Available to hire
Paid Social Coordinator with experience managing multi-market advertising strategies across Meta, TikTok, and Snapchat. I own media planning, budget allocation, audience strategy, creative testing, and campaign optimisation across acquisition, retention, and awareness initiatives.
I also bring strong ad operations and tracking capabilities—handling campaign trafficking, troubleshooting, and performance analysis across international markets—combining technical knowledge with hands-on execution to deliver actionable reporting and continuous improvement.
Experience Level
Work Experience
Paid Social Coordinator at Betsson Group
August 1, 2025 - PresentManage paid social strategy and execution across Meta, TikTok, and Snapchat for multiple regulated markets. Develop media plans and budget allocation proposals for quarterly business planning aligned with regional objectives. Lead campaign implementation across acquisition, retention, and awareness, ensuring activity supports both short-term performance and long-term growth. Define audience strategies using market requirements, campaign objectives, and performance insights. Coordinate creative requests, testing roadmaps, and campaign launches; identify improvement opportunities. Analyse performance and deliver actionable recommendations through weekly, monthly, and quarterly reporting. Collaborate with Regional Marketing, PPC, Programmatic, and AdTech teams to align channel strategies and maximise business performance, partnering with platform representatives to explore testing opportunities and best practices.
Shift Leader – Customer Service (2nd Line)
October 1, 2024 - August 1, 2024Served as escalation point for complex customer cases involving payments, bonuses, and technical issues. Supported and mentored frontline agents to maintain service quality standards across multiple regulated markets. Coordinated with internal departments and external providers to resolve customer-impacting issues efficiently while balancing operational priorities in a fast-paced 24/7 environment.
Digital Media & Ad Operations Coordinator
August 1, 2024 - August 1, 2025Managed campaign trafficking and digital advertising operations using Google Campaign Manager 360 (CM360) and Adform. Created and maintained tracking solutions for Paid Social, Programmatic, and Direct Buying teams. Supported campaign attribution, implementation, and troubleshooting across multiple international markets. Acted as first-line support for tracking, delivery, and reporting issues, collaborating with AdTech teams and external partners.
Customer Service Representative
October 1, 2022 - October 1, 2024Assisted customers across multiple markets via live chat and email. Resolved account, payment, and bonus-related enquiries while maintaining high service standards. Built strong communication, problem-solving, and stakeholder management skills in an international environment.
Visual Merchandising Specialist at Zara
August 1, 2021 - October 1, 2022Sales Assistant at Zara
August 1, 2020 - August 1, 2021Waiter
February 1, 2019 - October 1, 2019Commercial & Operations Support at Artprint / Artes Gráficas Ortiz S.L.
January 1, 2016 - January 1, 2019Education
Management of Information Security at Conversia Group
January 11, 2030 - July 14, 2026Telematics Engineering (2 Years Completed) at University of Alcalá de Henares
January 11, 2030 - July 14, 2026Social Science A Level at IES Miguel Delibes
January 11, 2030 - July 14, 2026Qualifications
Google Blueprint
January 11, 2030 - July 14, 2026Meta Certified Digital Marketing Associate
January 11, 2030 - July 14, 2026Apple Search Ads Certification
January 11, 2030 - July 14, 2026Industry Experience
Financial Services, Gaming, Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality
Experience Level
Hire a Social Media Freelancer
We have the best social media freelancer experts on Twine. Hire a social media freelancer in Madrid today.