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French native design leader specializing in UX/UI and graphic design. I lead redesigns and create end-to-end digital experiences across SaaS back offices, POS systems, mobile apps, and websites, while ensuring strong visual consistency with brand guidelines. I combine hands-on product design with creative direction—overseeing multimedia content and delivering marketing-ready assets. My focus is on clear user journeys, reusable design systems/templates, and effective collaboration across cross-functional teams.…French native design leader specializing in UX/UI and graphic design. I lead redesigns and create end-to-end digital experiences across SaaS back offices, POS systems, mobile apps, and websites, while ensuring strong visual consistency with brand guidelines. I combine hands-on product design with creative direction—overseeing multimedia content and delivering marketing-ready assets. My focus is on clear user journeys, reusable design systems/templates, and effective collaboration across cross-functional teams.

Helena Kaenchanh

Head of Design, Product Designer, Art Director, +5

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French native design leader specializing in UX/UI and graphic design. I lead redesigns and create end-to-end digital experiences across SaaS back offices, POS systems, mobile apps, and websites, while ensuring strong visual consistency with brand guidelines. I combine hands-on product design with creative direction—overseeing multimedia content and delivering marketing-ready assets. My focus is on clear user journeys, reusable design systems/templates, and effective collaboration across cross-functional teams.…French native design leader specializing in UX/UI and graphic design. I lead redesigns and create end-to-end digital experiences across SaaS back offices, POS systems, mobile apps, and websites, while ensuring strong visual consistency with brand guidelines. I combine hands-on product design with creative direction—overseeing multimedia content and delivering marketing-ready assets. My focus is on clear user journeys, reusable design systems/templates, and effective collaboration across cross-functional teams.

Available to hire

French native design leader specializing in UX/UI and graphic design. I lead redesigns and create end-to-end digital experiences across SaaS back offices, POS systems, mobile apps, and websites, while ensuring strong visual consistency with brand guidelines.
I combine hands-on product design with creative direction—overseeing multimedia content and delivering marketing-ready assets. My focus is on clear user journeys, reusable design systems/templates, and effective collaboration across cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Head of Design at Playpro

January 1, 2025 - September 1, 2025

Led the UX/UI redesign of the SaaS back office and POS. Redesign of the mobile app and website. Collaborated on UX ideation and problem-solving with cross-functional teams to improve product workflows and user journeys.

Product Designer (freelance) at Better call me - Thailand

August 1, 2024 - Present

Contributed to BetterCall Me’s design direction and user experience. Shaped the platform’s visual identity and interface. Ensured an intuitive and engaging user journey.

Head of Design at GOSG Consulting - Singapore

August 1, 2024 - September 1, 2025

Led the design department and oversaw all visual and creative output. Created fully custom websites tailored to specific client needs. Developed reusable design templates to ensure consistency and efficiency across projects.

Product Designer at Digitalinkers - France

September 1, 2023 - June 30, 2024

Worked as a UX/UI designer on multiple projects. Contributed to 360° product strategy with a focus on platform design and mobile applications. Developed marketing strategies and improved user journey and overall experience.

Artistic Director & UX/UI designer at Qwest TV by Quincy Jones - France

May 18, 2023 - August 1, 2023

Led a multi-disciplinary creative team (video editors, motion designers, and graphic designers). Ensured brand consistency and compliance with visual identity guidelines. Oversaw creation of visual content across digital, marketing, TV, social media, newsletters, and platform assets.