Hellen Downs

Guided, supervised, and provided creative Art Direction for a team of junior designers in brand guidelines and production procedures. Created print, web and social media campaigns for local and international markets, ensuring consistency with established brand guidelines. Contributed to campaigns from concept to delivery, developing key visuals, assets, and storyboards for multiple formats, including motion-based content. Maintained brand standards across Central America and collaborated with Art Directors and Copywriters to deliver high-quality design solutions.

Guided, supervised, and provided creative Art Direction for a team of junior designers in brand guidelines and production procedures. Responsible for creating print, web and social media campaigns for local and international markets, as well as collateral materials. Collaborated with senior creatives to translate briefs into cohesive visuals and maintain brand fidelity across campaigns.

Ensured consistency in regional branding advertisements by monitoring, designing and conceptualizing campaigns and marketing content following brand guidelines. Guided and supervised junior designers in brand guidelines and production procedures. Contributed to advertising campaigns from concept to delivery, developing key visuals and adapting assets across multiple formats. Designed visual systems for events, private label, seasonal and retail campaigns, including packaging, invitations, catalogs, POP/POS displays, and advertising materials. Created storyboards, visuals, and graphics for digital products and motion-based content.