Available to hire
Hi, I’m Himani Agrawal, a creative and distinction-level MSc Strategic Marketing graduate with a solid foundation in branding and strategic communications. I blend psychology with data-driven thinking to build brand identities from scratch and drive community engagement. I’ve led campaigns for 14+ clients across multiple industries, boosted website visits by 30%, and increased social media engagement by 35%. I’m a proven leader who has managed teams across two countries and generated over 200 pieces of user-generated content while selling 1,000 tickets for major student events. I’m now seeking a role that leverages a strategic, results-oriented approach to growing brands.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Student Marketeer at Red Bull UK
August 1, 2025 - August 1, 2025Drove brand engagement and visibility by executing national campaigns, managing events, and supporting sales. Led planning and execution for Red Bull’s presence at Astonbury Festival, including ideation, budgeting, and logistics. Supported major events (Dance Your Style UK Finals, Silverstone Grand Prix), managing artist seeding and premium tool setup. Planned and executed targeted sampling missions, including the RB Zero Launch at Jaguar Land Rover offices.
Digital Content Associate at Aston University
July 1, 2025 - July 1, 2025Created engaging digital content to support student career development and enhance engagement with the university’s careers service.
President and Founder (Voluntary) at Aston Marketing Society
July 1, 2025 - July 1, 2025Founded the society from scratch, developing the brand, strategy, and social media presence. Recruited and led a committee, growing membership from 0 to 43 in six months to become the largest academic society. Planned and executed 3 high-attendance events, including a guest lecture with the Director of Marketing at Aston.
Marketing Executive at LIT Entertainment Co.
June 1, 2024 - June 1, 2024Managed a portfolio of 14+ clients across fashion, F&B, real estate, and tech. Increased website visits by 30% for a fashion client through a multichannel strategy including OOH and print. Launched a student community programme from scratch, managing concept, recruitment, and engagement. Directed social media strategy, content calendars, influencer collaborations, and paid ad campaigns for multiple clients.
Social Media Manager at Freakins (Denim Brand)
September 1, 2022 - September 1, 2022Managed end-to-end social media, from content and community management to creative direction. Executed a large-scale PR campaign for 100 influencers and managed celebrity stylist collaborations. Implemented a successful comic strip series that boosted social media engagement by 35%.
Senior Student Marketeer at Red Bull India
March 1, 2022 - March 1, 2022Promoted to Team Lead within 6 months, leading a team of 6 Student Marketeers. Co-managed national events including ’Neymar Jr. Five’ and ’Red Bull Tour Bus’. Pivoted a physical event to an online dance competition, generating 200+ unique video entries.
Marketing & Events Lead at Aston Students’ Events Team (ASET), Aston Students’ Union
December 31, 2025 - December 31, 2025As Marketing Lead for Astonbury Festival, led a team of 20 to create 15+ promotional reels, resulting in 1,000 tickets sold in 2 months. Led marketing for the ’Aston’s Got Talent’ event from ideation to execution, securing Red Bull sponsorship.
General Societies Representative at Student Activities Committee, Aston Students’ Union
December 31, 2025 - December 31, 2025Co-developed a rapid marketing plan to save the AU Ball event, helping sell 200 tickets (£50 each) under a tight deadline. Trained new society committees on Students’ Union procedures and guidelines.
Student Representative MSc Strategic Marketing Management Course at Aston University
December 31, 2025 - December 31, 2025Acted as the key liaison between students and faculty, voicing student concerns and feedback to improve course delivery.
Education
MSc Strategic Marketing Management (Predicted: Distinction) at Aston University, Birmingham, UK
January 1, 2024 - January 1, 2025BA Psychology and English at Indira Gandhi National Open University, India
January 1, 2021 - January 1, 2024Qualifications
Brand Management: Aligning Business, Brand and Behaviour
November 1, 2023 - November 25, 2025Meta Social Media Marketing Professional Certificate
March 1, 2023 - November 25, 2025Professional Dance Certificate
January 1, 2019 - November 25, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Travel & Hospitality
Experience Level
Expert
Expert
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