Hellen Smith

Available to hire

Creative Designer, Illustrator, Video Editor & Web Developer I help businesses, entrepreneurs, authors, and creators transform their ideas into professional visual identities and engaging digital experiences.

About

Creative Designer, Illustrator, Video Editor & Web Developer

I help businesses, entrepreneurs, authors, and creators transform their ideas into professional visual identities and engaging digital experiences.

With a multidisciplinary approach to creativity, I offer services in brand design and strategy, children’s book and comic illustration, book illustration, book cover design, video editing, AI video editing, web design, and web development.

I combine creative vision with strategic thinking to develop solutions that not only look professional but also communicate effectively and support my clients’ objectives.

What I can help you with:

  • Branding: Distinctive visual identities, brand concepts, and cohesive branding solutions.
  • Illustration: Engaging children’s book illustrations, comic artwork, book illustrations, and custom book covers.
  • Video Production: Professional video editing and AI-assisted video content creation.
  • Web Solutions: Attractive, responsive website designs and functional web development.

I value clear communication, attention to detail, creativity, and delivering work that aligns with each project’s goals.

Whether you are launching a new brand, publishing a book, creating video content, or building your online presence, I am ready to help turn your vision into reality.

Let’s work together to create something meaningful, memorable, and impactful.

Languages

  • EnglishFluent

Industry experience

  • Healthcare
  • Media & Entertainment
  • Real Estate & Construction
  • Education
  • Energy & Utilities

More experts in Union City, United States

Projects · 36

pencil work

I create detailed, expressive pencil portraits with a creative motion-oriented approach. My work combines realistic portrait drawing, strong facial expressions, clean linework, shading, and dynamic movement to create artwork that feels both polished and visually engaging. I can interpret portrait briefs, develop original concepts, share progress digitally, and make revisions based on feedback. I’m comfortable working with digital illustration and animation-related workflows and can adapt the style to match the project’s creative direction.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
pencil

I create detailed, expressive pencil portraits with a creative motion-oriented approach. My work combines realistic portrait drawing, strong facial expressions, clean linework, shading, and dynamic movement to create artwork that feels both polished and visually engaging. I can interpret portrait briefs, develop original concepts, share progress digitally, and make revisions based on feedback. I’m comfortable working with digital illustration and animation-related workflows and can adapt the style to match the project’s creative direction.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
Trail Running & Instagram Content

Trail Running & Instagram Content Seeking a creative and reliable freelance videographer and video editor to capture professional, engaging social media content across two race weekends at HOKA Chiang Mai Thailand by UTMB in November and December 2026. The project will document Kalen Bennet, an 18-year-old Australian trail runner making his UTMB World Series debut. The goal is to build a strong personal brand, share his athletic journey, engage audiences on Instagram, and create high-quality content that supports future sponsor partnerships. Location: Doi Inthanon National Park and Chiang Mai PAO Park, Chiang Mai, Thailand. Schedule: Four filming days across two race weekends, covering the day before and race day for each event. Exact filming times will be confirmed. Responsibilities Film pre-race preparations, training moments, athlete interviews, and behind-the-scenes content. Capture dynamic race-day footage, trail action, scenic landscapes, event atmosphere, and finish-line moments. Record post-race reactions, reflections, and recovery activities. Edit engaging vertical videos optimized for Instagram Reels and other social media platforms. Apply professional color grading, sound design, music, captions, and smooth transitions. Capture natural, sponsor-friendly footage that highlights relevant products and partnerships. Organize footage and deliver final videos in agreed formats and timelines. Coordinate with the athlete to develop a consistent visual style and content plan. Required Skills and Experience Experience in videography, video editing, sports content, or outdoor adventure filmmaking. Strong camera operation and visual storytelling skills. Ability to film athletes in motion and work in outdoor, fast-paced environments. Proficiency with professional editing software such as Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro. Understanding of vertical video formats, Instagram engagement, and social media storytelling. Reliable communication, time management, and flexibility during race events. Access to suitable filming equipment and the ability to travel to the specified locations. Expected Deliverables Pre-race preparation and behind-the-scenes footage. Race-day highlight videos. Post-race recap and athlete-story videos. Short-form vertical Instagram Reels. Sponsor-friendly clips for promotional use. Agreed final exports and organized footage, subject to the project brief. Application Requirements Please provide a portfolio featuring relevant sports videography, outdoor adventure footage, athlete profiles, or short-form social media videos. Include your equipment and editing workflow, availability for both race weekends, estimated project fee, and expected editing turnaround. This is a freelance contract covering two race weekends, with final deliverables, filming hours, and payment terms to be agreed upon before work begins.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

Children’s Character Designer & Illustrator

I specialize in creating engaging, imaginative, and age-appropriate character designs for children’s books, animations, educational materials, and storytelling projects.

My approach combines expressive facial features, appealing colors, distinctive personalities, and thoughtful visual details to create memorable characters that connect with young audiences.

My services include:

  • Original character concept development.
  • Character sketches and visual exploration.
  • Character expressions, poses, and personality design.
  • Consistent character styling and color palettes.
  • Refinement of selected concepts based on client feedback.
  • Clean, polished final illustrations suitable for the intended project.

I aim to deliver creative, high-quality designs that support the story, appeal to children, and reflect the client’s vision. I’m comfortable beginning with a short consultation to establish the project’s direction, scope, and deliverables.

Children’s Character Designer & Illustrator
  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
Luxury Handbag Designer | Concept Development & Technical Design

Luxury Handbag Designer | Concept Development & Technical Design Developed an original luxury handbag concept focused on timeless elegance, refined craftsmanship, premium materials, and distinctive brand identity. The design process involved creating a sophisticated silhouette, exploring premium leather options, selecting complementary hardware, and developing signature detailing to establish a recognizable luxury aesthetic. Project Responsibilities: Luxury handbag concept development and creative direction. Original handbag sketches and design visualization. Material, leather, lining, and hardware recommendations. Development of signature design details and brand identity elements. Front, side, back, and interior design specifications. Technical drawings and production-ready technical pack preparation. Refinement of the approved concept through revisions. Design Objective: Create a distinctive luxury handbag that balances functionality, elegance, durability, and commercial appeal while maintaining a strong and recognizable brand identity.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
Luxury Handbag Designer | Concept Development & Technical Design

Luxury Handbag Designer | Concept Development & Technical Design Developed an original luxury handbag concept focused on timeless elegance, refined craftsmanship, premium materials, and distinctive brand identity. The design process involved creating a sophisticated silhouette, exploring premium leather options, selecting complementary hardware, and developing signature detailing to establish a recognizable luxury aesthetic. Project Responsibilities: Luxury handbag concept development and creative direction. Original handbag sketches and design visualization. Material, leather, lining, and hardware recommendations. Development of signature design details and brand identity elements. Front, side, back, and interior design specifications. Technical drawings and production-ready technical pack preparation. Refinement of the approved concept through revisions. Design Objective: Create a distinctive luxury handbag that balances functionality, elegance, durability, and commercial appeal while maintaining a strong and recognizable brand identity.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
Semi-Realistic, Colorful Storybook Art**

Vibrant Children’s Book Illustrator | Semi-Realistic, Colorful Storybook Art I create vibrant, emotionally expressive children’s book illustrations that bring stories to life through luminous colors, dimensional lighting, imaginative environments, and beautifully detailed characters. My illustration style combines semi-realistic artistry with the warmth and wonder of children’s storytelling. I focus on distinctive facial features, rich skin tones, natural hair textures, expressive body language, and individualized character designs that reflect cultural authenticity and personality. Each illustration is thoughtfully developed to capture the mood of the story, engage young readers, and create memorable visual experiences. From enchanting backgrounds to expressive character interactions, my goal is to make every scene visually captivating while maintaining a polished, cohesive style throughout the book. What I can deliver: Original children’s book illustrations and character designs. Colorful, semi-realistic artwork with sophisticated lighting and depth. Culturally authentic characters with distinctive appearances. Imaginative environments that complement the story. Consistent character designs across multiple pages. High-resolution illustrations suitable for print and digital publishing. I welcome the opportunity to begin with a paid sample illustration, collaborate on the creative direction, and discuss the full project scope, timeline, and deliverables. My priority is to create beautiful, story-driven artwork that connects emotionally with young readers and helps make your book truly unforgettable.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
Vibrant Children’s Book Illustrato

Vibrant Children’s Book Illustrator | Semi-Realistic, Colorful Storybook Art I create vibrant, emotionally expressive children’s book illustrations that bring stories to life through luminous colors, dimensional lighting, imaginative environments, and beautifully detailed characters. My illustration style combines semi-realistic artistry with the warmth and wonder of children’s storytelling. I focus on distinctive facial features, rich skin tones, natural hair textures, expressive body language, and individualized character designs that reflect cultural authenticity and personality. Each illustration is thoughtfully developed to capture the mood of the story, engage young readers, and create memorable visual experiences. From enchanting backgrounds to expressive character interactions, my goal is to make every scene visually captivating while maintaining a polished, cohesive style throughout the book. What I can deliver: Original children’s book illustrations and character designs. Colorful, semi-realistic artwork with sophisticated lighting and depth. Culturally authentic characters with distinctive appearances. Imaginative environments that complement the story. Consistent character designs across multiple pages. High-resolution illustrations suitable for print and digital publishing. I welcome the opportunity to begin with a paid sample illustration, collaborate on the creative direction, and discuss the full project scope, timeline, and deliverables. My priority is to create beautiful, story-driven artwork that connects emotionally with young readers and helps make your book truly unforgettable.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
– BRIDGES OF LIGHT**

Project Title: Premium Memoir Book Cover Design – BRIDGES OF LIGHT I designed a cinematic, emotionally compelling book-cover concept for BRIDGES OF LIGHT: Finding Family Across the Apartheid Line, a memoir set in South Africa during the final years of apartheid. The design combines a powerful photographic portrait, a symbolic bridge, a dramatic South African landscape, and warm golden-hour lighting to communicate the journey from racial division and hostility to reconciliation, friendship, family, and hope. My approach focuses on realistic photographic compositing, refined image manipulation, atmospheric lighting, and sophisticated typography to create a premium, film-poster-inspired cover while preserving the dignity and literary character of a serious memoir. The concept is designed to capture attention, communicate the emotional depth of the story, and create a memorable visual identity for readers browsing both online bookstores and physical shelves. Key design features: Cinematic photographic composition and realistic visual blending Symbolic bridge and South African landscape Emotionally evocative lighting and color grading Elegant, readable typography and clear title hierarchy Premium hardcover presentation and 3D book mockup Deliverables: Front-cover design concept, book mockup presentation, and potential print-ready artwork and editable source files, subject to the final publishing specifications. My goal is to create a distinctive, professionally polished cover that honors the memoir’s historical context while bringing its message of connection, courage, and hope to life.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
Modern, Clean & User-Friendly Figma Website Desig

Modern, Clean & User-Friendly Figma Website Design I create modern, visually engaging, and user-friendly UI/UX designs that transform ideas into polished digital experiences. My goal is to deliver designs that combine attractive visuals, intuitive navigation, and a consistent layout tailored to the client's needs. For this project, I will design 2–3 professional pages in Figma within the initial 48-hour deadline, with the complete project delivered within one week. Project Deliverables 2–3 custom-designed pages in Figma. Clean layouts with consistent colours, typography, spacing, and visual hierarchy. User-friendly navigation, buttons, forms, and interactive elements. Reusable components and organised, editable Figma layers. Responsive design considerations for desktop and mobile. Interactive prototype, if required. Final Figma source file and exported design assets. Revisions based on the agreed project scope. Project Timeline Initial page designs: Within 48 hours. Feedback and refinements: Throughout the project. Final delivery: Within one week. I prioritise clear communication, attention to detail, and timely delivery. I aim to create a design that reflects your vision, meets your expectations, and provides a strong foundation for future development. I am also open to ongoing collaboration for additional design work after the initial project.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
Modern, Clean & User-Friendly Figma Website Design**

Modern, Clean & User-Friendly Figma Website Design I create modern, visually engaging, and user-friendly UI/UX designs that transform ideas into polished digital experiences. My goal is to deliver designs that combine attractive visuals, intuitive navigation, and a consistent layout tailored to the client's needs. For this project, I will design 2–3 professional pages in Figma within the initial 48-hour deadline, with the complete project delivered within one week. Project Deliverables 2–3 custom-designed pages in Figma. Clean layouts with consistent colours, typography, spacing, and visual hierarchy. User-friendly navigation, buttons, forms, and interactive elements. Reusable components and organised, editable Figma layers. Responsive design considerations for desktop and mobile. Interactive prototype, if required. Final Figma source file and exported design assets. Revisions based on the agreed project scope. Project Timeline Initial page designs: Within 48 hours. Feedback and refinements: Throughout the project. Final delivery: Within one week. I prioritise clear communication, attention to detail, and timely delivery. I aim to create a design that reflects your vision, meets your expectations, and provides a strong foundation for future development. I am also open to ongoing collaboration for additional design work after the initial project.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2
Modern & Elegant Pilates Studio Brand Identity Design

Modern & Elegant Pilates Studio Brand Identity Design I specialize in creating cohesive, memorable brand identities that communicate a business’s personality, values, and vision. For this Pilates studio project, the goal is to develop a refined, modern, and welcoming visual identity that reflects wellness, balance, strength, and mindful movement. The brand identity will combine elegant logo concepts, a harmonious colour palette, sophisticated typography, and distinctive supporting graphic elements to create a consistent look across digital and print platforms. Project Deliverables: Logo Design: Original primary logo, secondary logo, and simplified icon variations. Colour Palette: A carefully selected combination of calming sage green, warm neutrals, earthy tones, and complementary accent colours. Typography System: Coordinated heading and body fonts that balance elegance with readability. Supporting Brand Elements: Custom icons, patterns, graphic details, and visual assets inspired by movement, flexibility, and wellness. Brand Applications: Visual examples for business cards, studio signage, social media, merchandise, and other promotional materials. Editable Source Files: Organised design files with clearly labelled layers and assets for convenient future editing. Final Exports: High-resolution PNG, JPG, PDF, and vector formats where applicable. Brand Guidelines: A concise guide covering logo usage, colour codes, typography, spacing, and visual consistency. My approach focuses on creating a distinctive and timeless identity that feels premium yet approachable, helping the studio build trust, attract new clients, and establish a recognisable presence across every customer touchpoint. The final identity will be tailored to the studio’s personality and audience, with attention to detail, consistency, usability, and professional presentation.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

Work experience

Multidisciplinary Creative Designer & Digital Specialist · Hellen Smith Creative StudioOct 2023 – Present · 3 yrs 2 mos

I am a multidisciplinary creative professional helping businesses, authors, entrepreneurs, and individuals transform their ideas into compelling visual identities and digital experiences. My services include: Brand Design & Brand Strategy Children's Book Illustration & Comic Illustration Book Illustration & Book Cover Design Video Editing & AI Video Editing Web Design & Web Development I combine creativity, strategic thinking, storytelling, and modern digital tools to create visually engaging and effective solutions tailored to each client's goals. My focus is on building memorable brands, bringing stories to life through illustration, producing engaging video content, and developing attractive, user-friendly websites. I am passionate about helping clients communicate their vision, strengthen their brand identity, and establish a professional digital presence.

Certifications and awards

ADOBE CERTIFICATE ASSOCIAT ILLUSTRATOR2023 – 2025

Testimonials · 5.0 from 4 reviews

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