I'm Natallia Heneralenka, CEO & Founder of FelinFatale.com and BDSM-Box.com, with extensive experience in digital marketing, branding, sales, and building online businesses. I have successfully launched two e-commerce brands and developed and executed all marketing and branding processes myself. This combination of strategic thinking, creativity, and entrepreneurial responsibility makes me a strong candidate for your software project. I bring deep digital marketing expertise (social media, SEO, branding, content creation, Google Analytics), entrepreneurial experience (brand building, audience analysis, budget management, strategic planning), and strong communication skills in German, English, Italian, and Russian. I thrive in remote, analytical, cross-functional environments and am eager to apply my marketing and product-development mindset to position and grow your software product.

Natallia Heneralenka

I'm Natallia Heneralenka, CEO & Founder of FelinFatale.com and BDSM-Box.com, with extensive experience in digital marketing, branding, sales, and building online businesses. I have successfully launched two e-commerce brands and developed and executed all marketing and branding processes myself. This combination of strategic thinking, creativity, and entrepreneurial responsibility makes me a strong candidate for your software project. I bring deep digital marketing expertise (social media, SEO, branding, content creation, Google Analytics), entrepreneurial experience (brand building, audience analysis, budget management, strategic planning), and strong communication skills in German, English, Italian, and Russian. I thrive in remote, analytical, cross-functional environments and am eager to apply my marketing and product-development mindset to position and grow your software product.

Available to hire

I’m Natallia Heneralenka, CEO & Founder of FelinFatale.com and BDSM-Box.com, with extensive experience in digital marketing, branding, sales, and building online businesses. I have successfully launched two e-commerce brands and developed and executed all marketing and branding processes myself. This combination of strategic thinking, creativity, and entrepreneurial responsibility makes me a strong candidate for your software project.

I bring deep digital marketing expertise (social media, SEO, branding, content creation, Google Analytics), entrepreneurial experience (brand building, audience analysis, budget management, strategic planning), and strong communication skills in German, English, Italian, and Russian. I thrive in remote, analytical, cross-functional environments and am eager to apply my marketing and product-development mindset to position and grow your software product.

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Experience Level

Expert
Expert
Expert

Language

Russian
Fluent
German
Advanced
Italian
Advanced
English
Advanced

Work Experience

STORE MANAGER at Jacadi, St. Gallen
December 31, 2022 - December 31, 2022
Managed a team of 3, handled orders, and provided customer support. Oversaw merchandisers, staff training, and floor operations. Optimized sales, managed inventory, and performed administrative tasks. Produced reports.
COUNTER MANAGER at Nescens, Zurich
January 1, 2022 - November 23, 2025
Monitored sales, provided professional customer advice, increased sales and loyalty, ensured neat presentation; analyzed sales strategy, planned promotions, provided international customer support, and tracked sales figures.
BUSINESS FOUNDER at FelinFatale.com / BDSM-Box.com
January 1, 2022 - November 23, 2025
Founded Felinfatale.com and BDSM-Box.com; led business strategy, website design, and customer experience to create successful e-commerce brands.
BUSINESS MANAGER at MEMO, Zurich
December 31, 2021 - December 31, 2021
Advised customers on products, managed merchandising and promotions. Handled deliveries, inventory, and product labeling. Ensured schedule compliance, processed online orders, and organized customer files. Managed merchandising and promotions with stock control.
BEAUTY CONSULTANT at Givenchy - Kenzo - Fendi, Zurich
December 31, 2014 - December 31, 2014
Provided customer support and advice in multiple languages and sold products in tax and duty-free stores. Organized and implemented promotions while monitoring sales and managing product testers.
BEAUTY CONSULTANT at Guerlain, Zurich
December 31, 2013 - December 31, 2013
Provided international customer service and advice, specializing in Guerlain products. Managed stock, coordinated sales reports, and supervised merchandisers.
BRAND PROMOTER / CREATIVE at Sidney (Creative Company)
December 31, 2012 - December 31, 2012
Contributed to brand promotion and creative projects for a Sydney-based creative company.
BRAND PROMOTER at Zurich Airport (Brand Promotion)
December 31, 2012 - December 31, 2012
Promoted luxury brands like Dior and Givenchy; conducted sales training, product advice, and delivery control. On-site branding and promotions; maintained stock.

Education

Primary & Music School at Vitebsk, Belarus
January 1, 1987 - December 31, 1996
Digital Marketing Training at ECOMVERSE Digital Marketing, Zurich, Switzerland
January 1, 2023 - December 31, 2024

Qualifications

Digital Marketing Training
January 1, 2023 - December 31, 2024

Industry Experience

Retail, Software & Internet, Consumer Goods, Media & Entertainment, Travel & Hospitality