Hemalatha Papasani
I'm a data-driven Marketing Strategist and Growth Marketer with 4+ years of experience helping businesses drive customer acquisition, revenue growth, and brand awareness.
About
I’m a data-driven Marketing Strategist and Growth Marketer with 4+ years of experience helping businesses drive customer acquisition, revenue growth, and brand awareness. Currently at Google and previously with Accenture, I specialize in product marketing, demand generation, go-to-market strategy, performance marketing, and marketing analytics.
I have successfully led cross-channel campaigns across Search, YouTube, Display, and social platforms, leveraging AI-powered tools, audience segmentation, and analytics to improve conversion rates and maximize ROI. My expertise includes Google Ads, GA4, BigQuery, Looker Studio, Tableau, Salesforce, HubSpot, and marketing automation platforms.
I help companies translate complex products into compelling stories, optimize customer journeys, and build scalable growth programs. Whether you need product positioning, campaign strategy, performance analysis, content marketing, or AI-enabled marketing solutions, I bring a combination of strategic thinking, analytical rigor, and execution excellence to deliver measurable business results.
Core Expertise:
• Product Marketing & GTM Strategy
• Growth & Demand Generation
• Performance Marketing
• Marketing Analytics & Dashboarding
• Content Strategy & Storytelling
• AI-Powered Marketing Workflows
• CRM & Marketing Automation
• Cross-Functional Program Management
I am passionate about helping businesses grow through data, creativity, and customer-centric marketing.
- 4 years' experience
- Joined June 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
Work experience
Marketing Manager at Google, San Francisco, CA. Led end-to-end go-to-market for Google Performance Max across retail, finance, and travel, delivering 27% YoY growth in advertiser conversions and 35% ROI improvements through cross-channel optimization and first-party data activation. Built AI-driven workflows, real-time dashboards, and data-driven audience segmentation to optimize spend and privacy-forward tagging across Search, YouTube, Display, and Maps.
Assisted with the Accenture Interactive to Accenture Song rebrand, elevating brand visibility across 30+ markets and driving 22% growth in digital engagement. Orchestrated multi-channel campaigns that boosted client pipeline by 18% and reduced CPA by 21% through data-driven targeting. Built audience insights dashboards and end-to-end workflows integrating Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Analytics 4.
Education
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