Hendrickson Hartono
Brand Designer with over 5 years of experience developing visual identities, campaign assets, and communication materials across print and digital platforms.
About
Brand Designer with over 5 years of experience developing visual identities, campaign assets, and communication materials across print and digital platforms. Bringing multidisciplinary skill set with additional expertise in motion design and illustration, delivering creative solutions that balance strong aesthetics with effective brand communication.
- 3 years' experience
- Joined October 2026
Industry experience
- Retail
- Education
- Non-Profit Organization
- Media & Entertainment
- Consumer Goods
Work experience· 5 roles
Developed visual identities for marketing and seasonal campaigns, producing campaign guidelines, branded collateral, and motion assets to deliver cohesive in-store experiences and improve customer engagement. Established a unified signage guideline covering promotional signage, price tickets, and store materials to strengthen consistency and streamline cross-department workflows. Designed communication assets across physical touchpoints including fixture applications, promotional installations, floor graphics, and large-format print materials to maximise campaign exposure and support in-store sales initiatives.
Led design projects from concept to production, collaborating with clients and production partners to deliver print and digital materials aligned with branding and marketing objectives. Developed visual identities, promotional assets, and large-format print materials, providing client consultation and guidance on material selection to support effective production outcomes.
Created three original artworks for UNIQLO’s thank-you card design competition. Earned nationwide print distribution across retail stores.
Education
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