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I’m a multidisciplinary designer with a background in visual communication, brand identity, and digital experiences. In my current role at Thinkingbox, I create end-to-end work for clients including Adobe, Riot Games, Magic: The Gathering, Cash App, Pinterest, Chobani, and Zoom, moving from audits and wireframes to high-fidelity UI, visual design, testing, and launch. I enjoy connecting strategy and creativity to make digital products and brand experiences feel clear, engaging, and thoughtful.…I’m a multidisciplinary designer with a background in visual communication, brand identity, and digital experiences. In my current role at Thinkingbox, I create end-to-end work for clients including Adobe, Riot Games, Magic: The Gathering, Cash App, Pinterest, Chobani, and Zoom, moving from audits and wireframes to high-fidelity UI, visual design, testing, and launch. I enjoy connecting strategy and creativity to make digital products and brand experiences feel clear, engaging, and thoughtful.

Helen Gu

Brand Designer, Web Designer, UI Designer, +3

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I’m a multidisciplinary designer with a background in visual communication, brand identity, and digital experiences. In my current role at Thinkingbox, I create end-to-end work for clients including Adobe, Riot Games, Magic: The Gathering, Cash App, Pinterest, Chobani, and Zoom, moving from audits and wireframes to high-fidelity UI, visual design, testing, and launch. I enjoy connecting strategy and creativity to make digital products and brand experiences feel clear, engaging, and thoughtful.…I’m a multidisciplinary designer with a background in visual communication, brand identity, and digital experiences. In my current role at Thinkingbox, I create end-to-end work for clients including Adobe, Riot Games, Magic: The Gathering, Cash App, Pinterest, Chobani, and Zoom, moving from audits and wireframes to high-fidelity UI, visual design, testing, and launch. I enjoy connecting strategy and creativity to make digital products and brand experiences feel clear, engaging, and thoughtful.

Available to hire

I’m a multidisciplinary designer with a background in visual communication, brand identity, and digital experiences. In my current role at Thinkingbox, I create end-to-end work for clients including Adobe, Riot Games, Magic: The Gathering, Cash App, Pinterest, Chobani, and Zoom, moving from audits and wireframes to high-fidelity UI, visual design, testing, and launch. I enjoy connecting strategy and creativity to make digital products and brand experiences feel clear, engaging, and thoughtful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Intermediate

Work Experience

Designer at Thinkingbox

March 1, 2025 - Present

Deliver end-to-end digital brand experiences for clients including Adobe, Riot Games, Magic: The Gathering, Cash App, Pinterest, Chobani, and Zoom. Own design work from site audits and wireframes through high-fidelity UI, brand visual design, and marketing materials. Partner with developers, conduct user testing, lead client presentations, and manage ongoing stakeholder communication through launch.

Design Intern–Junior Designer at Rhythm

July 1, 2024 - December 1, 2024

Drove brand and creative execution from strategy to launch, applying brand identity across web and mobile UI and marketing surfaces. Led client communication, conducted look-and-feel workshops, built scalable Figma components, and produced motion and campaign graphics in partnership with Zappos’ creative team for social, email, and web.

Directed Research Group Member at University of Washington

January 1, 2024 - April 1, 2024

Designed and prototyped speculative eccentric sensing devices using cameras, microphones, and location-sensing systems. Explored artificial intelligence as a design material for interpreting and displaying sensor data.

Academic Technologies Design Instructor at University of Washington

May 1, 2023 - June 1, 2024

Developed and delivered two-hour in-person design workshops for UW students, faculty, and staff covering InDesign, Photoshop, Illustrator, and After Effects. Provided technical support and office hours for design software and created promotional content for workshops.

UI/UX Designer for MyXP at DubHacks @ UW

December 1, 2022 - April 1, 2023

Collaborated with a seven-member team to develop a social platform for current and aspiring professional gamers. Led brand identity creation and wireframe design for a central hub where users could create professional opportunities and showcase their skills and talent.