Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Joe Herrington, a Phoenix-based entrepreneur and retail professional with 10+ years of experience building community, improving operations, and driving growth through marketing. I’m the founder and director of the White Rabbit Society, where I organize and lead a West Coast Swing dance community—creating welcoming, high-energy spaces for people to connect through weekly events, workshops, and socials. I bring a strong mix of people-first leadership and practical operational skills from Whole Foods Market, where I’ve delivered exceptional customer service in a fast-paced, high-volume environment. I enjoy promoting events through social media, partnering with others to expand reach, and using feedback and basic analytics to continually improve attendance and engagement.…I’m Joe Herrington, a Phoenix-based entrepreneur and retail professional with 10+ years of experience building community, improving operations, and driving growth through marketing. I’m the founder and director of the White Rabbit Society, where I organize and lead a West Coast Swing dance community—creating welcoming, high-energy spaces for people to connect through weekly events, workshops, and socials. I bring a strong mix of people-first leadership and practical operational skills from Whole Foods Market, where I’ve delivered exceptional customer service in a fast-paced, high-volume environment. I enjoy promoting events through social media, partnering with others to expand reach, and using feedback and basic analytics to continually improve attendance and engagement.

Joe Herrington

Dancer, Choreographer, Community Manager, +2





I’m Joe Herrington, a Phoenix-based entrepreneur and retail professional with 10+ years of experience building community, improving operations, and driving growth through marketing. I’m the founder and director of the White Rabbit Society, where I organize and lead a West Coast Swing dance community—creating welcoming, high-energy spaces for people to connect through weekly events, workshops, and socials. I bring a strong mix of people-first leadership and practical operational skills from Whole Foods Market, where I’ve delivered exceptional customer service in a fast-paced, high-volume environment. I enjoy promoting events through social media, partnering with others to expand reach, and using feedback and basic analytics to continually improve attendance and engagement.…I’m Joe Herrington, a Phoenix-based entrepreneur and retail professional with 10+ years of experience building community, improving operations, and driving growth through marketing. I’m the founder and director of the White Rabbit Society, where I organize and lead a West Coast Swing dance community—creating welcoming, high-energy spaces for people to connect through weekly events, workshops, and socials. I bring a strong mix of people-first leadership and practical operational skills from Whole Foods Market, where I’ve delivered exceptional customer service in a fast-paced, high-volume environment. I enjoy promoting events through social media, partnering with others to expand reach, and using feedback and basic analytics to continually improve attendance and engagement.

Available to hire

I’m Joe Herrington, a Phoenix-based entrepreneur and retail professional with 10+ years of experience building community, improving operations, and driving growth through marketing. I’m the founder and director of the White Rabbit Society, where I organize and lead a West Coast Swing dance community—creating welcoming, high-energy spaces for people to connect through weekly events, workshops, and socials.

I bring a strong mix of people-first leadership and practical operational skills from Whole Foods Market, where I’ve delivered exceptional customer service in a fast-paced, high-volume environment. I enjoy promoting events through social media, partnering with others to expand reach, and using feedback and basic analytics to continually improve attendance and engagement.

Skills

Instagram

Leadership

Branding

Experience Level

Instagram

Expert

Leadership

Expert

Branding

Intermediate

Work Experience

Founder & Director at White Rabbit Society (Dance Community)

January 1, 2021 - Present

Established and managed a West Coast Swing dance community, organizing weekly events, workshops, and social gatherings for 100+ participants. Led marketing across Instagram and Facebook, growing engagement through content creation, promotions, and partnerships, resulting in attendance growth. Handled operations including venue coordination, budgeting, and participant feedback, adapting to virtual events during disruptions. Developed transferable skills in digital marketing, event planning, and community management.

Team Member at Whole Foods Market

January 1, 2001 - Present

Delivered exceptional customer service in a high-volume retail environment, assisting with product recommendations, inventory management, and store operations to ensure smooth daily workflows. Contributed to team morale by participating in shift coordination and supporting colleagues during peak hours, addressing challenges like unpredictable scheduling and customer demands. Gained expertise in retail best practices, including compliance with company policies on breaks, safety, and quality standards, while promoting a positive work culture. Built skills in multitasking, communication, and adaptability, directly applicable to fast-paced entrepreneurial ventures.