Available to hire
I’m Helena Ruzzi, a writer for digital and online platforms specializing in content writing, SEO analysis, and UX writing. In 2025 I’ve deepened my focus on copywriting, UX writing, SEO, and content design, always aiming for clarity, user experience, and conversions. I work on SEO analysis projects and app development, taking on admin and strategy roles when needed.
I volunteer as Secretary for the Florianópolis branch of the Brazilian Vegetarian Society and organize an Animal Rights study club since 2023. I hold a Bachelor’s degree in Literature and Linguistics and have taught English, Literature, and Writing. Fluent in English, native in Portuguese, and I have been studying Brazilian Sign Language for four years. I’m enthusiastic, unafraid of mistakes, and always learning, seeking meaningful collaboration with teams that are a good fit.
Experience Level
Language
Portuguese
Fluent
English
Fluent
Work Experience
UX Writer at Undisclosed App Development Project
June 1, 2025 - November 4, 2025Role as UX Researcher, Writer and strategist. I cannot disclose information about the project, besides my role as a UX Researcher, Writer and strategist.
UX Writer at Undisclosed App Development Project
June 1, 2025 - PresentRole as UX Researcher, Writer and strategist for another undisclosed app development project.
UX Writer at Undisclosed App Development Project
June 1, 2025 - PresentRole as UX Researcher, Writer and strategist for an undisclosed app development project.
Content Writer and SEO Analyst at Clover Growth
April 1, 2025 - November 4, 2025Responsible for creating content optimised for search engines and audience engagement. Activities include keyword research, producing texts for blogs, websites and digital marketing materials, as well as analysing performance and implementing tactics to improve ranking and online visibility.
Content Writer and SEO Analyst at Clover Growth
April 1, 2025 - PresentResponsible for creating content optimized for search engines and audience engagement; includes keyword research, producing texts for blogs, websites and digital marketing materials, and analyzing performance to implement tactics that improve ranking and online visibility.
Copywriter at Abstrato Ventures
March 1, 2025 - March 1, 2025Copywriter specialising in social media, digital and physical media at Growth Lab, Abstrato Ventures' marketing laboratory. Main responsibilities include serving Key Account clients, writing digital and physical communications ranging from email marketing to Landing Pages and paid traffic creatives. Also build marketing strategies and funnels on a monthly basis.
Copywriter at Abstrato Ventures
March 1, 2025 - October 3, 2025Wrote digital and physical communications for Key Account clients, including email marketing, landing pages, and paid traffic creatives; helped build marketing strategies and funnels.
Fellow - Proofreader at CAPACITA ILPI SC
January 1, 2023 - January 1, 2023Proofread texts for the CAPACITA ILPI SC project.
Secretary at Brazilian Vegetarian Society (Florianópolis Branch)
January 1, 2023 - November 4, 2025Volunteer in the organisation and administrative management of the branch, including coordinating schedules, recording meetings, supporting internal and external communication, and collaborating in the production and review of content for campaigns and events related to socio-environmental causes and animal rights.
Fellow - Proofreader at CAPACITA ILPI SC
January 1, 2023 - October 3, 2025Proofread texts for the CAPACITA ILPI SC project.
Secretary at Brazilian Vegetarian Society (Florianópolis Branch)
January 1, 2023 - PresentVolunteer in branch administration and communication; coordinates schedules, records meetings, supports internal and external communication, and collaborates in content production for campaigns and events related to socio-environmental causes and animal rights.
CNPq Fellow at NuPILL
August 1, 2022 - August 1, 2022Researcher at the Computer Science, Literature and Linguistics Research Centre (NuPILL).
CNPq Fellow at NuPILL (Centre for Mathematical Studies / NuPILL)
August 1, 2022 - October 3, 2025Researcher in Linguistics and Literature in digital media.
Researcher at NuPILL
January 1, 2022 - January 1, 2022Researcher in Linguistics and Literature in digital media at NuPILL (Research Centre in Informatics, Linguistics and Literature).
Literature Teacher at Einstein Floripa
January 1, 2022 - January 1, 2022Head teacher of literature at Einstein Floripa Pré-Vestibulares.
Writing Tutor at Centre for Mathematical Studies (CEM)
January 1, 2022 - January 1, 2022Writing tutor at the CEM pre-university course.
Researcher at NuPILL
January 1, 2022 - October 3, 2025Researcher in Linguistics and Literature in digital media.
Literature teacher at Einstein Floripa
January 1, 2022 - October 3, 2025Head teacher of literature at Einstein Floripa Pré-Vestibulares.
Writing Tutor at Centre for Mathematical Studies (CEM)
January 1, 2022 - October 3, 2025Writing tutor at the CEM pre-university course.
Literature Tutor at Einstein Floripa
January 1, 2021 - January 1, 2021Literature tutor; developed textbooks for the subject for the project moving forward.
Literature tutor at Einstein Floripa
January 1, 2021 - October 3, 2025Literature tutor; developed textbooks for the project.
English Teacher at IN COMPANY 360
December 1, 2019 - December 1, 2019English teacher.
English teacher at IN COMPANY 360
December 1, 2019 - October 3, 2025English teacher.
Education
Licentiate Degree in Literature and Linguistics at Federal University of Santa Catarina (UFSC)
January 1, 2018 - January 1, 2022Bachelor's Degree in Literature and Linguistics at Federal University of Santa Catarina (UFSC)
January 1, 2018 - January 1, 2023Licentiate Degree at Federal University of Santa Catarina (UFSC)
January 1, 2018 - January 1, 2022Bachelor's Degree at Federal University of Santa Catarina (UFSC)
January 1, 2018 - January 1, 2023Qualifications
CNPq Fellow
August 1, 2021 - August 1, 2022Fellow - Proofreader CAPACITA ILPI SC
December 1, 2022 - January 1, 2023Industry Experience
Education, Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services
Experience Level
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