Hi, I’m Hera Leonida, a design professional with over a decade of experience creating branding, marketing, packaging, and editorial design for tech, pharma, retail, publishing, and lifestyle clients. I blend creativity with strong technical skills across Adobe Creative Suite, Figma, print production, digital workflows, UI/UX, and illustration to deliver strategic, production-ready solutions. My work emphasizes clear concept development, visual consistency, and alignment with client objectives. I enjoy collaborating with copywriters, account managers, and developers to translate briefs into compelling visual concepts that meet client goals and deadlines. When I’m not designing, I’m exploring typography, illustration, and layout or refining processes to keep projects on time and on brief.…

Hera Leonida

Hi, I’m Hera Leonida, a design professional with over a decade of experience creating branding, marketing, packaging, and editorial design for tech, pharma, retail, publishing, and lifestyle clients. I blend creativity with strong technical skills across Adobe Creative Suite, Figma, print production, digital workflows, UI/UX, and illustration to deliver strategic, production-ready solutions. My work emphasizes clear concept development, visual consistency, and alignment with client objectives. I enjoy collaborating with copywriters, account managers, and developers to translate briefs into compelling visual concepts that meet client goals and deadlines. When I’m not designing, I’m exploring typography, illustration, and layout or refining processes to keep projects on time and on brief.…

Available to hire

Hi, I’m Hera Leonida, a design professional with over a decade of experience creating branding, marketing, packaging, and editorial design for tech, pharma, retail, publishing, and lifestyle clients. I blend creativity with strong technical skills across Adobe Creative Suite, Figma, print production, digital workflows, UI/UX, and illustration to deliver strategic, production-ready solutions. My work emphasizes clear concept development, visual consistency, and alignment with client objectives.

I enjoy collaborating with copywriters, account managers, and developers to translate briefs into compelling visual concepts that meet client goals and deadlines. When I’m not designing, I’m exploring typography, illustration, and layout or refining processes to keep projects on time and on brief.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Italian
Advanced
German
Advanced
French
Intermediate

Work Experience

Art Director at MINTHICAL
September 1, 2017 - Present
Leading the creative development and execution of agency projects from concept through final delivery. Designing across branding, print, digital, social media, and presentation formats, ensuring visual consistency, strong concept development, and alignment with client objectives. Worked closely with copywriters, account managers, and developers to transform briefs into effective visual solutions, present ideas to clients, and manage revisions through to completion. Maintaining high design standards, and preparing production-ready files with careful attention to detail and deadlines. Working with international accounts, ranging from leading companies such as MSC Cruises, Philip Morris, and Nestlé to startups and smaller businesses in sectors like HORECA, medical technology, and services, as well as NGOs and organisations in the medical technology and research fields.
Designer, Marketing Specialist at SANEX
November 1, 2014 - August 1, 2017
Rebranded the Cesarom product line, leading the process from logo redesign through POS branding and marketing assets, signage, stationery templates, editorial and advertising layouts, and the writing and compilation of the brand book. Managed the brand under the supervision of the Marketing Manager. Oversaw the company’s online communication and marketing, including social media, website administration and updates, layout and copywriting, as well as performance analysis and reporting using tools such as Google Analytics, SEO platforms, Facebook Insights, and similar analytics tools. Designed print and digital marketing and advertising materials from concept through DTP production, and worked with printers and suppliers to ensure the quality of the final product. Developed concepts and implementation for corporate events. Supervised the marketing of products in both our showrooms and our partners’ showrooms and catalogues. Received training in the specifics of digital printing for c
Senior Graphic Designer at Signatura
June 1, 2009 - November 1, 2014
Spearheaded the concept, design, and execution of Signatura’s diverse projects, spanning branding (logos, corporate identity systems, brand books, packaging), web design (collaborating with developers through development, launch, and testing), advertising graphics (promotional materials like flyers and brochures, managing print production), ambient design (exhibition stands, office/showroom interiors), and custom illustrations (postcards, invitations, educational materials). Collaborated with copywriters and clients—from initial briefings and research to presentations, timelines, revisions, and final delivery—serving industries including food & beverage (Apidava, Enescu), fashion/sports (Veronesse, Ancada), hospitality (Akantus Hotel), healthcare (Motherhood Center), IT (Endava, Betfair, Yonder), real estate (Amera Group, Akantus), and photography (Clau&Emm).
Art Director at ID Studio
April 1, 2007 - May 1, 2009
Worked as part of a Copywriter – Art Director – DTP Designer team, managing projects from brief development through final presentation and implementation. Responsibilities included branding and identity development; print, radio, and online advertising, including guerrilla campaigns; editorial design and illustration for a monthly pharmacy chain magazine and a monthly children’s magazine; identity design and event organization for children’s events; packaging design for FMCG and fashion; web design and online marketing materials; art direction for photoshoots; image retouching and manipulation. Clients I worked with at ID Studio included Mitsubishi Romania, City Pharma, Slavia Pharma, the luxury women’s fashion brands MaDame and Poema, Campofrio Romania, Yellow Pages Romania, and the DIY chain Mr. Bricolage.

Education

Bachelor's Degree in Graphic Design at The Art and Design University - Cluj-Napoca
January 1, 1998 - January 1, 2003
Diploma in Communication and PR at The David Ogilvy College - Cluj-Napoca
January 1, 2002 - January 1, 2005
Art Studies at N. Tonitza Art School – Bucharest
January 1, 1990 - January 1, 1998
Diploma in PR & Communication at The David Ogilvy Communication and PR College - Cluj-Napoca
January 1, 2002 - January 1, 2005
Bachelor's degree in Design at The Art and Design University - Cluj-Napoca
January 1, 1998 - January 1, 2003
Diploma at N. Tonitza Art School – Bucharest
January 1, 1990 - January 1, 1998

Qualifications

ANTHEM AWARD for GARDP’s 'The Power of Antibiotics' – An AMR Awareness Campaign
January 11, 2030 - May 5, 2026
THE ROMANIAN PR AWARDS for the 'Would You Let Me' Campaign for Concordia
January 11, 2030 - May 5, 2026

Industry Experience

Software & Internet, Healthcare, Life Sciences, Retail, Media & Entertainment, Non-Profit Organization, Professional Services, Consumer Goods
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