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Hi, I'm Hiba, a creative designer based in Surrey, UK with a passion for design thinking, marketing design, and UI design. I started my career studying Applied Arts and sound/picture technologies. Ever since I was a little girl, I have wanted to be a designer, and I love the opportunity to bring innovative concepts to life. My work revolves around creating high-quality and impactful marketing assets that support business growth.…Hi, I'm Hiba, a creative designer based in Surrey, UK with a passion for design thinking, marketing design, and UI design. I started my career studying Applied Arts and sound/picture technologies. Ever since I was a little girl, I have wanted to be a designer, and I love the opportunity to bring innovative concepts to life. My work revolves around creating high-quality and impactful marketing assets that support business growth.

Hiba Widadi

Graphic Designer, Motion Graphic Designer, Social Media Freelancer, +6

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Hi, I'm Hiba, a creative designer based in Surrey, UK with a passion for design thinking, marketing design, and UI design. I started my career studying Applied Arts and sound/picture technologies. Ever since I was a little girl, I have wanted to be a designer, and I love the opportunity to bring innovative concepts to life. My work revolves around creating high-quality and impactful marketing assets that support business growth.…Hi, I'm Hiba, a creative designer based in Surrey, UK with a passion for design thinking, marketing design, and UI design. I started my career studying Applied Arts and sound/picture technologies. Ever since I was a little girl, I have wanted to be a designer, and I love the opportunity to bring innovative concepts to life. My work revolves around creating high-quality and impactful marketing assets that support business growth.

Available to hire

Hi, I’m Hiba, a creative designer based in Surrey, UK with a passion for design thinking, marketing design, and UI design. I started my career studying Applied Arts and sound/picture technologies. Ever since I was a little girl, I have wanted to be a designer, and I love the opportunity to bring innovative concepts to life. My work revolves around creating high-quality and impactful marketing assets that support business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Arabic

Fluent

Work Experience

Intern at Le Desk/Avant Scene/Soltana

January 1, 2017 - August 29, 2025

Completed internships at creative agencies where I built a strong foundation in graphic design and branding, leveraging my background in Sound and Picture Technologies to develop a passion for visual storytelling.

Creative Direction Lead at Avito (Top 1 Marketplace in Morocco)

January 1, 2021 - August 29, 2025

Led the creative direction supporting the marketing department’s core objectives, delivering high-quality assets aligned with Avito’s strategic framework and brand. Collaborated with UX, Sales, and HR teams to ensure brand consistency and produced hundreds of ads during a sensitive rebrand for the well-known Moroccan marketplace.

Design Team Lead at Inyad

January 1, 2016 - August 29, 2025

Led the design team across three projects supporting small businesses in several MENA and African countries. Responsibilities included analyzing marketing needs, conceptualizing high quality content (motion videos, TikTok ads, social media posts, Play Store assets, illustrations), developing original content, increasing user retention through innovative assets, and designing UI components and logos for digital products.

Lead Creative at Get.Mojo (via The Taken Seat)

January 1, 2022 - Present

Lead creative for a skincare and lifestyle retail app, handling brand identity, social media content, packaging design, and brand relifting. Created motion graphics, paid ads, app store assets, and printed materials. Supported marketing campaigns and events closely collaborating with product and growth teams to drive awareness, downloads, and engagement.

Designer / Brand & Creative Direction at Avito

December 31, 2021 - August 29, 2025

Responsible for determining the creative direction supporting the Marketing department’s core objectives and delivering high-quality assets aligned with Avito’s strategic framework and brand. Worked collaboratively with UX, Sales, and HR teams to ensure brand consistency and provide necessary materials. Successfully led a delicate rebrand of one of Morocco’s biggest marketplaces and produced hundreds of advertising campaigns.

Lead Designer / Design Team Lead at Inyad

December 31, 2016 - August 29, 2025

Led a design team across three different projects in the fintech startup world, focusing on growing small businesses in MENA and African countries. Analyzed marketing needs, conceptualized innovative content including motion videos, TikTok ads, social media posts, and Play Store assets. Designed UI components and logos for digital products, increasing user retention through creative assets.

Lead Creative at Get.Mojo (via The Taken Seat)

January 1, 2022 - Present

Leading creative for a skincare & lifestyle retail app, handling brand identity, social media content creation, packaging, and brand refresh. Designed motion graphics, paid ads, app store assets, printed materials, and supported events and marketing collaborations to drive awareness, downloads, and engagement.

Internship at Le Desk / Avant Scene / Soltana

December 31, 2017 - August 29, 2025

Completed internships at creative agencies developing skills in graphic design, branding, and visual storytelling, establishing the foundation for a career in design.

Creative Lead at Get.Mojo (via The Taken Seat)

January 1, 2022 - Present

Led creative efforts for a skincare and lifestyle retail app including brand identity, social media content creation, packaging, and brand relifting. Designed and produced motion graphics, paid ads, app store assets, and printed materials. Worked closely with product and growth teams to support marketing campaigns, events, and collaborations that drive awareness, downloads, and engagement.

Design Team Lead at Inyad

December 31, 2016 - September 1, 2025

Led the design team for three projects in a fintech startup supporting small businesses across MENA and African countries. Responsibilities included analyzing marketing needs, conceptualizing and developing innovative content such as motion videos, TikTok ads, static posts, Play Store assets, illustrations, and UI components including logos. Focused on improving user retention through creative assets and digital product design.

Creative Director at Avito.ma

December 31, 2021 - September 1, 2025

Responsible for determining creative direction to support core marketing objectives and delivering high-quality assets aligned with Avito’s strategic framework and brand. Collaborated with UX, Sales, and HR teams to maintain brand consistency and produce necessary materials. Successfully rebranded one of Morocco’s largest online marketplaces and created hundreds of ads to communicate the refreshed identity effectively.