Available to hire
Retention and lifecycle marketing specialist with 5+ years of experience in DTC eCommerce, deep in Klaviyo strategy, campaign execution, and flow architecture. Built and optimized retention programs for 50+ DTC brands across supplements, beauty, apparel, sleep, and oral health, agency-side and directly with brands. Known for measurable outcomes: 73% campaign revenue lift, 27% flow revenue lift, 40% abandoned cart recovery, and repeat purchase growth of 20–63% across accounts.
Equally strong at strategy and hands-on execution, can build the brief and build the campaign.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
English
Fluent
Hindi
Fluent
Work Experience
Retention and Lifecycle Marketing Specialist
January 1, 2021 - July 31, 2025Planned, strategized, and executed cross-channel campaigns using Klaviyo, Postscript, Attentive, Postpilot, Recharge, Loop, Skio, Triplewhale, and SuperAGI. Built and executed the complete Black Friday/Cyber Monday campaign calendar with coordination across creative, copy, segments, and deployment across email and SMS. Tracked and reported weekly on core retention KPIs: CTR, revenue per recipient, and LTV, surfacing insights for mid-campaign optimization. Collaborated cross-functionally with creative, brand, and retention teams to ensure assets were on-brief, on-time, and on-brand.
Independently built a full Klaviyo retention program from zero for multiple DTC brands, including welcome, browse abandonment, cart abandonment, post-purchase, win-back, and sunset flows, driving 73% campaign revenue lift, 27% flow revenue lift, and reducing bounce rate from 2.06% to 0.33% in 6 months. Revamped abandoned cart flows to recover 40% of lost revenue and improved LTV per cohort through restructu
Corporate Role - Ad Operations / Campaign Management (full-time) at ABP Network (formerly STAR Network)
December 1, 2017 - January 1, 2018Executed and managed 1,000+ advertising campaigns for regional and national clients, tracking performance and streamlining client deliverables and sponsor workflows. Maintained an error-free workflow at scale, channeling error-free campaign delivery and acting as accountable coverage for the region, significantly improving efficiency and revenue.
Education
Master's In Business Administration at SKPIMCS University
August 1, 2017 - July 1, 2019MBA in Marketing at Post Graduation - MBA in Marketing, 2016–2018
January 1, 2016 - January 1, 2018Product Certification (Klaviyo) at Klaviyo
January 11, 2030 - August 21, 2026AI Generalist - OutSkill at Anthropic
January 1, 2025 - January 1, 2025Qualifications
Brand Management by IIM Bangalore
September 1, 2021Inbound Certificate- by HUBSPOT
March 1, 2021 - March 1, 2021Advanced Google Analytics
January 1, 2019Kalviyo Product Certified- Email Marketing
July 1, 2021Klaviyo Product Certified
January 11, 2030 - August 21, 2026Anthropic Certified - AI Generalist (OutSkill)
January 1, 2025 - January 1, 2025HubSpot Academy - Inbound Certified
January 11, 2030 - August 21, 2026Amazon Trained E-commerce Specialist Fundamentals
January 11, 2030 - August 21, 2026IEC One Funnel (IIEC) - Fundamentals of E-commerce
January 11, 2030 - August 21, 2026Way2Challenge by Russell Brunson (as written)
January 11, 2030 - August 21, 2026B2B Marketing - Growth School
January 1, 2023 - January 1, 2023Growth Hacking by Growth School
January 1, 2021 - January 1, 2021Brand Management - edX IMB Bangalore
January 11, 2030 - August 21, 2026AI Generalist - OutSkill
January 1, 2025 - January 1, 2025Industry Experience
Media & Entertainment, Software & Internet, Consumer Goods, Retail
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