start to finish. I'm also actively integrating AI tools into my workflow for research, creative direction, and ideation because I think the best design work right now sits at the intersection of craft and curiosity.

Available to hire

I’m a freelance brand and graphic designer with a decade of experience helping companies show up with clarity and consistency. My work spans brand systems, digital assets, editorial design, and print, and I’m most at home when I’m translating complex ideas into visuals that actually resonate. Most recently, I led a full rebrand and built out a brand system for Upsun, a cloud application platform, working across everything from identity to cross-functional guidelines that teams could actually use and scale.

I work best in collaborative environments, sitting closely with writers, editors, and strategists to make sure design is serving the bigger picture, not just looking good on its own. I’m a freelancer by nature, which means I’m autonomous, proactive, and take full ownership of my projects from start to finish. I’m also actively integrating AI tools into my workflow for research, creative direction, and ideation because I think the best design work right now sits at the intersection of craft and curiosity.

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Work Experience

Brand Design Lead at FoxFury Lighting Solutions
August 1, 2015 - August 1, 2017
Led a visual brand refresh repositioning the company with a more premium and cohesive identity. Redesigned packaging, manuals, and collateral across 35+ products, improving consistency and brand perception.
Studio & Design Manager at Tanya Dalton & inkWELL Press
August 1, 2018 - June 1, 2021
Designed graphics and marketing materials for two major book launches, including one bestseller and one recognized as a Fortune Top 10 Business Book of 2019. Created and maintained branded assets for The Intentional Advantage podcast, ranked in the top 5% of business podcasts. Established and maintained brand standards across Tanya Dalton and inkWELL Press while managing high-volume creative production, team workflows, and project timelines.
Brand Design Lead at Upsun
January 1, 2026 - March 1, 2026
Owned brand design execution across the company, ensuring consistency, quality, and alignment across campaigns, content, web, and other key brand touchpoints. Built and maintained scalable brand systems, templates, standards, and processes that improved efficiency and enabled distributed teams to execute effectively. Led the Beyond the Horizon blog series highlighting employee stories to strengthen culture and support recruitment.
Senior Brand Designer at Upsun
May 1, 2022 - January 1, 2026
Led brand design across marketing initiatives, shaping cohesive visual communication across campaigns, content, web, events, and internal materials. Led a brand research and audit initiative, analyzing customer and non-customer feedback to identify opportunities for brand innovation and expansion, and partnering cross-functionally to bring those changes to life. Refined brand systems, templates, and workflows to improve consistency, efficiency, and scalability across teams.
Graphic Designer at Make A Mark Asheville
October 1, 2019 - Present
Designed branding and marketing materials for clients, contributing to visual storytelling and marketing collateral.
Graphic Designer at Last Chance at Life Rescue
September 1, 2015 - August 1, 2017
Designed branding and marketing materials for the rescue organization, supporting campaigns and awareness efforts.
Digital Content Co-Chair at AIGA Asheville
March 1, 2019 - December 1, 2023
Led the chapter’s digital content initiatives, coordinating content strategy and production.

Education

Bachelor of Fine Arts, Graphic Design at The College of Saint Rose, Albany, New York
January 11, 2030 - January 1, 2014
Study Abroad at Graphic Design & Photography, Studio Art Centers International, Florence, Italy
January 11, 2030 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other