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Hi, I’m Joe Herrington—a dynamic entrepreneur and retail professional with over 10 years of experience in operations, community building, and marketing. I founded and direct the White Rabbit Society, a thriving West Coast Swing dance community, while sharpening customer service and team leadership skills at Whole Foods Market. I’m passionate about creating connections, driving growth in fast-paced settings, and turning ideas into engaging experiences through events, digital marketing, and community leadership. I’m excited to explore opportunities in marketing, event management, or community development.…Hi, I’m Joe Herrington—a dynamic entrepreneur and retail professional with over 10 years of experience in operations, community building, and marketing. I founded and direct the White Rabbit Society, a thriving West Coast Swing dance community, while sharpening customer service and team leadership skills at Whole Foods Market. I’m passionate about creating connections, driving growth in fast-paced settings, and turning ideas into engaging experiences through events, digital marketing, and community leadership. I’m excited to explore opportunities in marketing, event management, or community development.

Joe Herrington

Dancer, Choreographer, Community Manager, +2

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Hi, I’m Joe Herrington—a dynamic entrepreneur and retail professional with over 10 years of experience in operations, community building, and marketing. I founded and direct the White Rabbit Society, a thriving West Coast Swing dance community, while sharpening customer service and team leadership skills at Whole Foods Market. I’m passionate about creating connections, driving growth in fast-paced settings, and turning ideas into engaging experiences through events, digital marketing, and community leadership. I’m excited to explore opportunities in marketing, event management, or community development.…Hi, I’m Joe Herrington—a dynamic entrepreneur and retail professional with over 10 years of experience in operations, community building, and marketing. I founded and direct the White Rabbit Society, a thriving West Coast Swing dance community, while sharpening customer service and team leadership skills at Whole Foods Market. I’m passionate about creating connections, driving growth in fast-paced settings, and turning ideas into engaging experiences through events, digital marketing, and community leadership. I’m excited to explore opportunities in marketing, event management, or community development.

Available to hire

Hi, I’m Joe Herrington—a dynamic entrepreneur and retail professional with over 10 years of experience in operations, community building, and marketing. I founded and direct the White Rabbit Society, a thriving West Coast Swing dance community, while sharpening customer service and team leadership skills at Whole Foods Market.

I’m passionate about creating connections, driving growth in fast-paced settings, and turning ideas into engaging experiences through events, digital marketing, and community leadership. I’m excited to explore opportunities in marketing, event management, or community development.

Skills

Branding

Experience Level

Branding

Intermediate

Work Experience

Founder & Director at White Rabbit Society (Dance Community)

January 1, 2021 - Present

Established and managed a West Coast Swing dance community, organizing weekly events, workshops, and social gatherings for 100+ participants. Led marketing across Instagram and Facebook, growing engagement through content creation, promotions, and partnerships, resulting in attendance growth. Handled operations including venue coordination, budgeting, and participant feedback, adapting to virtual events during disruptions. Developed transferable skills in digital marketing, event planning, and community management.

Team Member at Whole Foods Market

January 1, 2001 - Present

Delivered exceptional customer service in a high-volume retail environment, assisting with product recommendations, inventory management, and store operations to ensure smooth daily workflows. Contributed to team morale by participating in shift coordination and supporting colleagues during peak hours, addressing challenges like unpredictable scheduling and customer demands. Gained expertise in retail best practices, including compliance with company policies on breaks, safety, and quality standards, while promoting a positive work culture. Built skills in multitasking, communication, and adaptability, directly applicable to fast-paced entrepreneurial ventures.