I'm Hernán Ordoñez, a designer and creative director with more than 25 years of experience leading branding, design strategy, and education across Europe and LATAM. I thrive on turning complex ideas into clear visual identities and experiences, guiding teams to deliver impact. I've founded IED Bilbao, co-created the Master in Information Design and Media Branding with Turner Broadcasting System, and introduced LEGO SeriousPlay into design education. My work with institutions and brands like NEOM The Line and Guggenheim Bilbao reflects a commitment to design excellence that travels across borders.…

Hernán Ordoñez

I'm Hernán Ordoñez, a designer and creative director with more than 25 years of experience leading branding, design strategy, and education across Europe and LATAM. I thrive on turning complex ideas into clear visual identities and experiences, guiding teams to deliver impact. I've founded IED Bilbao, co-created the Master in Information Design and Media Branding with Turner Broadcasting System, and introduced LEGO SeriousPlay into design education. My work with institutions and brands like NEOM The Line and Guggenheim Bilbao reflects a commitment to design excellence that travels across borders.…

Available to hire

I’m Hernán Ordoñez, a designer and creative director with more than 25 years of experience leading branding, design strategy, and education across Europe and LATAM. I thrive on turning complex ideas into clear visual identities and experiences, guiding teams to deliver impact.
I’ve founded IED Bilbao, co-created the Master in Information Design and Media Branding with Turner Broadcasting System, and introduced LEGO SeriousPlay into design education. My work with institutions and brands like NEOM The Line and Guggenheim Bilbao reflects a commitment to design excellence that travels across borders.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Professor and Educational Leader at Istituto Europeo di Design (IED), Universidad de Buenos Aires (FADU-UBA), UADE and others
January 1, 1998 - Present
Professor at multiple design and postgraduate programs, founding member of IED's Bilbao headquarters, and co-creator/coordinator of the Master in Information Design and Media Branding in collaboration with Turner Broadcasting System. Pioneered the implementation of the LEGO SeriousPlay methodology in design education and led workshops and design challenges for clients like NTT DATA, Orange, Spanish Basketball Federation, and CERN.
Creative Director & Design Consultant at Independent / Various Clients including NEOM The Line, Guggenheim Museum Bilbao, Real Sociedad de Fútbol, Guarro Casas
January 1, 1998 - Present
Led creative direction, brand reinvention, visual communication, and lifestyle design projects for international clients such as NEOM The Line in Saudi Arabia, Museo Guggenheim Bilbao, Real Sociedad de Fútbol, and Guarro Casas Luxury Papers. Provided consulting in design innovation, visual identity, and strategic brand development, collaborating with agencies like Espluga i Associates, CPB Lab, and The Carrot Collective.
Creative Director / Design Consultor / Professor at Various Agencies, Companies, Institutions and Universities
January 1, 1998 - Present
Led creative projects and collaborated with agencies like E+A Espluga I Associates, CPB Lab, and The Carrot Collective. Worked with clients including NEOM The Line Saudi Arabia, Museo Guggenheim Bilbao, Real Sociedad de Futbol, and many others. Founded the Bilbao headquarters of IED, served as brand ambassador and speaker at Istituto Europeo di Design, and co-created and coordinated a master’s degree in Information Design and Media Branding. Delivered workshops, implemented LEGO SeriousPlay methodology in design education, and led design projects for companies such as NTT DATA, Orange, Spanish Basketball Federation, and CERN.

Education

Bachelor in Graphic Design at University of Buenos Aires, Argentina
March 3, 1986 - December 14, 1988
Designer at Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de Buenos Aires
January 1, 2000 - December 31, 2011
Degree in Graphic Design at Faculty of Architecture, Design and Urbanism, University of Buenos Aires (FADU-UBA)
January 11, 2030 - January 1, 2011
Graphic Design at FADU-UBA, Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de Buenos Aires
January 11, 2030 - October 13, 2025
Graphic Design Degree at FADU-UBA, Facultad de Arquitectura, Diseño y Urbanismo, Universidad de Buenos Aires
January 11, 2030 - October 13, 2025
Graphic Design at FADU-UBA, Facultad de Arquitectura, Diseño y Urbanismo, Universidad de Buenos Aires
January 11, 2030 - January 1, 2011
Graphic Design at FADU-UBA (Facultad de Arquitectura, Diseño y Urbanismo, Universidad de Buenos Aires)
January 11, 2030 - October 13, 2025
Graphic Design Degree at FADU-UBA (Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de Buenos Aires)
January 11, 2030 - October 13, 2025
Graphic Design Degree at FADU-UBA (Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de Buenos Aires)
January 11, 2030 - October 13, 2025

Qualifications

Approved Degree by the Ministry of Education, Culture and Sport of Spain
January 1, 2011 - December 31, 2011
Degree approved by the Ministry of Education, Culture and Sport of Spain, Credential 2011/H25792
January 1, 2011 - August 6, 2025
Credential 2011/H25792
January 1, 2011 - October 13, 2025
Approved Degree by the Ministry of Education, Culture and Sport of Spain (Credential 2011/H25792)
January 1, 2011 - October 13, 2025
Credential 2011/H25792
January 11, 2030 - January 1, 2011
Credential 2011/H25792 (Approved degree by the Spanish Ministry of Education, Culture and Sport)
January 1, 2011 - October 13, 2025
Graphic Design degree – FADU-UBA; Approved by Spanish Ministry of Education, Culture and Sport (Credential 2011/H25792)
January 11, 2030 - October 13, 2025
Approved degree by the Ministry of Education, Culture and Sport of Spain. Credential 2011/H25792
January 1, 2011 - October 13, 2025

Industry Experience

Education, Other, Media & Entertainment, Professional Services, Consumer Goods, Real Estate & Construction, Government, Manufacturing