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Hi, I’m Heba Rabadi, a digital strategy and brand growth specialist based in Amman, Jordan. I help music, media, and multi-platform brands grow through data-driven marketing, compelling content, and end-to-end project leadership. I thrive on turning client goals into measurable campaigns and guiding cross-functional teams to deliver high-impact results. Over the years I’ve led regional campaigns across Arabic and English, built engaging social channels, and collaborated with major partners, focusing on brand voice, audience insights, and content strategy. I’m passionate about creating clear roadmaps for growth, ensuring brand consistency, and delivering creative solutions that resonate with diverse audiences.…Hi, I’m Heba Rabadi, a digital strategy and brand growth specialist based in Amman, Jordan. I help music, media, and multi-platform brands grow through data-driven marketing, compelling content, and end-to-end project leadership. I thrive on turning client goals into measurable campaigns and guiding cross-functional teams to deliver high-impact results. Over the years I’ve led regional campaigns across Arabic and English, built engaging social channels, and collaborated with major partners, focusing on brand voice, audience insights, and content strategy. I’m passionate about creating clear roadmaps for growth, ensuring brand consistency, and delivering creative solutions that resonate with diverse audiences.

Heba Rabadi

Content Producer, Digital Producer, Podcast Producer, +4

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Hi, I’m Heba Rabadi, a digital strategy and brand growth specialist based in Amman, Jordan. I help music, media, and multi-platform brands grow through data-driven marketing, compelling content, and end-to-end project leadership. I thrive on turning client goals into measurable campaigns and guiding cross-functional teams to deliver high-impact results. Over the years I’ve led regional campaigns across Arabic and English, built engaging social channels, and collaborated with major partners, focusing on brand voice, audience insights, and content strategy. I’m passionate about creating clear roadmaps for growth, ensuring brand consistency, and delivering creative solutions that resonate with diverse audiences.…Hi, I’m Heba Rabadi, a digital strategy and brand growth specialist based in Amman, Jordan. I help music, media, and multi-platform brands grow through data-driven marketing, compelling content, and end-to-end project leadership. I thrive on turning client goals into measurable campaigns and guiding cross-functional teams to deliver high-impact results. Over the years I’ve led regional campaigns across Arabic and English, built engaging social channels, and collaborated with major partners, focusing on brand voice, audience insights, and content strategy. I’m passionate about creating clear roadmaps for growth, ensuring brand consistency, and delivering creative solutions that resonate with diverse audiences.

Available to hire

Hi, I’m Heba Rabadi, a digital strategy and brand growth specialist based in Amman, Jordan. I help music, media, and multi-platform brands grow through data-driven marketing, compelling content, and end-to-end project leadership. I thrive on turning client goals into measurable campaigns and guiding cross-functional teams to deliver high-impact results.

Over the years I’ve led regional campaigns across Arabic and English, built engaging social channels, and collaborated with major partners, focusing on brand voice, audience insights, and content strategy. I’m passionate about creating clear roadmaps for growth, ensuring brand consistency, and delivering creative solutions that resonate with diverse audiences.

Skills

Adobe After Effects

Adobe Premiere Pro

DaVinci Resolve Studio

Microsoft Office

Podcast Production

Experience Level

Adobe After Effects

Expert

Adobe Premiere Pro

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

Digital Strategy & Brand Growth – Social Media Specialist & Digital Producer at Roya Media Group

January 1, 2026 - Present

Led end-to-end growth strategies for multi-platform brands in MEN A; achieved +600% reach for Roya Music and +720% reach for Roya Podcast through data-driven audience insights. Directed lifecycle marketing for regional podcast portfolios, managed stakeholder relations, and cross-department workflows. Led the growth strategy for Roya Waves, including initial development, user acquisition road map, and market viability demonstrations. Coordinated on-ground event coverage and rapid multimedia content production; launched the show's social presence, expanding Instagram, TikTok, and Facebook audiences; maintained brand voice in Arabic and English.

Content Writer - Freelancer at Roya Media Group / Sudace Agency / Feker Agency

January 1, 2022 - Present

Drove social media reach and engagement through strategic content creation and audience analysis; managed end-to-end production for multiple podcast shows, including concept development, guest acquisition, recording, and publishing; developed bilingual Arabic/English content strategy for cross-platform dissemination; on-ground event coverage and content rights coordination.

Content Writer at Roya Media Group / Sudace Agency / Feker Agency

January 1, 2022 - Present

End-to-end content production for multiple podcast shows; strategic content creation and audience analysis; Arabic/English news content; guest acquisition, recording and publishing; built regional networks for exclusive material and cross-platform dissemination.

Content Writer - Freelancer

January 1, 2021 - December 31, 2022

Orchestrated regional growth strategies for multi-platform brands; spearheaded end-to-end product lifecycle and marketing for regional podcast portfolios; led content creation, editorial direction, and audience profiling to inform campaigns; co-wrote episode narratives and interview structures; supervised full social media strategy across Instagram, YouTube, and short-form video channels.

Project Coordinator & Certified Trainer at USAID Initiative (Violence Prevention & Women Empowerment)

January 1, 2021 - January 1, 2022

Led grassroot awareness campaigns and training workshops across diverse Jordanian communities; certified by USAID to lead a 6-month national initiative focused on violence prevention and women empowerment; developed expertise in navigating diverse cultural nuances and communicating sensitive topics to foster social change.

Social Media Specialist and Digital Producer at USAID National Initiative

January 1, 2021 - January 1, 2022

Developed and executed multilingual social media/digital content strategies; managed content rights and distribution; provided audience insights for campaigns across MEN A region.

Project Coordinator & Certified Trainer at USAID National Initiative

January 1, 2021 - January 1, 2022

Led a 6-month national initiative focused on violence prevention and women empowerment; grassroots awareness campaigns; training workshops; developed content governance and cross-cultural communications to foster social change across the Kingdom.

Content Writer - Freelancer at Independent / Freelance

January 1, 2019 - January 1, 2020

Produced bilingual Arabic/English content and managed client projects, translating diverse client requirements into action-oriented, high-impact content strategies.

Content Writer - Freelance at Freelance / Various Clients

January 1, 2019 - January 1, 2020

Content writing and social media/content strategy for diverse clients; 2019-2020 and 2021-2022 periods referenced in resume.