Hi! I’m Helen, a senior designer with over 12 years of experience spanning in-house, agency, and freelance environments. As a natural creative, I have developed this into a wide range of skills including branding, web design, illustration, email design, animation and much more. In addition to my design experience, I excel in strategy, creative campaign ideation, project management, and mentoring junior designers. Passionate about design innovation, I bring a collaborative spirit and a dependable work ethic, ensuring high-quality results even under tight deadlines. I strive to be a key contributor to any creative team, delivering impactful work that drives results.…

Helen Williams

Hi! I’m Helen, a senior designer with over 12 years of experience spanning in-house, agency, and freelance environments. As a natural creative, I have developed this into a wide range of skills including branding, web design, illustration, email design, animation and much more. In addition to my design experience, I excel in strategy, creative campaign ideation, project management, and mentoring junior designers. Passionate about design innovation, I bring a collaborative spirit and a dependable work ethic, ensuring high-quality results even under tight deadlines. I strive to be a key contributor to any creative team, delivering impactful work that drives results.…

Available to hire

Hi! I’m Helen, a senior designer with over 12 years of experience spanning in-house, agency, and freelance environments. As a natural creative, I have developed this into a wide range of skills including branding, web design, illustration, email design, animation and much more.

In addition to my design experience, I excel in strategy, creative campaign ideation, project management, and mentoring junior designers.

Passionate about design innovation, I bring a collaborative spirit and a dependable work ethic, ensuring high-quality results even under tight deadlines. I strive to be a key contributor to any creative team, delivering impactful work that drives results.

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Language

English
Fluent

Work Experience

FREELANCE SENIOR DESIGNER & ILLUSTRATOR at Remote
April 1, 2023 - June 14, 2024
Working as a freelance senior digital designer providing companies with support on a wide variety of projects including branding, web design, animation, social media design, pitch decks, email design and illustration. Worked with clients such as JetBlue, Typhoo, TrustedHousesitters, Sidemen and provided ongoing support for national and international teams. Frequently rebooked for flexible skill set, dedication, speed and professionalism.
HEAD OF DIGITAL at Antoine Lock London / Remote
April 1, 2022 - March 31, 2023
As a multimedia designer and project manager at a fast-paced agency, responsible for producing a wide range of creative assets including video and motion graphics, social media assets, storyboards, and presentation decks. Managed complex projects from initial brief to final delivery within tight deadlines, focusing on delivering high-quality work that met client needs.
HEAD OF DIGITAL DESIGN at Big Orange Media Tunbridge Wells
April 1, 2017 - March 31, 2022
Lead of digital team at a busy start-up agency. Managed junior designers and developers. Created new websites for clients from start to finish, involving wireframing, UX/UI design, server management, WordPress website creation, email design, and print design.
EMAIL DESIGNER at Sweaty Betty London
October 1, 2016 - April 30, 2017
Managed time efficiently to send at least 6 emails per week. Worked with print designer and branding to communicate stories to engage customers via email. Achieved a +25% year-over-year increase in email revenue in the UK in last quarter of 2016. Responsible for responsive email design, web design, affiliate banner design, browser and client testing, and image retouching.
DESIGNER at Remarkable.net Nottingham
October 1, 2015 - September 30, 2016
Lead designer on the redesign of Moss.co.uk, working closely with their team and web designers and developers to create a cutting-edge responsive website. Involved in wireframing, UX/UI design, email design, ad banner design, icon design, leaflet and poster design.
DESIGNER at Moss Bros. London
December 1, 2014 - September 30, 2015
Involved in campaign planning, email design, email template build and maintenance, web banners, landing page design, photoshoot briefs, copywriting, and UI/UX design.
WEB DESIGNER at Decathlon UK London
March 1, 2014 - October 31, 2014
Performed web design duties; earliest listed work experience.
DESIGN ASSISTANT at K College Tonbridge
July 1, 2012 - March 31, 2014
Provided design assistance including foundational projects and support in design tasks.
ASSISTANT DESIGNER at Firebox.com London
June 1, 2011 - February 29, 2012
Campaign planning, email design, email template build and maintenance, web banners, landing page design, photoshoot briefs, copywriting, and UI/UX design.

Education

Level 2 at West Kent College
January 1, 2009 - March 31, 2011
National Certificate at West Kent College
September 1, 2007 - June 30, 2009
Training Course at London School of Computer Education
August 1, 2010 - November 30, 2010

Qualifications

Training Course - Dragon JavaScript & jQuery
November 1, 2013 - November 30, 2013

Industry Experience

Retail, Consumer Goods, Other, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Software & Internet
    uniE621 Sidemen
    Working with STX studio, I designed a range of T-shirt illustrations for a collaboration between Sidemen and Teenage Mutant Ninja Turtles. I was provided with a range of themes and mood boards the team wished to cover, one being a New York steam and a Japanese theme. I combined these into a hand-drawn smoke effect of the Sidemen acronym (SDMN). This design proved to be popular and was largely worn by the YouTubers in promotional material and during the launch event of a new store at the Bullring in Birmingham. illustrator…
    uniE621 TikTok Game – Kasey Tyndall
    Working with STX Studio, I created a series of custom pixel art characters for a TikTok game promoting Kasey Tyndall’s music video Crystal Methodist. Based on real people featured in the video, each character was designed in a stylised pixel art style, with multiple animated variations for movement and interaction. The game challenged users to blink to squirt the correct characters with a water pistol, so I also designed unique splash animations and hit reactions. The result was a playful, fast-paced game that brought the music video’s personality into an interactive format. illustrator…
    uniE621 Typhoo Tea
    We are all Marketing was brought onboard to develop Typhoo’s new brand mission – to end violence against women on tea plantations. With only a few assets to work from we were tasked with developing full brand guidelines, tone of voice, website, social media and illustrations to bring new Typhoo to market. With a sensitive subject matter and the need to protect the identities of the real women on plantations, my initial task was to produce a range of illustrations where photography couldn’t be used. Earthy tone and sketched styles were used to give every element a hand-made tactile appearance. We also created detailed brand guidelines with a strong emphasis on tone of voice. All the work was completed to a tight deadline of when the new product would reach retailers, which the team successfully reached. graphicdesigner branding illustrator designer…
    uniE621 Trusted Housesitters
    At the end of 2023 TrustedHousesitters were going through a rebrand which required a new set of illustrations that conveyed their message of “radical optimism”. After an initial meeting with the team to discuss the brief I produced the dog-walker image which was exactly what the team were looking for. I have now produced a series of large images and a bank of 150 icons. I also work with the team providing graphic design support on presentations, leaflets, flyers and banners. illustrator graphicdesigner…