Hetal Bhatt

Planned, strategized, and executed cross-channel campaigns using Klaviyo, Postscript, Attentive, Postpilot, Recharge, Loop, Skio, Triplewhale, and SuperAGI. Built and executed the complete Black Friday/Cyber Monday campaign calendar with coordination across creative, copy, segments, and deployment across email and SMS. Tracked and reported weekly on core retention KPIs: CTR, revenue per recipient, and LTV, surfacing insights for mid-campaign optimization. Collaborated cross-functionally with creative, brand, and retention teams to ensure assets were on-brief, on-time, and on-brand. Independently built a full Klaviyo retention program from zero for multiple DTC brands, including welcome, browse abandonment, cart abandonment, post-purchase, win-back, and sunset flows, driving 73% campaign revenue lift, 27% flow revenue lift, and reducing bounce rate from 2.06% to 0.33% in 6 months. Revamped abandoned cart flows to recover 40% of lost revenue and improved LTV per cohort through restructu

Executed and managed 1,000+ advertising campaigns for regional and national clients, tracking performance and streamlining client deliverables and sponsor workflows. Maintained an error-free workflow at scale, channeling error-free campaign delivery and acting as accountable coverage for the region, significantly improving efficiency and revenue.