Available to hire
I’m Hernani Silva, a growth marketing and digital marketing professional focused on planning, executing, and analyzing performance across channels like Google Ads and Facebook Ads. I love turning data into action—finding opportunities to reduce CAC, increase ROAS, increase retention, and build repeat usage through thoughtful experimentation and optimization.
Skills
Experience Level
Language
Portuguese
Fluent
English
Intermediate
Work Experience
Head of Marketing and Growth
January 1, 2019 - PresentLed and delivered marketing and growth efforts, including SEO work and analytics using Google Analytics. Owned social media strategy and supported web development and digital marketing execution. Managed Google Ads and Facebook Ads initiatives, along with content management and product-related responsibilities, with an emphasis on growth experimentation and performance improvement.
Digital Marketing Analyst at Influux-Mobocity
March 1, 2018 - September 30, 2019Managed and mentored content operations by setting team goals and improving team organization and individual development. Supported the company’s influence platform growth strategy while optimizing content and performance. Contributed to growth improvements by aligning reporting and execution with marketing objectives.
Digital Marketing Analyst at Infulu - Mobocity
March 1, 2012 - September 1, 2019Managed and mentored the content team by setting goals and improving organization and team workflows. Optimized growth strategies for the company’s influencer platform while improving content and performance practices tied to influencer-driven acquisition and engagement.
Food
August 1, 2011 - June 1, 2012Education
Qualifications
Industry Experience
Education, Media & Entertainment, Retail, Software & Internet
Skills
Experience Level
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