Available to hire
Hi, I’m Heba. I’m a multidisciplinary designer and architect blending architectural thinking with UI/UX design and 3D visualization. I’m currently pursuing an M.Eng in Computational Design and have hands-on experience in product design, usability testing, and architectural visualization. I enjoy turning complex problems into elegant, functional solutions and I’m always eager to learn new tools to enhance user experiences and architectural projects.
In my work, I thrive in cross-disciplinary teams, combining research, prototyping, and practical implementation to deliver impactful designs. I’m passionate about visual communication, interaction design, and sustainable design practices, and I’m constantly exploring how technology can improve spaces and digital experiences alike.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
French
Intermediate
German
Intermediate
Work Experience
Product Designer at Degura
March 1, 2022 - PresentUnderstand product specifications and user psychology. Conduct concept and usability testing and gather feedback. Create personas through user research and data. Define the right interaction model and evaluate its success. Develop wireframes and prototypes around customer needs. Find creative ways to solve UX problems and collaborate with UI designers to implement attractive designs.
Product Designer at Degura
March 1, 2022 - PresentUnderstand product specifications and user psychology; conduct concept and usability testing; create personas through user research and data; define interaction models and develop wireframes and prototypes around customer needs; collaborate with UI designers to implement attractive designs.
Product Designer at Degura
March 1, 2022 - PresentUnderstand product specifications and user psychology; conduct usability testing and gather feedback; create personas; define interaction models and prototypes; evaluate UX problems and work with UI designers to implement attractive designs; collaborate with product engineers to propose improvements for products and processes.
Senior UI/UX Designer - CRO at Invesp
November 30, 2021 - September 8, 2025Designed, built, and executed split testing approaches for websites and landing pages; identified and tested new technologies and practices to improve conversion rate and consumer engagement; used analytics platforms to monitor outcomes; created design, content and development guidelines based on findings from winning tests; maintained awareness of competitor and industry activity; set design requirements based on information from internal teams and user research; analyzed product improvements to meet market needs; collaborated with product engineers to suggest process improvements.
Senior UI/UX Designer at INVESP
November 1, 2021 - September 8, 2025Design, build and execute split testing approaches for websites and landing pages. Identify and test new technologies and practices to improve conversion rate and consumer engagement. Use analytics platforms to monitor outcomes. Create design, content and development guidelines based on findings. Maintain awareness of competitor activity. Set design requirements based on internal teams and user research.
Senior UI/UX Designer at INVESP
November 1, 2021 - September 8, 2025Design, build and execute split testing for websites and landing pages; identify and test new technologies to improve conversion rate and consumer engagement; use analytics to monitor outcomes; create design, content and development guidelines based on findings; maintain awareness of competitor activity; coordinate with internal teams to ensure consistent communication; revise existing designs based on customer feedback.
UI/UX Designer - Content Creator at Portfolio (Freelance)
January 1, 2021 - September 8, 2025UI/UX design work and content creation for client projects.
Designer at KION
June 1, 2020 - September 8, 2025Designer role involving UI/UX design tasks and visual communication for product interfaces.
UI/Ux Designer - Content Creator at KION
June 1, 2020 - September 8, 2025UI/UX Designer and Content Creator; contributed to design and content development for digital products.
Junior Architect at Arab Contractors
June 1, 2020 - September 8, 2025Architecture internship; supported design tasks and project delivery.
Education
Pre-Masters at Alexandria University, Faculty of Engineering, Department of Architecture & Urban Planning
January 1, 2020 - January 1, 2021B. Sc Architectural Engineering & Urban Design at Alexandria University, Faculty of Engineering, Department of Architecture & Urban Planning
January 1, 2015 - January 1, 2020M.Eng Integrated Design (Computational Design) at Technische Hochschule Ostwestfalen-Lippe
January 1, 2021 - January 1, 2022Pre-Masters at Alexandria University, Faculty of Engineering, Department of Architecture & Urban Planning
January 1, 2020 - January 1, 2021B. Sc Architectural Engineering & Urban Design at Alexandria University, Faculty of Engineering, Department of Architecture & Urban Planning
January 1, 2015 - January 1, 2020Integrated Design M.Eng at Technische Hochschule Ostwestfalen-Lippe
January 1, 2021 - September 8, 2025B. Sc Architectural Engineering & Urban Design at Alexandria University, Faculty of Engineering, Department of Architecture & Urban Planning
January 1, 2015 - January 1, 2020Pre-Masters at Alexandria University, Faculty of Engineering, Department of Architecture & Urban Planning
January 1, 2020 - January 1, 2021M.Eng Integrated Design - Computational Design at Technische Hochschule Ostwestfalen-Lippe
January 1, 2021 - January 1, 2022Qualifications
Conversion Optimization Mastery
January 11, 2030 - September 8, 2025Human-Computer Interaction I Fundamentals & Design Principles
January 11, 2030 - September 8, 2025Human-Computer Interaction II Cognition, Context & Culture
January 11, 2030 - September 8, 2025Human-Computer Interaction III Ethics, Needfinding & Prototyping
January 11, 2030 - September 8, 2025Human-Computer Interaction IV Evaluation, Agile Methods & Beyond
January 11, 2030 - September 8, 2025GTx's Human-Computer Interaction UX Design Fundamentals
January 11, 2030 - September 8, 2025PMI Concepts and Standards
January 11, 2030 - September 8, 2025Brainnest Project Management Industry Training
January 11, 2030 - September 8, 2025Conversion Optimization Mastery
January 11, 2030 - September 8, 2025Human-Computer Interaction I: Fundamentals & Design Principles
January 11, 2030 - September 8, 2025Human-Computer Interaction II
January 11, 2030 - September 8, 2025Brainnest Project Management Industry Training
January 11, 2030 - September 8, 2025Coursera: Human-Computer Interaction
January 11, 2030 - September 8, 2025Conversion Optimization Mastery (CXL / Invesp Academy)
January 11, 2030 - September 8, 2025UX Design Fundamentals
January 11, 2030 - September 8, 2025Human-Computer Interaction I: Fundamentals & Design Principles
January 11, 2030 - September 8, 2025Human-Computer Interaction II: Cognition, Context & Culture
January 11, 2030 - September 8, 2025Human-Computer Interaction III: Ethics, Needfinding & Prototyping
January 11, 2030 - September 8, 2025Brainnest Project Management Industry Training
January 11, 2030 - September 8, 2025Industry Experience
Software & Internet, Education, Media & Entertainment, Professional Services, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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