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Hi, I’m Hellen Downs, a Senior Graphic Designer and Illustrator based in Managua, Nicaragua. I bring more than seven years of experience in digital and print design, branding, and visual storytelling. I excel at typography, composition, and layout, delivering assets that stay faithful to brand guidelines for local and international campaigns. I enjoy collaborating with Art Directors and Copywriters, guiding junior designers, and managing projects from concept to delivery. I'm comfortable working remotely, adapt quickly to changing briefs, and I contribute to campaigns across social media, packaging, events, and retail materials while ensuring consistency and impact.…Hi, I’m Hellen Downs, a Senior Graphic Designer and Illustrator based in Managua, Nicaragua. I bring more than seven years of experience in digital and print design, branding, and visual storytelling. I excel at typography, composition, and layout, delivering assets that stay faithful to brand guidelines for local and international campaigns. I enjoy collaborating with Art Directors and Copywriters, guiding junior designers, and managing projects from concept to delivery. I'm comfortable working remotely, adapt quickly to changing briefs, and I contribute to campaigns across social media, packaging, events, and retail materials while ensuring consistency and impact.

Hellen Downs

Graphic Designer, Illustrator, Art Director, +3

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Hi, I’m Hellen Downs, a Senior Graphic Designer and Illustrator based in Managua, Nicaragua. I bring more than seven years of experience in digital and print design, branding, and visual storytelling. I excel at typography, composition, and layout, delivering assets that stay faithful to brand guidelines for local and international campaigns. I enjoy collaborating with Art Directors and Copywriters, guiding junior designers, and managing projects from concept to delivery. I'm comfortable working remotely, adapt quickly to changing briefs, and I contribute to campaigns across social media, packaging, events, and retail materials while ensuring consistency and impact.…Hi, I’m Hellen Downs, a Senior Graphic Designer and Illustrator based in Managua, Nicaragua. I bring more than seven years of experience in digital and print design, branding, and visual storytelling. I excel at typography, composition, and layout, delivering assets that stay faithful to brand guidelines for local and international campaigns. I enjoy collaborating with Art Directors and Copywriters, guiding junior designers, and managing projects from concept to delivery. I'm comfortable working remotely, adapt quickly to changing briefs, and I contribute to campaigns across social media, packaging, events, and retail materials while ensuring consistency and impact.

Available to hire

Hi, I’m Hellen Downs, a Senior Graphic Designer and Illustrator based in Managua, Nicaragua. I bring more than seven years of experience in digital and print design, branding, and visual storytelling. I excel at typography, composition, and layout, delivering assets that stay faithful to brand guidelines for local and international campaigns.

I enjoy collaborating with Art Directors and Copywriters, guiding junior designers, and managing projects from concept to delivery. I’m comfortable working remotely, adapt quickly to changing briefs, and I contribute to campaigns across social media, packaging, events, and retail materials while ensuring consistency and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Graphic Designer at MullenLowe Nicaragua

August 1, 2024 - May 1, 2026

Guided, supervised, and provided creative Art Direction for a team of junior designers in brand guidelines and production procedures. Created print, web and social media campaigns for local and international markets, ensuring consistency with established brand guidelines. Contributed to campaigns from concept to delivery, developing key visuals, assets, and storyboards for multiple formats, including motion-based content. Maintained brand standards across Central America and collaborated with Art Directors and Copywriters to deliver high-quality design solutions.

Team Leader / Graphic Designer at Ogilvy Nicaragua

August 1, 2022 - August 1, 2024

Guided, supervised, and provided creative Art Direction for a team of junior designers in brand guidelines and production procedures. Responsible for creating print, web and social media campaigns for local and international markets, as well as collateral materials. Collaborated with senior creatives to translate briefs into cohesive visuals and maintain brand fidelity across campaigns.

Graphic Designer / Illustrator at SIE7E | 7 Creative Agency

January 1, 2021 - May 1, 2022

Ensured consistency in regional branding advertisements by monitoring, designing and conceptualizing campaigns and marketing content following brand guidelines. Guided and supervised junior designers in brand guidelines and production procedures. Contributed to advertising campaigns from concept to delivery, developing key visuals and adapting assets across multiple formats. Designed visual systems for events, private label, seasonal and retail campaigns, including packaging, invitations, catalogs, POP/POS displays, and advertising materials. Created storyboards, visuals, and graphics for digital products and motion-based content.

Graphic Designer / Illustrator at CEM-JWT Comunicaciones

February 1, 2017 - January 31, 2020

Illustrated visuals for children’s books, leaflets, brochures and exhibitions. Created visual designs for retail and commercial businesses, including POP and POS displays, packaging, catalogs, labels, brochures and ads. Generated and designed new visual elements and materials for rebranding as well as brand books. Worked with Art Directors and Copywriters to produce high-standard solutions for design briefs.