Copywriter & content designer on a mission to stamp out crap content with words people actually read. I LOVE making complicated stuff easy to understand, chopping fluff and jargon, and digging deep to find out what makes you and your business tick. I have a background in sustainable travel and travel PR, and writing for travel companies, ethical brands, tech-for-good, and not-for-profits gets me out of bed. Although I'm a pretty good generalist, too. I have a special compartment in my brain for whatever I’m working on right now. I’ve been a short-term expert in air cargo, fintech, edtech, and even insulation. I'm a fairweather vanlifer, and love the challenge of growing tropical plants in an untropical climate.

Helen Batte

Copywriter & content designer on a mission to stamp out crap content with words people actually read. I LOVE making complicated stuff easy to understand, chopping fluff and jargon, and digging deep to find out what makes you and your business tick. I have a background in sustainable travel and travel PR, and writing for travel companies, ethical brands, tech-for-good, and not-for-profits gets me out of bed. Although I'm a pretty good generalist, too. I have a special compartment in my brain for whatever I’m working on right now. I’ve been a short-term expert in air cargo, fintech, edtech, and even insulation. I'm a fairweather vanlifer, and love the challenge of growing tropical plants in an untropical climate.

Available to hire

Copywriter & content designer on a mission to stamp out crap content with words people actually read.

I LOVE making complicated stuff easy to understand, chopping fluff and jargon, and digging deep to find out what makes you and your business tick.

I have a background in sustainable travel and travel PR, and writing for travel companies, ethical brands, tech-for-good, and not-for-profits gets me out of bed.

Although I’m a pretty good generalist, too. I have a special compartment in my brain for whatever I’m working on right now. I’ve been a short-term expert in air cargo, fintech, edtech, and even insulation.

I’m a fairweather vanlifer, and love the challenge of growing tropical plants in an untropical climate.

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Experience Level

Language

English
Fluent
Welsh
Intermediate

Work Experience

Freelance Copywriter at Helen Batte Copywriting
November 1, 2019 - Present
B2B & B2C copywriting for travel, tech and NFP businesses. I write websites, landing pages, SEO-optimised blogs, case studies, newsletters, thought leadership articles, press releases and e-books. I provide UX writing and ghostwriting services, and help brands develop their tone of voice, copy guidelines and content strategy.

Education

MA Cultural Landscape Management at University of Wales
September 1, 1998 - May 1, 2000
BA (Hons) Geography at University of Wales
September 1, 1995 - June 1, 1998

Qualifications

Professional Certificate in Content Design, UX Design Institute
December 1, 2023 - April 1, 2024
Credit-rated by Glasgow Caledonian University, this course prepares participants for a career in content design. It covers the core principles of content design, voice and tone guides, user research and content testing, UX writing, and using AI tools in content design.
Advanced Certificate in Digital Copywriting, Institute of Data & Marketing
January 1, 2020 - March 1, 2020
This ten-week course on writing concise and persuasive copy for digital media covered copywriting for SEO & PPC, email, blogging and social media.
Freelance Journalism & Travel Writing (Distinction)
January 1, 2017 - January 1, 2018
London School of Journalism distance learning course

Industry Experience

Travel & Hospitality, Transportation & Logistics, Education, Financial Services, Non-Profit Organization, Software & Internet, Other