Helena Balaguer Moreno
I am a graduate in Hospitality Management and Business Administration with a Master's in Communication and Marketing of Luxury and Fashion.
About
I am a graduate in Hospitality Management and Business Administration with a Master’s in Communication and Marketing of Luxury and Fashion. I bring solid experience in international environments including the USA and Scotland, fueled by a deep passion for the luxury sector. My organizational skills, strong work ethic, and commitment combine creativity and strategic thinking to achieve exceptional results in marketing, sales, and client service.
I thrive working in teams and keeping up with digital trends. I have experience managing social media, events, and client relations. My daily work involves business development, commercial strategy design, packaging creation, and brand visibility enhancement. I am proficient in essential digital marketing tools and have a proven track record of driving growth and engagement for luxury brands.
- 3 years' experience
- Joined August 2025
Skills· 8
Languages
- ItalianBeginner
- Spanish; CastilianFluent
- EnglishAdvanced
- FrenchBeginner
Industry experience
- Retail
- Travel & Hospitality
- Consumer Goods
- Media & Entertainment
- Professional Services
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Work experience· 6 roles
Responsible for comprehensive B2C client management through direct and personalized perfume sales, developing commercial and communication strategies for B2B clients. I plan and execute events, coordinate merchandising, create packaging with the founder, and strategically manage social media to boost brand visibility and engagement.
Managing B2C clients through direct and personalized perfume sales, developing commercial and communication strategies for B2B clients. Planning and executing events, coordinating merchandising, creating packaging with the founder, and managing strategic social media to enhance brand visibility and engagement.
Specialized in opportunity generation and commercial relationship management. Proficient in advanced Microsoft Office and CRM tools to optimize processes and ensure customer satisfaction. Expert in business development, negotiation, and strategic communication with a creative approach to drive growth and strengthen long-term relationships.
Education· 10
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