Heidi Abi-Rached
Creative, confident, and driven, my path began in politics and international relations, leading me into the NGO world where I discovered the power of communication and PR to create real impact.
About
Creative, confident, and driven, my path began in politics and international relations, leading me into the NGO world where I discovered the power of communication and PR to create real impact.
After my Master’s in Food Culture and Mobility, that drove founder’s strongest home: brands with soul and a story worth telling. I’ve since built a career in marketing and PR across gastronomy, wine, and hospitality, managing multiple clients simultaneously as a consultant, across hybrid and remote setups.
- 5 years' experience
- Joined September 2025
Skills· 7
Languages
- ItalianFluent
- SwedishFluent
- FrenchFluent
- EnglishFluent
- ArabicBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Consumer Goods
- Education
- Retail
- Other
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Work experience· 29 roles
Repositioned the brand digitally to enhance context and brand equity. Built and executed a quarterly content strategy, improving reach and customer interaction. Initiated and marketed family-focused events, increasing foot traffic and contributing to a new revenue stream.
Repositioned the brand digitally to enhance visibility and brand equity. Built a quarterly content strategy, improved reach and customer interaction metrics, and initiated brand events to engage families. Created event packages and assets to position the brand as a destination for weddings and events.
Repositioned the brand digitally to enhance visibility and equity; built a quarterly content strategy; improved reach and customer interaction metrics; initiated family-focused events increasing foot traffic and contributing to new revenue streams.
Education· 18
Certifications and awards· 12
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