Art Director, Mentor, Negotiator and Multidisciplinary Designer/Artist with 7+ years of experience delivering visual systems across branding, advertising, experiential platforms through digital and print. Specialized in art direction, visual storytelling, and creative leadership, translating complex briefs into clear concepts and consistent brand execution. Consulting businesses on creative strategy, brand communication and community building accross 10+ countries in MENA, US and EU regions.…

Moe Herez

Art Director, Mentor, Negotiator and Multidisciplinary Designer/Artist with 7+ years of experience delivering visual systems across branding, advertising, experiential platforms through digital and print. Specialized in art direction, visual storytelling, and creative leadership, translating complex briefs into clear concepts and consistent brand execution. Consulting businesses on creative strategy, brand communication and community building accross 10+ countries in MENA, US and EU regions.…

Available to hire

Art Director, Mentor, Negotiator and Multidisciplinary Designer/Artist with 7+ years of experience
delivering visual systems across branding, advertising, experiential platforms through digital and print.
Specialized in art direction, visual storytelling, and creative leadership, translating complex briefs into
clear concepts and consistent brand execution. Consulting businesses on creative strategy, brand
communication and community building accross 10+ countries in MENA, US and EU regions.

See more

Language

English
Fluent
Arabic
Fluent
Spanish; Castilian
Beginner

Work Experience

Art Director at Primes Managing LTD.
January 1, 2025 - February 1, 2026
• Led art direction and creative strategy for branding, advertising, and large-scale experiential projects for high-profile organizations . • Developed concepts, pitches and tenders, presenting and negotiating directly with clients and stakeholders. • Directed major experiential projects with ROI of 3:1 revenue-to-spend ratio, and helped optimize ROAS for meta and google ads. • Translated briefs into clear creative concepts, event themes, and campaign narratives. • Directed end-to-end creative execution across digital, print, static and built storyboards for video and motion production. • Managed and mentored multidisciplinary creative teams, ensuring brand consistency, production accuracy and employee growth.
Design Lead at Prameg
January 1, 2023 - August 1, 2023
Led creatives to produce brand identities, campaign designs, UX/UI and digital projects for marketing, social media ads and web design. • Led art direction, and built moodboards, scalable visual systems and brand guidelines to ensure consistency across multiple platforms. • Executed Illustrated brand assets and digital artworks for clients. • Collaborated with cross-funcutnal teams to deliver performance-driven creative assets. • Managed multiple projects in a fast-paced agency environment.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.