Henry Firth

UK Copywriter & Social Media Content Creator at Journaway

German–English localisation and social media content creation for a German-based travel-tech platform.

Lead UK Copywriter at Just Spices

Wrote and localized UK brand messaging for natural spice mixes and seasonings sold online and in-store via major national retailers. Produced UK copy for product descriptions, claims, slogans and social media content with regulatory compliance. Maintained product information in the Sales Layer PIM platform. Planned and wrote bi-weekly email newsletters for 10,000+ subscribers, improving open rate by 14% and click-through rate by 4% via A/B testing. Researched and authored SEO-optimised educational blog content. Developed a UK English style guide to keep brand voice consistent. Collaborated with CRM and design teams to streamline content workflows and leveraged AI tools for first-draft generation while maintaining quality.

International Social Media Manager at Online Dialog Social Media Agency

Provided copywriting and social media management for German brands active in English-speaking markets. Regularly wrote product-focused copy for Instagram, LinkedIn and Facebook, and supported client product and landing pages as needed. Grew an Instagram channel for an international manufacturer of industrial climbing equipment from 10,000 to 18,000 followers over three years. Launched employer branding for a global FMCG brand, reaching 12,000 followers in under two years via strategic paid and organic content. Adapted and localized social content for a UK launch and recruited and managed content creators to supply ongoing material for client channels.

Social Media Officer at Imperial College

First social media specialist within Student Recruitment & Outreach, delivering student-facing communications across Facebook, Instagram and Snapchat. Developed and implemented an international content strategy for prospective students, including launching the “Study at Imperial” Facebook group (7,000+ members in 18 months). Produced video explainers using Wochit and hosted Facebook Live broadcasts showcasing student life and facilities. Recruited and managed content creators and liaised with international recruitment teams on targeted regional campaigns.

Social Media Marketing Executive at Macmillan Education

Managed Facebook, Twitter and LinkedIn channels after starting as maternity cover, with additional responsibility for an international teacher training webinar programme. Reported on channel performance and provided editorial recommendations. Contributed language-trends articles to the Macmillan Dictionary blog. Planned online training events for global audiences, including the annual Macmillan Online Conference. Led a project migration to Adobe webinar software and delivered company-wide training.

Junior Consultant at Spirit Public Relations

Supported PR and consultancy work including drafting, editing and distributing press releases for clients across publishing, charity and events.