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I’m Hessa Alfawzan, a marketing professional with around 8 years of experience bringing creativity and innovative thinking to every campaign I work on.

About

I’m Hessa Alfawzan, a marketing professional with around 8 years of experience bringing creativity and innovative thinking to every campaign I work on. I lead and collaborate across teams, communicate effectively with different personalities, and enjoy developing marketing ideas that genuinely add value and create a positive impact.

In my current role as Marketing Team Leader at Alkaffary Group in Riyadh, I manage a marketing team and plan campaigns across multiple channels, including influencer partnerships and internal coordination with other departments. I also support e-commerce and digital marketing initiatives to ensure integrated execution across platforms, and I’m excited to keep building customer-focused strategies that strengthen brand identity and drive results.

  • 7 years' experience
  • Joined September 2026

Languages

  • ArabicFluent
  • EnglishIntermediate

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Professional Services

Work experience· 5 roles

Marketing Team Leader · Alkaffary GroupJan 2025 – Present · 1 yr 11 mos

Lead and manage a marketing team of 15 employees, ensuring execution of departmental goals. Plan and manage advertising campaigns across multiple channels to reach and engage the target audience effectively. Oversee relationships with influencers and public figures, including selection, campaign planning, execution, and performance evaluation. Coordinate marketing-related requests with internal departments to ensure smooth operations and alignment. Develop creative concepts and campaign ideas aligned with brand identity and strategic objectives, and collaborate with e-commerce and digital marketing teams to support sales initiatives and ensure integrated, unified execution across channels.

Marketing Specialist · ND AgencyJan 2022 – Jan 2024 · 2 yrs 1 mo
Customer Service · Wadi Halfa GroupJan 2020 – Jan 2022 · 2 yrs 1 mo

Customer service role (details not specified in the resume).

Social Media Management · ObalJan 2019 – Jan 2020 · 1 yr 1 mo
Customer Service · Chiffon CenterJan 2018 – Jan 2019 · 1 yr 1 mo

Education· 6

Bachelor of Advertising and Marketing communication · Imam Mohammad Bin Saud Islamic University2030 – 2026
Diploma in Accounting · Higher Saudi Skills Institute Academy2030 – 2026
English Program · Connect English Campus, USA2030 – 2026
Bachelor of Advertising And Marketing communication · Imam Mohammad Bin Saud Islamic University, Riyadh2030 – 2026

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