I'm a marketing, brand and product strategist, helping businesses develop products, build brands and bring them successfully to market. Over my career, I've worked across consumer brands, startups, scale-ups and founder-led businesses, combining strategic thinking, commercial awareness and hands-on execution. My experience spans brand strategy, product marketing, new product development, positioning, go-to-market planning, customer experience and launch execution. I enjoy working where products, customers and commercial opportunity intersect, helping businesses define what they're building, who it's for and how to bring it successfully to market. Most recently I've been helping build an AI-powered parenting technology startup, working across product strategy, customer experience, positioning, launch readiness and retail setup. Prior to that I spent over a decade building and growing premium beauty and consumer brands, before founding my own consultancy supporting founders and growing businesses with brand, marketing and business strategy. I'm particularly drawn to consumer brands, tech-for-good founders, purpose-led businesses and growing companies where there's an opportunity to shape products, brands and customer experiences that people genuinely value. Areas of expertise include: • Brand & marketing strategy • Product marketing & go-to-market • New product development • Positioning & messaging • Customer experience • Product launches • Consumer brands • Startup and scale-up environments Always happy to connect with founders, marketers, product teams and businesses building interesting things.…

I'm a marketing, brand and product strategist, helping businesses develop products, build brands and bring them successfully to market. Over my career, I've worked across consumer brands, startups, scale-ups and founder-led businesses, combining strategic thinking, commercial awareness and hands-on execution. My experience spans brand strategy, product marketing, new product development, positioning, go-to-market planning, customer experience and launch execution. I enjoy working where products, customers and commercial opportunity intersect, helping businesses define what they're building, who it's for and how to bring it successfully to market. Most recently I've been helping build an AI-powered parenting technology startup, working across product strategy, customer experience, positioning, launch readiness and retail setup. Prior to that I spent over a decade building and growing premium beauty and consumer brands, before founding my own consultancy supporting founders and growing businesses with brand, marketing and business strategy. I'm particularly drawn to consumer brands, tech-for-good founders, purpose-led businesses and growing companies where there's an opportunity to shape products, brands and customer experiences that people genuinely value. Areas of expertise include: • Brand & marketing strategy • Product marketing & go-to-market • New product development • Positioning & messaging • Customer experience • Product launches • Consumer brands • Startup and scale-up environments Always happy to connect with founders, marketers, product teams and businesses building interesting things.…

Available to hire

I’m a marketing, brand and product strategist, helping businesses develop products, build brands and bring them successfully to market.

Over my career, I’ve worked across consumer brands, startups, scale-ups and founder-led businesses, combining strategic thinking, commercial awareness and hands-on execution.

My experience spans brand strategy, product marketing, new product development, positioning, go-to-market planning, customer experience and launch execution. I enjoy working where products, customers and commercial opportunity intersect, helping businesses define what they’re building, who it’s for and how to bring it successfully to market.

Most recently I’ve been helping build an AI-powered parenting technology startup, working across product strategy, customer experience, positioning, launch readiness and retail setup. Prior to that I spent over a decade building and growing premium beauty and consumer brands, before founding my own consultancy supporting founders and growing businesses with brand, marketing and business strategy.

I’m particularly drawn to consumer brands, tech-for-good founders, purpose-led businesses and growing companies where there’s an opportunity to shape products, brands and customer experiences that people genuinely value.

Areas of expertise include:
• Brand & marketing strategy
• Product marketing & go-to-market
• New product development
• Positioning & messaging
• Customer experience
• Product launches
• Consumer brands
• Startup and scale-up environments

Always happy to connect with founders, marketers, product teams and businesses building interesting things.

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Work Experience

Marketing Strategist at Wood Consulting Ltd
July 1, 2026 - Present
Working with an early-stage consumer technology company to shape the commercial, product and marketing strategy for a new connected product ahead of launch. Role & responsibilities: Leading market and customer research, value proposition development, competitive analysis, positioning, brand strategy, pricing and go-to-market planning. Working closely with the founder, tech team and marketing person to ensure product development is grounded in customer needs and commercial opportunity. Achievements to date: Defined priority customer segments and use cases, developed the value proposition and market positioning, led primary customer research and competitor analysis, and helped establish the commercial foundations for product development and launch. Next: directing brand strategy and identity creation and website development, developing the UX, app and onboarding experience, product testing and GTM strategy.
Product Marketing Manager (founding team) at Dote
November 3, 2025 - Present
Founding team member at Dote, an AI-powered parenting technology startup, playing a cross-functional, key role spanning product strategy, product marketing and launch execution for a connected parenting platform combining hardware, software, AI assistance and expert content. • Defined Dote's product and brand narrative, value proposition and messaging framework, helping establish a differentiated position centred on proactive parenting guidance rather than passive baby monitoring. • Helped shape product vision, MVP scope and feature prioritisation, balancing customer needs, technical constraints and commercial objectives. • Set the strategic direction for how Dote showed up to parents across product, marketing and go-to-market touchpoints, ensuring a consistent and compelling customer experience. • Acted as a senior voice of the customer, grounding product, brand and commercial decisions in a deep understanding of parental needs, behaviours and motivations. • Led the development of customer-facing product experiences, contributing to the design and positioning of AI-powered parenting support, personalised guidance and family-focused features. • Translated complex technology into simple, consumer-first storytelling, helping parents understand and trust both the product and the value it delivered. • Rebuilt website messaging and customer journeys and created compelling brand assets, aligning the customer experience with the company's evolving product strategy and positioning. • Led Amazon marketplace launch readiness, securing preorder availability and creating retail launch assets for UK and US distribution channels. • Created investor and retailer-facing product demonstrations that translated future product vision into compelling customer and commercial opportunities, securing retail key partners.
Business Coach & Course Creator at The School of Natural Skincare
December 31, 2018 - August 18, 2025
Part-time freelance course creator, tutor, and 1-2-1 business coach for small natural beauty businesses, often start-ups.
Senior Brand Manager at Fragrance Factory Limited
December 31, 2014 - August 18, 2025
Managed UK market and/or NPD for several beauty brands including The Organic Pharmacy, Nickel, Jasper Conran Fragrances, Designers Guild, Jo Wood Organics for a beauty brand distributor and manufacturer. Controlled marketing expenditure and financial forecasts to ensure planned profit margins. Managed key relationships with brand owners, designers, manufacturers, agencies, retailers, and sales teams ensuring alignment and delivery of launches and campaigns. Managed full lifecycle of brand and product launches, including budgeting, forecasting, and strategic planning, achieving notable successes such as launching Banana Republic fragrances into premium distribution with break-even in 3 months. Planned and executed all B2B marketing campaigns including trade advertising, promotions, sales materials, sampling and POS assets. Mentored junior team members to improve marketing quality and efficiency. Grew Nickel Spa sales by 43% and non-Spa product sales by 253% in one year.
Founder - Strategic Business and Marketing Coach/Consultant at Hils Crisp Coaching
January 1, 2014 - Present
Founded a transformational coaching, consulting and facilitation business, adding value to clients through 1-2-1 mentoring, workshops, programs and memberships. Developed the brand and marketing strategy, tripling revenue in under 2 years. Executed digital marketing campaigns and launch strategies, creating consistent emotionally resonant content to drive audience engagement and revenue growth. Supported clients with strategy development, ideal client clarification, positioning, pricing, service/product development, launch planning, and messaging to increase visibility and sales. Achieved 40 x 5-star review ratings on Facebook.
Brand Manager at Kenneth Green Associates
December 31, 2001 - August 18, 2025
Managed the UK market for several beauty brands including Nuxe, Boucheron, Escada for a beauty brand distributor. Previously Marketing Coordinator from 1997.

Education

BA Business Studies 2:1 at Kingston Business School
September 1, 1994 - July 1, 1997

Qualifications

Heart IQ Facilitator - Level 3
January 11, 2030 - August 18, 2025
Art of Feminine Presence Teacher - Level 2
January 11, 2030 - August 18, 2025
Practitioner in NLP
January 11, 2030 - August 18, 2025
Practitioner in EFT
January 11, 2030 - August 18, 2025
Practitioner in The Conscious Energy Clearing Method
January 11, 2030 - August 18, 2025
Permaculture Design Course
January 11, 2030 - August 18, 2025

Industry Experience

Consumer Goods, Professional Services, Retail, Travel & Hospitality, Non-Profit Organization