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Creative Manager and Brand Experience professional with 10 years of experience across integrated branding, premium retail environments, experiential campaigns, corporate communications, and digital content. Currently leading end-to-end creative development at Grand Indonesia, translating business objectives into compelling customer experiences and presenting strategic proposals to Boards of Directors, business owners, and senior stakeholders. Experienced in coordinating multidisciplinary teams, international brand partners, and production vendors while integrating AI-assisted workflows to improve creative quality and eiciency.…Creative Manager and Brand Experience professional with 10 years of experience across integrated branding, premium retail environments, experiential campaigns, corporate communications, and digital content. Currently leading end-to-end creative development at Grand Indonesia, translating business objectives into compelling customer experiences and presenting strategic proposals to Boards of Directors, business owners, and senior stakeholders. Experienced in coordinating multidisciplinary teams, international brand partners, and production vendors while integrating AI-assisted workflows to improve creative quality and eiciency.

HERU NUGROHO

Creative Director, Graphic Designer, 3D Visualizer, +1

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Creative Manager and Brand Experience professional with 10 years of experience across integrated branding, premium retail environments, experiential campaigns, corporate communications, and digital content. Currently leading end-to-end creative development at Grand Indonesia, translating business objectives into compelling customer experiences and presenting strategic proposals to Boards of Directors, business owners, and senior stakeholders. Experienced in coordinating multidisciplinary teams, international brand partners, and production vendors while integrating AI-assisted workflows to improve creative quality and eiciency.…Creative Manager and Brand Experience professional with 10 years of experience across integrated branding, premium retail environments, experiential campaigns, corporate communications, and digital content. Currently leading end-to-end creative development at Grand Indonesia, translating business objectives into compelling customer experiences and presenting strategic proposals to Boards of Directors, business owners, and senior stakeholders. Experienced in coordinating multidisciplinary teams, international brand partners, and production vendors while integrating AI-assisted workflows to improve creative quality and eiciency.

Available to hire

Creative Manager and Brand Experience professional with 10 years of experience across integrated branding, premium retail environments,
experiential campaigns, corporate communications, and digital content. Currently leading end-to-end creative development at Grand
Indonesia, translating business objectives into compelling customer experiences and presenting strategic proposals to Boards of Directors,
business owners, and senior stakeholders. Experienced in coordinating multidisciplinary teams, international brand partners, and
production vendors while integrating AI-assisted workflows to improve creative quality and eiciency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Manager at PT Grand Indonesia - DJARUM Group

February 1, 2024 - Present

Leading end-to-end creative development for a premium retail and brand experience portfolio at Grand Indonesia. Owns creative strategy and execution across brand campaigns, retail environments, experiential installations, corporate communications, and digital customer touchpoints. Translates business, marketing, operational, and customer-experience objectives into integrated premium visual concepts and narrative storytelling. Establishes design direction, review processes, material standards, and production benchmarks to govern visual consistency and quality. Coordinates cross-functional teams (Corporate Communications, Marketing, Events, Operations, Engineering, HSE, Finance, Customer Experience), international brand partners, and production vendors. Directs projects from research and ideation through spatial planning, design development, budgeting, stakeholder approval, production, installation, and final quality control. Presents creative proposals directly to the Board of Directors

Interior Designer (Contract) at Alien Design Consultant

January 1, 2024 - June 1, 2024

Developed creative concepts to communicate brand values for digital and print media. Collaborated with the marketing team on engaging visuals for campaigns, maintained brand messaging and visual identity consistency, and created/edited graphics, illustrations, and layouts.

Creative Specialist Supervisor at PT Grand Indonesia - DJARUM Group

January 1, 2024 - June 1, 2024

Creates design concepts and premium spatial layout plans including material/color selection, 3D visualization, technical drawing preparation, vendor coordination, and on-site checks to ensure spaces are beautiful, practical, safe, and aligned with client needs.

Graphic Designer & 3D Visualizer (Full-time) at PT Dirgantara Indonesia (Persero)

January 1, 2018 - January 1, 2024

Worked as a graphic designer and 3D visualizer supporting communications and design needs for corporate and related projects. Produced visual content including editorial and promotional graphics, and 3D visual assets to support internal/external communications.

Graphic Designer at PT Higenis Indonesia

January 1, 2017 - January 1, 2018

Developed marketing collateral and brand materials including billboard, brochure, signage, catalog, leaflets for units/condominiums, stationery, letterhead, business cards, envelopes, book covers, calendars, bags/totes, and personalized cups/mugs in collaboration with marketing communication to create innovative work aligned with target audiences.

Junior Designer (Interior 3D Visualizer) at PT Kemang Karya Utama

January 1, 2016 - January 1, 2017

Stayed updated with industry trends and incorporated feedback from stakeholders into design revisions. For 3D visualization and interior work: planned, designed, oversaw building construction, provided maintenance service, controlled projects from start to finish, and produced detailed blueprints (CAD work drawings) for on-site implementation.