Helen Li

Senior Overseas Ad Optimizer at Sandwichlab

Co-founded with former Alibaba leadership; led the 0-1 growth of the product, overseeing end-to-end ad delivery and growth validation. Planned annual budgets, unified account management across Google, Meta, X, and other channels with Pixel/SDK and conversion tracking. Continuously optimized ad structure, bidding, and conversion paths; collaborated with Product, Design and Video Editing to refine selling points and creatives; incubated core video assets for long-term scaling and supported landing page optimization to improve retention and conversion. Conducted multi-dimensional A/B tests and designed audience segmentation/remarketing strategies; coordinated with PR/SEO/KOL teams to diversify traffic sources; monitored key metrics and provided data-driven insights for management.

Senior Overseas Ad Optimizer at Alibaba DAMO Academy

Early-stage validation and analysis for multi-category AI/App/DTC projects; designed Meta & Google ad strategies to reduce CAC and improve delivery stability. Built and maintained core tracking (Meta Pixel, App SDK, Google conversion tracking); managed budget allocation, audience structures, and creative direction based on data; provided product feedback to iterate features and optimize performance.

Shopify Project Operations Director (Figures/Models Vertical Category) at Hangzhou Hetianxia

Led a high-ticket figures/models Shopify project; completed team setup, site construction, and promotion launch within 2 months. Meta ads tested with interest audiences to identify scalable creatives; Google Search high-intent keywords for mature demand; integrated TikTok livestreaming content to amplify conversions; achieved $70k+ monthly GMV; collaborated with Landing Page Design and Product teams to optimize structure, content hierarchy and conversion paths; coordinated cross-channel delivery and content strategies.