Planned and implemented social media campaigns to support product launches, events, and brand initiatives. Increased organic reach and impressions by 60% through consistent posting, hashtag strategies, and influencer collaborations. Designed and scheduled weekly content calendars tailored to each platform’s audience. Conducted competitor research and social listening to identify growth opportunities. Leveraged analytics (Google Analytics, Insights, Hootsuite, Sprout Social) to track KPIs and prepare monthly performance reports. Coordinated with cross-functional teams (sales, PR, customer service) to align social media messaging with overall business goals. Managed a monthly advertising budget across Facebook Ads and Google Ads.

Social Media Manager at Specific 7Entertainment

June 1, 2023 - Present

Managed and grew social media presence across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok), increasing follower base by 70% within 2 years. Developed and executed content strategies that improved engagement by 65% and boosted brand visibility. Created multimedia content (graphics, videos, captions) aligned with brand voice. Monitored analytics (Meta Business Suite) and optimized campaigns. Collaborated with marketing and design teams to launch paid ad campaigns, resulting in a 40% increase in leads/sales. Managed community engagement and stayed updated on social media trends to create viral content.

Product Manager (Vendorship) at Jumia Nigeria

February 1, 2021 - Present

Responsible for personal customer development, customer management and maintenance, product sales, market development, and other duties. Led marketing and promotion of branch asset business, attracting customers through one-on-one consultations, product recommendation meetings, and referral incentive measures. Formulated detailed loan plans for customers. Maintained relationships across product lines before and after purchase. Collected customer information and provided suggestions to the product development department. Oversaw hiring, training, and performance evaluations of marketing staff. Collaborated with cross-functional teams to implement product, packaging, and process improvements for sustainability. Created and updated product details across platforms to drive profitability and traction.