Available to hire
Creative, confident, and driven, my path began in politics and international relations, leading me into the NGO world where I discovered the power of communication and PR to create real impact.
After my Master’s in Food Culture and Mobility, that drove founder’s strongest home: brands with soul and a story worth telling. I’ve since built a career in marketing and PR across gastronomy, wine, and hospitality, managing multiple clients simultaneously as a consultant, across hybrid and remote setups.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Language
Italian
Fluent
Swedish
Fluent
French
Fluent
English
Fluent
Arabic
Beginner
Work Experience
Social Media Specialist at Nexty
December 1, 2024 - September 23, 2025Established the brand’s digital identity and tone of voice from the ground up; Designed and executed a full-funnel social media strategy to drive awareness & community growth; Oversaw all content development and influencer outreach, achieving a consistent engagement rate above industry benchmarks
Content Creator & Social Media Manager at Ixsir
September 1, 2023 - PresentTook aesthetically pleasing content for all SoMe platforms; Handled communications and community across all SoMe platforms; Put together a campaign calendar; Led international PR for collaborations (e.g., Gucci Osteria) for the first Lebanese wine tasting in Florence
Marketing Consultant at Urban Findr
October 1, 2023 - September 23, 2025Led a full rebrand across all digital touchpoints (website, newsletters, social media); Defined target audience and repositioned brand accordingly; Delivered a comprehensive marketing strategy with KPI framework and reporting templates to measure ROI
Brand & PR Manager at The Lebanese Bakery
July 1, 2025 - September 23, 2025Positioned the brand digitally; built quarterly content strategy, improving reach and customer interaction; Re-structured monthly reporting across key metrics; Initiated and managed on-ground PR and media partnerships; Led events
Content & Digital Marketing Lead at Aurora Winery
September 1, 2023 - September 23, 2025Created authentic, brand-led content to support digital growth; Led digital marketing strategy with KPIs; Drove on-ground PR/outreach; Managed partnerships and events; Structured monthly reporting across performance metrics
Brand & Marketing Lead at Sera b Residence
February 1, 2025 - PresentDeveloped a comprehensive brand strategy, guest personas, competitor benchmarking, seasonal campaign planning; Crafted and scheduled content; On-going brand storytelling across platforms
Social Media Specialist at Nexty
December 1, 2024 - September 23, 2025Established the brand’s digital identity and tone of voice; led international PR efforts and influencer outreach; designed and executed a full-funnel social media strategy; oversaw content development and community outreach; delivered monthly KPI-aligned reports.
Marketing Consultant at Urban Findr
October 1, 2023 - September 23, 2025Led a full rebrand across digital touchpoints (website, newsletters, social); defined target audience personas; delivered a comprehensive marketing strategy with KPIs and reporting.
Marketing Consultant at The Lebanese Bakery
July 1, 2025 - September 23, 2025Repositioned the brand digitally to enhance visibility and equity; built a quarterly content strategy; improved reach and customer interaction metrics; initiated family-focused events increasing foot traffic and contributing to new revenue streams.
Product Developer & Marketing Manager at Crumble LB
July 1, 2023 - September 23, 2025Created a new chocolate product from concept to launch, including packaging and branding; defined a digital communications strategy; established KPI-based growth plans; on-ground PR and events.
Marketing & PR Manager at Kenza Wraps
July 1, 2023 - September 23, 2025Led rebranding across all channels; built and executed a new marketing strategy with KPI-based reporting; drove brand visibility.
Marketing & PR Manager at Sera B Residence
February 1, 2025 - PresentDeveloped a brand strategy, led PR outreach, and managed content creation; managed ongoing campaigns and event activations to enhance storytelling across platforms.
Social Media Manager at Nexty
December 1, 2024 - September 23, 2025Established the brand’s digital identity and tone of voice from the ground up. Designed and executed a full-funnel social media strategy to drive awareness and community growth. Oversaw all content development and influencer outreach, achieving a consistent engagement rate above industry benchmarks. Delivered monthly reports aligned with KPIs, tracking reach, engagement, and follower growth.
Marketing Consultant at Kenza Wraps
July 1, 2023 - September 23, 2025Co-led a brand refresh alongside the CEO, repositioning the company across all communication channels. Led a comprehensive, data-driven marketing plan.
Marketing & PR Manager at Aurora Winery
September 1, 2023 - September 23, 2025Created authentic, brand-led content to support digital growth and storytelling. Implemented a digital marketing strategy with KPIs; led paid social campaigns and PR outreach to increase sales and media exposure.
Marketing Consultant at Urban Findr
October 1, 2023 - September 23, 2025Led a full rebrand across all digital touchpoints including website, newsletters, and social media. Defined target audience personas and repositioned brand. Built a comprehensive marketing plan and led PR outreach and influencer partnerships.
Marketing Consultant at The Lebanese Bakery
July 1, 2025 - September 23, 2025Repositioned the brand digitally to enhance visibility and brand equity. Built a quarterly content strategy, improved reach and customer interaction metrics, and initiated brand events to engage families. Created event packages and assets to position the brand as a destination for weddings and events.
PR & Marketing Manager at Serab Residence
February 1, 2025 - PresentDeveloped a comprehensive brand strategy, including guest personas and mapping; performed competitor benchmarking and seasonal campaign planning. Created story-driven content and curated visuals aligned with brand identity; designed event packages to position the hotel as a boutique wedding and event destination.
Social Media Specialist at Nextty
December 1, 2024 - September 23, 2025Established the brand's digital identity and tone of voice from the ground up. Designed and executed a full-funnel social media strategy to drive awareness & community growth. Oversaw content development and influencer outreach, achieving a consistent engagement rate above industry benchmarks. Delivered monthly reports aligned with KPIs, tracking reach, engagement, and follower growth.
Marketing Consultant at Urban Findr
October 1, 2023 - September 23, 2025Led a full rebrand across all digital touchpoints, including website, newsletters, and social media. Defined target audience persona and repositioned brand tone accordingly. Delivered a comprehensive marketing strategy with KPI framework and reporting templates to measure campaign ROI.
Brand & Marketing Consultant at The Lebanese Bakery
July 1, 2025 - September 23, 2025Repositioned the brand digitally to enhance context and brand equity. Built and executed a quarterly content strategy, improving reach and customer interaction. Initiated and marketed family-focused events, increasing foot traffic and contributing to a new revenue stream.
Marketing Consultant at PLNTY
April 1, 2024 - PresentLed a digital marketing strategy across key touchpoints, including paid and organic channels. Implemented a content calendar and KPI framework to drive awareness and engagement.
Product Developer & Marketing Manager at Crumble Lab
July 1, 2023 - September 23, 2025Created a new chocolate product from concept to launch, including packaging and branding. Defined the digital communication strategy, supported by paid social campaigns, influencer partnerships, and quarterly reporting. Improved category reach and revenue through targeted campaigns.
Brand Refresh Lead at Kenza Wraps
July 1, 2023 - September 23, 2025Co-led brand refresh with CEO, repositioning across all communication channels. Designed and executed a new marketing strategy supported by paid campaigns and a content plan; built brand visibility.
Brand Strategist & Digital Marketer at Sera B Residency
February 1, 2025 - PresentDeveloped a comprehensive brand strategy, including guest persona mapping, competitor benchmarking, and seasonal campaign planning. Managed on-ground activation and events.
Marketing Manager at Zita Fidar
April 1, 2024 - December 31, 2024Established the brand’s digital identity. Led on-ground PR initiatives to increase brand exposure; implemented paid ad strategies and monthly reporting aligned with KPIs; managed influencer collaborations and content creation across channels.
Marketing Consultant at Nicolas Franchise
June 1, 2025 - October 31, 2025Developed brand guidelines across three distinct entities: a luxury guest house, a boutique hotel in Beirut, and a concert hall. Crafted guest personas and event assets; orchestrated social media content and on-ground partnerships; planned seasonal campaigns to support export opportunities.
Brand Content Creator & Social Media Manager at The Lebanese Bakery
November 1, 2021 - December 31, 2023Repositioned the brand digitally to enhance visibility and brand equity. Built and executed a quarterly content strategy, resulting in improved reach and customer interaction metrics. Initiated a monthly content calendar aligned to brand moments and seasonal activations. Led international PR efforts in Italy, securing a flagship collaboration with Gucci Osteria for a Lebanese wine tasting in Florence.
PR & Community Manager at Atelier du Mil
July 1, 2021 - December 31, 2023Handled all social media outlets and content creation; managed PR and community engagement. Curated aesthetics for Lebanese fashion shows and coordinated events.
Education
Bachelor in History, Law & Society; Minor in Cultural Anthropology at American University of Paris
January 1, 2016 - January 1, 2019International Baccalaureate at Stockholm International School
January 1, 2011 - January 1, 2019Secondary School at Berlin British School
January 1, 2009 - January 1, 2010Food and Beverage Management Certificate at Bocconi University
May 1, 2020 - September 23, 2025Master's in World Food Cultures and Mobility at University of Gastronomic Sciences
October 1, 2019 - October 1, 2020Bachelor in History at American University of Paris
January 1, 2016 - January 1, 2019International Baccalaureate at Stockholm International School
January 1, 2011 - January 1, 2019Secondary Education at Berlin British School
January 1, 2009 - January 1, 2010Bachelor in History, Law & Society; Minor in Cultural Anthropology at University of Gastronomic Sciences
October 1, 2019 - October 1, 2020International Baccalaureate at Stockholm International School
January 1, 2011 - January 1, 2019Secondary School Diploma at Berlin British School
January 1, 2009 - December 31, 2010Food & Beverage Management at Bocconi University
May 1, 2020 - May 1, 2020Master in Food Culture and Mobility at University of Gastronomic Sciences
October 1, 2019 - October 1, 2020Bachelor in History & Society, Minor in Cultural Anthropology at American University of Paris
January 1, 2016 - January 1, 2019WSET Level 2 at Ksara
January 1, 2023 - January 1, 2023Master of Science in World Food Cultures & Mobility at Pollenzo, University of Gastronomic Sciences
January 1, 2019 - December 31, 2020BA History, Law & Society at American University of Paris
January 1, 2016 - December 31, 2019IB Diploma at Stockholm International School
January 11, 2030 - April 13, 2026Qualifications
Master's in Food Culture and Mobility
January 11, 2030 - September 23, 2025Diploma in Copywriting
January 11, 2030 - September 23, 2025PR & Communications Certification
January 11, 2030 - September 23, 2025Bachelor in History, Law & Society; Minor in Cultural Anthropology
October 1, 2019 - October 1, 2020International Baccalaureate
January 1, 2011 - January 1, 2019Food & Beverage Management
May 1, 2020 - May 1, 2020Food & Beverage Management
May 1, 2020 - September 23, 2025International Baccalaureate
January 11, 2030 - September 23, 2025WSET Level 2
January 1, 2023 - January 1, 2023Master of Science in World Food Cultures & Mobility
January 1, 2019 - December 31, 2020Bachelor of Arts in History, Law & Society (Minor: Cultural Anthropology)
January 1, 2016 - December 31, 2019IB Diploma
January 11, 2030 - April 13, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods, Education, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
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