I’m a marketing, brand and product strategist, helping businesses develop products, build brands and bring them successfully to market.
Over my career, I’ve worked across consumer brands, startups, scale-ups and founder-led businesses, combining strategic thinking, commercial awareness and hands-on execution.
My experience spans brand strategy, product marketing, new product development, positioning, go-to-market planning, customer experience and launch execution. I enjoy working where products, customers and commercial opportunity intersect, helping businesses define what they’re building, who it’s for and how to bring it successfully to market.
Most recently I’ve been helping build an AI-powered parenting technology startup, working across product strategy, customer experience, positioning, launch readiness and retail setup. Prior to that I spent over a decade building and growing premium beauty and consumer brands, before founding my own consultancy supporting founders and growing businesses with brand, marketing and business strategy.
I’m particularly drawn to consumer brands, tech-for-good founders, purpose-led businesses and growing companies where there’s an opportunity to shape products, brands and customer experiences that people genuinely value.
Areas of expertise include:
• Brand & marketing strategy
• Product marketing & go-to-market
• New product development
• Positioning & messaging
• Customer experience
• Product launches
• Consumer brands
• Startup and scale-up environments
Always happy to connect with founders, marketers, product teams and businesses building interesting things.
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