Available to hire
I have a solid academic background in Business Administration and Digital Marketing. My hands-on experience has allowed me to scale online sales through effective Paid Media strategies and Sales Funnel Optimization, driven by analytical results and operational efficiency.
Language
Portuguese
Fluent
English
Fluent
Work Experience
Growth Marketing Consultant & Paid Media Manager at Freelance
April 1, 2024 - PresentPlanned, executed, and optimized paid traffic campaigns on Meta Ads while managing budgets and tracking critical KPIs. Developed high-converting landing pages and tailored sales funnels for specific buyer personas.
Business Development Manager at AICEP Portugal Global
May 1, 2021 - February 29, 2024Provided strategic consulting on tax/financial incentives and international market intelligence to facilitate foreign and domestic investments.
Consultant / 'Portugal Exports' Program at AICEP Portugal Global
February 1, 2020 - April 30, 2021Developed tailored digital internationalization and go-to-market plans for Portuguese brands.
Project Manager & Analyst at AICEP Portugal Global
April 1, 2015 - April 30, 2021Managed, financially audited, and analyzed over 400 corporate investment projects, ensuring strict budget control and monitoring core growth KPIs.
Education
Postgraduate Program in Digital Marketing at INDEG ISCTE Executive Education
January 1, 2021 - December 31, 2021Master's in Management at ISCTE Business School
January 1, 2014 - December 31, 2014Bachelor's in Business Administration at FEUC
January 1, 2013 - December 31, 2013International Exchange Program at FGV - Rio de Janeiro
January 1, 2012 - December 31, 2012Qualifications
Industry Experience
Professional Services
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