I am a graduate in Hospitality Management and Business Administration with a Master's in Communication and Marketing of Luxury and Fashion. I bring solid experience in international environments including the USA and Scotland, fueled by a deep passion for the luxury sector. My organizational skills, strong work ethic, and commitment combine creativity and strategic thinking to achieve exceptional results in marketing, sales, and client service. I thrive working in teams and keeping up with digital trends. I have experience managing social media, events, and client relations. My daily work involves business development, commercial strategy design, packaging creation, and brand visibility enhancement. I am proficient in essential digital marketing tools and have a proven track record of driving growth and engagement for luxury brands.

Helena Balaguer Moreno

I am a graduate in Hospitality Management and Business Administration with a Master's in Communication and Marketing of Luxury and Fashion. I bring solid experience in international environments including the USA and Scotland, fueled by a deep passion for the luxury sector. My organizational skills, strong work ethic, and commitment combine creativity and strategic thinking to achieve exceptional results in marketing, sales, and client service. I thrive working in teams and keeping up with digital trends. I have experience managing social media, events, and client relations. My daily work involves business development, commercial strategy design, packaging creation, and brand visibility enhancement. I am proficient in essential digital marketing tools and have a proven track record of driving growth and engagement for luxury brands.

Available to hire

I am a graduate in Hospitality Management and Business Administration with a Master’s in Communication and Marketing of Luxury and Fashion. I bring solid experience in international environments including the USA and Scotland, fueled by a deep passion for the luxury sector. My organizational skills, strong work ethic, and commitment combine creativity and strategic thinking to achieve exceptional results in marketing, sales, and client service.

I thrive working in teams and keeping up with digital trends. I have experience managing social media, events, and client relations. My daily work involves business development, commercial strategy design, packaging creation, and brand visibility enhancement. I am proficient in essential digital marketing tools and have a proven track record of driving growth and engagement for luxury brands.

See more

Language

Italian
Beginner
Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Marketing & Sales Manager at Viti Vinci Aromas
April 1, 2024 - Present
Managing B2C clients through direct and personalized perfume sales, developing commercial and communication strategies for B2B clients. Planning and executing events, coordinating merchandising, creating packaging with the founder, and managing strategic social media to enhance brand visibility and engagement.
Sales Business Developer at Le Guide Noir
March 1, 2024 - August 14, 2025
Experienced in opportunity generation and commercial relationship management. Advanced use of Microsoft Office and CRM tools to optimize processes and deliver clients. Specialist in business development, negotiation, and strategic communication with a creative focus to drive growth and strengthen long-term relationships.
Marketing and Communication at La Cambra Bags
August 1, 2023 - August 14, 2025
Specialist in web design using Shopify, Magento, and Adobe Photoshop, optimizing user experience and brand image. Managed digital marketing and communication to boost online visibility, and provided in-store customer service for a unique and delicate shopping experience.
Marketing & Sales Manager at Viti Vinci Aromas
April 1, 2024 - Present
Responsible for comprehensive B2C client management through direct and personalized perfume sales, developing commercial and communication strategies for B2B clients. I plan and execute events, coordinate merchandising, create packaging with the founder, and strategically manage social media to boost brand visibility and engagement.
Sales Business Developer at Le Guide Noir
March 31, 2024 - August 14, 2025
Specialized in opportunity generation and commercial relationship management. Proficient in advanced Microsoft Office and CRM tools to optimize processes and ensure customer satisfaction. Expert in business development, negotiation, and strategic communication with a creative approach to drive growth and strengthen long-term relationships.
Marketing and Communication Specialist at LaCambra Bags
August 31, 2023 - August 14, 2025
Web design expert using Shopify, Magento, and Adobe Photoshop to optimize user experience and brand image. Managed digital marketing and communication to enhance online visibility. Provided in-store customer service for a unique and delightful shopping experience.

Education

Degree in Hospitality Management and Tourism at Universidad de Cantabria
September 1, 2018 - June 1, 2022
Fashion and Luxury Communication at Napier University
September 1, 2021 - February 1, 2022
Marketing and Communication in Fashion and Luxury at Istituto Marangoni
June 1, 2023 - July 1, 2023
Marketing Digital at Esic Business & Marketing School
October 1, 2022 - October 1, 2023
Marketing Digital at IE Business School
March 1, 2024 - May 1, 2024
Bachelor's degree at Universidad de Cantabria
September 1, 2018 - June 1, 2022
Study exchange at Napier University
September 1, 2021 - February 1, 2022
Short course at Istituto Marangoni
June 1, 2023 - July 1, 2023
Master's degree at Esic Business & Marketing School
October 1, 2022 - October 1, 2023
Short course at IE Business School
March 1, 2024 - May 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Consumer Goods, Media & Entertainment, Professional Services