Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a senior freelance copywriter and content designer who loves making complex ideas easy to understand. I’ve worked with B2B and B2C clients across travel and tech, creating content strategy, UX/content copy, and voice-and-tone guidelines—then helping teams bring it to life. I’m also a lifelong learner with strong client management skills and experience advising C-suite executives. From thought leadership and web copy to social and microcopy for apps, I focus on clarity, empathy, and results—simplifying messaging so products and brands feel more human.…I’m a senior freelance copywriter and content designer who loves making complex ideas easy to understand. I’ve worked with B2B and B2C clients across travel and tech, creating content strategy, UX/content copy, and voice-and-tone guidelines—then helping teams bring it to life. I’m also a lifelong learner with strong client management skills and experience advising C-suite executives. From thought leadership and web copy to social and microcopy for apps, I focus on clarity, empathy, and results—simplifying messaging so products and brands feel more human.

Helen Batte

Copywriter, Content Strategist, Content Designer, +3





I’m a senior freelance copywriter and content designer who loves making complex ideas easy to understand. I’ve worked with B2B and B2C clients across travel and tech, creating content strategy, UX/content copy, and voice-and-tone guidelines—then helping teams bring it to life. I’m also a lifelong learner with strong client management skills and experience advising C-suite executives. From thought leadership and web copy to social and microcopy for apps, I focus on clarity, empathy, and results—simplifying messaging so products and brands feel more human.…I’m a senior freelance copywriter and content designer who loves making complex ideas easy to understand. I’ve worked with B2B and B2C clients across travel and tech, creating content strategy, UX/content copy, and voice-and-tone guidelines—then helping teams bring it to life. I’m also a lifelong learner with strong client management skills and experience advising C-suite executives. From thought leadership and web copy to social and microcopy for apps, I focus on clarity, empathy, and results—simplifying messaging so products and brands feel more human.

Available to hire

I’m a senior freelance copywriter and content designer who loves making complex ideas easy to understand. I’ve worked with B2B and B2C clients across travel and tech, creating content strategy, UX/content copy, and voice-and-tone guidelines—then helping teams bring it to life.

I’m also a lifelong learner with strong client management skills and experience advising C-suite executives. From thought leadership and web copy to social and microcopy for apps, I focus on clarity, empathy, and results—simplifying messaging so products and brands feel more human.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Welsh

Intermediate

Work Experience

Content Designer

January 1, 2026 - Present

Content design for an app that helps people live more sustainably and save money. Write and edit app microcopy in collaboration with other writers; develop tone of voice and copy guidelines; collaborate with designers to refine UX. Define user personas based on user research and support consistency across the writing team.

Senior Freelance Copywriter / UX Copywriter & Content

November 1, 2019 - Present

Work with B2B and B2C clients in travel and tech. Provide content strategy, copywriting, and content creation; advise and create optimised copy for web and social. Ghostwrite and deliver thought leadership counsel for C-suite executives; advise and implement content design best practices. Success includes creating digital content for global travel brands and simplifying messaging for B2B tech companies.

Freelance Copywriter at Helen Batte Copywriting

November 1, 2019 - Present

B2B & B2C copywriting for travel, tech and NFP businesses. I write websites, landing pages, SEO-optimised blogs, case studies, newsletters, thought leadership articles, press releases and e-books. I provide UX writing and ghostwriting services, and help brands develop their tone of voice, copy guidelines and content strategy.

Freelance Journalism & Travel Writing (Communication, Copywriting & Editing; Content Design; Technical Writing)

January 1, 2018 - November 1, 2019

Freelance work focused on journalism and travel writing alongside copywriting, editing, and content design. Includes technical writing, voice/tone/style guidelines, and research and interviewing supported by client/stakeholder management.

Content Writer / PR & Copywriter Consultant (Travel, Education, Technology, Start-ups) at PR Consultant and Copywriter (freelance)

July 1, 2015 - February 1, 2017

Devised and delivered successful PR and content strategies across travel, education, technology, and start-up sectors. Produced accessible, easy-to-understand case studies for non-technical audiences, working with engineering clients.

Senior Client Counsel & Crisis Comms (PR) at Rooster PR

August 1, 2010 - June 1, 2015

Provided clear, accurate information to media and the public during fast-changing crisis situations. Secured new business and managed client relationships. Example includes Tunisian Tourist Board during the Jasmine Revolution; ensured accurate messaging throughout rapidly evolving events.

Account Director, PR Strategist at Rooster PR

August 1, 2010 - June 1, 2015

Senior team lead and PR strategist in an agency. Managed and led a team of four to deliver successful PR campaigns across travel, tech, fintech, and start-up sectors.

Education

MA Cultural Landscape Management at University of Wales

September 1, 1998 - May 1, 2000

BA (Hons) Geography at University of Wales

September 1, 1995 - June 1, 1998

Professional Certificate in Content Design at UX Design Institute

January 1, 2024 - January 1, 2024

Advanced Certificate in Digital Copywriting at Institute of Data & Marketing (IDM)

January 1, 2020 - January 1, 2020

Foundation in Social Media Management at Digital Mums Content Designer (voluntary)

January 1, 2019 - January 1, 2019

Communication Copywriting & Editing Content Design; Technical Writing; Voice, Tone & Style Guides; Research & Interviewing at London School of Journalism

January 1, 2018 - January 1, 2018

Qualifications

Professional Certificate in Content Design, UX Design Institute

December 1, 2023 - April 1, 2024

Credit-rated by Glasgow Caledonian University, this course prepares participants for a career in content design. It covers the core principles of content design, voice and tone guides, user research and content testing, UX writing, and using AI tools in content design.

Advanced Certificate in Digital Copywriting, Institute of Data & Marketing

January 1, 2020 - March 1, 2020

This ten-week course on writing concise and persuasive copy for digital media covered copywriting for SEO & PPC, email, blogging and social media.

Freelance Journalism & Travel Writing (Distinction)

January 1, 2017 - January 1, 2018

London School of Journalism distance learning course

Professional Certificate in Content Design

January 1, 2024 - August 10, 2026

Advanced Certificate in Digital Copywriting

January 1, 2020 - August 10, 2026

Responsible Tourism (ICRT)

January 1, 2024 - August 10, 2026

Industry Experience

Travel & Hospitality, Transportation & Logistics, Education, Financial Services, Non-Profit Organization, Software & Internet, Other, Media & Entertainment, Professional Services