Heenay Patel

Available to hire

I specialize in writing, refining and evaluating prompts to enhance AI model performance.

About

I specialize in writing, refining and evaluating prompts to enhance AI model performance.

As a multimodal AI expert, I’ve collaborated with leading AI labs to produce high-quality evaluation criteria, rubrics, and training datasets to measure and improve the capabilities of their AI systems.

My experience includes writing, reviewing, editing and annotating AI-generated multimedia outputs, analyzing model responses, and providing feedback on AI-generated content to improve accuracy and usability.

I also have experience in SEO and marketing, helping clients in diverse industries increase their sales, leads and online traffic.

  • 15 years' experience
  • Joined January 2026

Industry experience

  • Education
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Financial Services
  • Real Estate & Construction
  • Healthcare
  • Transportation & Logistics
  • Retail
  • Travel & Hospitality
  • Consumer Goods
  • Computers & Electronics
  • Manufacturing

Work experience· 4 roles

AI Prompt Writer and Trainer · MercorDec 2024 – Present · 2 yrs

I specialize in writing, refining and evaluating prompts to enhance AI model performance. My tasks include Prompt Development (creating challenging prompts to expose failure points in AI models), Multimedia Data Annotation (labelling raw data for images, text, audio and video to train machine learning models), Rubric Creation (scoring responses consistently and objectively with a list of binary evaluation criteria), Improving Outputs (applying analytical judgment to identify inconsistencies and gaps in model responses), and Performing Research (incorporating data from authoritative sources to improve model accuracy and reasoning).

Content Writer and Multi-Media Marketer · AmpiFireJan 2023 – Jan 2025 · 2 yrs 1 mo

Contributed to AP-style press releases, SEO blogs, podcast scripts, infographics, slide presentations, and video scripts to boost engagement and leads across high-authority media outlets.

Freelance Content Writer · Self-EmployedJan 2015 – Jan 2023 · 8 yrs 1 mo

Created and revised SEO website content, company profiles, branding assets, and sales templates for tech, finance, healthcare, manufacturing and real estate clients; delivered press releases for The Bangladesh Trade Development Council.

Personal Tutor · Private Tutor / IndependentDec 2010 – Dec 2016 · 6 yrs 1 mo

Education

Bachelor of Arts · York University2003 – 2008

Certifications and awards

Yoast SEO for Beginners2021

Learning how to use the Yoast SEO plugin for WordPress to improve on and off-page SEO, attract more leads, and convert more clients.

WordPress Training for Beginners2021 – 2026

Learning how to build and maintain a WordPress website for clients.

SEO Fundamentals - LinkedIn Learning2026
Hubspot Content Marketing Certification2017

Learning how to craft content that attracts audiences and drives conversions.

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