Henil Nisar
Hi, I’m Henil Nisar, a marketing student and digital marketing professional with hands-on experience in paid media, SEO, and analytics.
About
Hi, I’m Henil Nisar, a marketing student and digital marketing professional with hands-on experience in paid media, SEO, and analytics. I’m currently pursuing a Master of Marketing at RMIT University in Melbourne, Australia, with an expected completion in December 2027.
I’m driven by data‑driven optimization—managing large ad spends across Google and Meta, conducting keyword research, and using GA4, GTM, SEMrush, and WordPress/Canva to improve performance. I enjoy collaborating with cross‑functional teams to turn insights into campaigns that boost engagement, conversions, and ROI.
- Joined March 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Education
- Professional Services
- Other
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Work experience
Strategically managed AUD $810,000 in digital ads spend across Google and Meta Ads. Deployed GTM, GA4 & Clarity to track 120K+ sessions and 22K+ conversions. Generated 25K+ CRM leads by A/B testing 100+ Meta creatives that drove a 4.5%+ CTR. Improved lead quality through audience refinement and remarketing, lowering CPL by 22%.
Conducted keyword research and SEO for 20+ keywords to improve website performance. Managed weekly social media content calendars and contributed to campaign creatives. Optimized campaigns by analyzing website performance metrics in Google Analytics. Prepared performance insights and reports to support ongoing campaign optimization.
Education
Certifications and awards
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