I am a 30-year-old marketing professional with five years in sales before transitioning to email marketing. For the last four and a half years, I’ve focused on designing, executing, and optimizing comprehensive email campaigns for two US-based clients. I leverage provided content to craft promotional strategies and member communications, and I build automated workflows to streamline recurring campaigns. I collaborate with content, design, and strategy teams to ensure coherent communications across initiatives, and I’ve also designed and managed Google Ads and Meta campaigns for one client. I hold a Bachelor's degree in Psychology from the Universidad de Buenos Aires and am completing a Data Analytics course to deepen data-driven decision making. I enjoy working with multidisciplinary teams to deliver effective campaigns.

Tomas Heker Lebreo

I am a 30-year-old marketing professional with five years in sales before transitioning to email marketing. For the last four and a half years, I’ve focused on designing, executing, and optimizing comprehensive email campaigns for two US-based clients. I leverage provided content to craft promotional strategies and member communications, and I build automated workflows to streamline recurring campaigns. I collaborate with content, design, and strategy teams to ensure coherent communications across initiatives, and I’ve also designed and managed Google Ads and Meta campaigns for one client. I hold a Bachelor's degree in Psychology from the Universidad de Buenos Aires and am completing a Data Analytics course to deepen data-driven decision making. I enjoy working with multidisciplinary teams to deliver effective campaigns.

Available to hire

I am a 30-year-old marketing professional with five years in sales before transitioning to email marketing. For the last four and a half years, I’ve focused on designing, executing, and optimizing comprehensive email campaigns for two US-based clients. I leverage provided content to craft promotional strategies and member communications, and I build automated workflows to streamline recurring campaigns.

I collaborate with content, design, and strategy teams to ensure coherent communications across initiatives, and I’ve also designed and managed Google Ads and Meta campaigns for one client. I hold a Bachelor’s degree in Psychology from the Universidad de Buenos Aires and am completing a Data Analytics course to deepen data-driven decision making. I enjoy working with multidisciplinary teams to deliver effective campaigns.

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Language

Spanish; Castilian
Advanced
English
Advanced

Work Experience

Digital Marketing Specialist at Independent Professional
October 1, 2021 - Present
Responsible for creating, executing, and tracking comprehensive email campaigns for two U.S.-based companies. Develop content emails, promotional offers, and member communications; design and implement automated workflows (journeys) to optimize efficiency. Utilize HubSpot to design personalized journeys for one client and Autopilot for the other. Generate weekly and monthly KPI reports, analyzing performance to adjust strategies and meet business objectives. For one client, designed and managed campaigns on Google Ads and Meta, collaborating with content, design, and strategy teams to ensure coherent, cross-channel communication.
Customer Experience - Retention Specialist at iúnigo
January 1, 2022 - October 23, 2025
Key member of a newly created retention team focused on specialized client retention. Contributed to establishing retention as a dedicated function. Achieved a retention rate increase from 10% to 30% in under two months, representing a 300% improvement.
Sales Specialist at DIC Properties
March 1, 2021 - October 23, 2025
Led real estate sales activities, generating leads, negotiating deals, and supporting client relationships to drive property sales and listings.
Real Estate Producer at DIC Properties
April 1, 2019 - October 23, 2025
Identified opportunities, sourced listings, and built a pipeline of real estate opportunities while cultivating client relationships and managing end-to-end transactions.
Independent Professional Digital Marketing Specialist at Independent Professional (two US-based clients)
October 1, 2021 - Present
Responsible for creating, executing, and tracking comprehensive email campaigns (content emails, promotional offers, and member communications); developing automated journeys using HubSpot and Autopilot; generating weekly and monthly KPI reports; designing and managing campaigns on Google Ads and Meta; collaborating with content, design, and strategy teams to ensure coherent and effective communication across all initiatives.
Customer Experience - Retention Specialist at iúnigo
January 31, 2022 - October 23, 2025
Created a new retention sector; aimed to retain clients with a specialized approach; in less than two months raised the company’s retention rate from 10% to 30% (300% improvement).
Sales Specialist at DIC Properties
March 1, 2021 - October 23, 2025
Real estate producer; generated leads, closed deals, and provided client support in property sales.
Real Estate Producer at DIC Properties
April 1, 2019 - October 23, 2025
Real estate producer focused on sales and client relationships.
Digital Marketing Specialist (Independent Professional) at Two US-based clients (Independent Professional)
October 1, 2021 - Present
Responsible for creating, executing, and tracking comprehensive email campaigns across two US-based clients. Utilizes HubSpot (one client) and Autopilot (the other) to design personalized journeys, develop promotional strategies, and manage member communications. Produces weekly and monthly KPI reports, analyzes campaign performance, and optimizes strategies. Also designs and manages Google Ads and Meta campaigns for one client, collaborating with content, design, and strategy teams to ensure cohesive messaging across initiatives.
Customer Experience - Retention Specialist at iúnigo
January 31, 2022 - October 23, 2025
Led creation of a dedicated retention sector with a team; developed retention strategies and processes, contributing to a rapid improvement in retention from 10% to 30%.
Sales Specialist at DIC Properties
March 31, 2021 - October 23, 2025
Real estate sales specialist handling client engagements, property transactions, and sales processes.
Real Estate Producer at DIC Properties
April 30, 2019 - October 23, 2025
Produced real estate opportunities, coordinated sales activities and client communications, supporting property transactions.
Digital Marketing Specialist at Independent Professional (two US-based clients)
October 1, 2021 - November 25, 2025
Responsible for creating, executing, and tracking comprehensive email campaigns for two US-based clients. Duties include developing content emails, promotional offers, and member communications, and implementing automated journeys to optimize recurring campaigns. Uses HubSpot to design personalized journeys for one client and Autopilot for the other. Produces weekly and monthly KPI reports and analyzes performance to adjust strategies. Also designed and managed Google Ads and Meta campaigns for one client, collaborating with content, design, and strategy teams to ensure cohesive messaging.
Customer Experience - Retention Specialist at iúnigo
January 31, 2022 - January 31, 2022
Helped create a new retention sector and led initiatives to retain customers. Under the initiative, retention improved from 10% to 30% in under two months.
Sales Specialist at DIC Properties
March 31, 2021 - March 31, 2021
Real estate sales specialist responsible for supporting property transactions and client engagements within the real estate portfolio.
Real Estate Producer at DIC Properties
April 30, 2019 - April 30, 2019
Real estate producer focusing on deal origination and end-to-end transaction support within the property portfolio.

Education

Bachelor's degree in Psychology at Universidad de Buenos Aires (UBA)
January 1, 2016 - January 1, 2021
Bachelor's Degree in Psychology at Buenos Aires University
January 1, 2016 - January 1, 2021
Bachelor's Degree in Psychology at Universidad de Buenos Aires
January 1, 2016 - December 31, 2021
Bachelor's degree in Psychology at Universidad de Buenos Aires (UBA)
January 1, 2016 - December 31, 2021

Qualifications

Data Analytics course
January 11, 2030 - October 23, 2025
Data Analytics Course
January 11, 2030 - November 25, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction, Retail