Moe Herez

• Led art direction and creative strategy for branding, advertising, and large-scale experiential projects for high-profile organizations . • Developed concepts, pitches and tenders, presenting and negotiating directly with clients and stakeholders. • Directed major experiential projects with ROI of 3:1 revenue-to-spend ratio, and helped optimize ROAS for meta and google ads. • Translated briefs into clear creative concepts, event themes, and campaign narratives. • Directed end-to-end creative execution across digital, print, static and built storyboards for video and motion production. • Managed and mentored multidisciplinary creative teams, ensuring brand consistency, production accuracy and employee growth.

Led creatives to produce brand identities, campaign designs, UX/UI and digital projects for marketing, social media ads and web design. • Led art direction, and built moodboards, scalable visual systems and brand guidelines to ensure consistency across multiple platforms. • Executed Illustrated brand assets and digital artworks for clients. • Collaborated with cross-funcutnal teams to deliver performance-driven creative assets. • Managed multiple projects in a fast-paced agency environment.