Helen Montoya

Led marketing and digital communications strategy for a legal and corporate services firm in Dubai. Managed social media platforms and supported content creation, including video editing, reels, and YouTube videos. Planned and executed paid advertising campaigns using Meta Ads and ensured marketing strategy development to increase client acquisition and brand visibility. Managed website design and updates, developed marketing strategies tied to business development goals, and supported client communication. Coordinated promotional campaigns with legal and operations teams and collaborated across functions to align messaging and deliver measurable results.

Oversaw marketing coordination for the corporate marketing area within an insurance commercial business. Coordinated and operated branch activities across Medellín, Barranquilla, Pereira, and Cúcuta, and led sales team efforts across these locations. Developed marketing strategies to improve client acquisition and brand visibility, managed team performance and KPIs, performed weekly and monthly branch results analysis, and supported budget analysis and broker identification. Ensured ongoing operational coordination between branches and internal stakeholders.

Coordinated marketing for the corporate marketing area within an insurance business. Oversaw operational coordination of branch activities across Medellin, Barranquilla, Pereira, and Cucutá, and provided sales team leadership for the listed cities. Developed marketing strategies to increase client acquisition and brand visibility. Managed team performance and KPIs, supported identification of potential brokers, performed budget analysis, and tracked weekly and monthly branch results. Also worked with market management technologies to support marketing execution.