Lead end-to-end SEO and emerging GEO workstreams across multiple client portfolios; translate business objectives into structured SEO strategies; conduct advanced keyword research; perform comprehensive technical SEO audits; optimize content for search intent and AI-surface visibility; develop internal linking and information architecture strategies; monitor performance and translate insights into actionable recommendations.

SEO Specialist at Monarch Media

June 1, 2020 - December 1, 2021

Conducted in-depth SEO audits and competitor analysis; developed on-page optimization strategies; performed keyword and topic research; implemented internal linking strategies; monitored SERP rankings and engagement; collaborated with content teams to deliver SEO-optimized content; produced performance reports with recommendations.

SEO Analyst at BREEZEMAXWEB

January 1, 2019 - March 1, 2020

Executed SEO initiatives including keyword research, content optimization, and link-building; performed technical SEO audits; conducted content gap analysis and competitor benchmarking; implemented structured data and technical enhancements; analyzed performance metrics; supported local SEO.

Digital Marketing Analyst at Webleonz

May 1, 2017 - September 1, 2018

Delivered SEO, SEM, and social media strategies; conducted SEO audits and on-site/off-site optimization; managed paid campaigns and performed A/B and multivariate testing; analyzed campaign performance and provided insights to improve ROI; generated monthly reports.

Digital Marketing Executive at BrowseInfo

May 1, 2016 - May 1, 2017

Created and executed SMM strategies; improved site performance with white-hat SEO, SMM and SEM; planned and executed keyword research, content strategy, and content wireframes; analyzed data to identify trends and adjust campaigns; designed content marketing strategies and visuals; utilized testing to improve conversions; managed link strategies and diagnostic reporting.

SEO Specialist at DACGROUP

January 1, 2022 - Present

Lead end-to-end SEO and emerging GEO workstreams across multiple client portfolios. Translate business objectives and performance data into structured SEO strategies, including topic clusters, page-level recommendations, and technical priorities. Conduct advanced keyword research to strengthen topical authority and improve AI-driven discoverability. Perform comprehensive technical SEO audits (crawlability, indexing, canonicalization, redirects, site architecture), resolving critical visibility issues. Optimize content for search intent, answer readiness, and structured clarity, improving performance across SERPs and AI-generated responses. Develop internal linking and information architecture strategies to enhance crawl efficiency and content hierarchy. Evaluate content for AI-surface visibility, improving inclusion in featured snippets, People Also Ask, and AI-generated summaries. Partner with analytics and CRO teams to align SEO strategies with performance measurement and experimenta