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I’m Himanshu Tanwar, a Digital Marketing Specialist with 7+ years of experience driving programmatic advertising, campaign management, and data-driven optimization for clients in North America and EMEA. I leverage tools like Google Ads, DV360, Trade Desk, and Meta Ads Manager to optimize campaign performance and deliver measurable ROI. I excel in managing high-stakes projects around events such as Black Friday and Cyber Monday, collaborating cross-functionally to translate business goals into effective campaigns while maintaining quality and compliance. Based in Hamburg, Germany, I’m eager to explore opportunities that push performance and strategic impact.…I’m Himanshu Tanwar, a Digital Marketing Specialist with 7+ years of experience driving programmatic advertising, campaign management, and data-driven optimization for clients in North America and EMEA. I leverage tools like Google Ads, DV360, Trade Desk, and Meta Ads Manager to optimize campaign performance and deliver measurable ROI. I excel in managing high-stakes projects around events such as Black Friday and Cyber Monday, collaborating cross-functionally to translate business goals into effective campaigns while maintaining quality and compliance. Based in Hamburg, Germany, I’m eager to explore opportunities that push performance and strategic impact.

Himanshu Tanwar

Digital Marketer, Marketing Strategist, Performance Marketer, +3

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I’m Himanshu Tanwar, a Digital Marketing Specialist with 7+ years of experience driving programmatic advertising, campaign management, and data-driven optimization for clients in North America and EMEA. I leverage tools like Google Ads, DV360, Trade Desk, and Meta Ads Manager to optimize campaign performance and deliver measurable ROI. I excel in managing high-stakes projects around events such as Black Friday and Cyber Monday, collaborating cross-functionally to translate business goals into effective campaigns while maintaining quality and compliance. Based in Hamburg, Germany, I’m eager to explore opportunities that push performance and strategic impact.…I’m Himanshu Tanwar, a Digital Marketing Specialist with 7+ years of experience driving programmatic advertising, campaign management, and data-driven optimization for clients in North America and EMEA. I leverage tools like Google Ads, DV360, Trade Desk, and Meta Ads Manager to optimize campaign performance and deliver measurable ROI. I excel in managing high-stakes projects around events such as Black Friday and Cyber Monday, collaborating cross-functionally to translate business goals into effective campaigns while maintaining quality and compliance. Based in Hamburg, Germany, I’m eager to explore opportunities that push performance and strategic impact.

Available to hire

I’m Himanshu Tanwar, a Digital Marketing Specialist with 7+ years of experience driving programmatic advertising, campaign management, and data-driven optimization for clients in North America and EMEA. I leverage tools like Google Ads, DV360, Trade Desk, and Meta Ads Manager to optimize campaign performance and deliver measurable ROI.

I excel in managing high-stakes projects around events such as Black Friday and Cyber Monday, collaborating cross-functionally to translate business goals into effective campaigns while maintaining quality and compliance. Based in Hamburg, Germany, I’m eager to explore opportunities that push performance and strategic impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Hindi

Fluent

English

Fluent

Work Experience

Ad Operations Specialist at Adara (RateGain Travel Technologies Limited)

September 1, 2023 - November 8, 2025

Lead the execution of programmatic campaigns for EMEA clients using DV360 and the Trade Desk, delivering measurable improvements in campaign efficiency. Analyze data to produce insightful reports for stakeholders, guiding optimization decisions. Monitor campaign performance, focusing on CTR, CPA, and ROI, and implement optimization strategies. Conduct quality audits to ensure outputs align with client expectations and internal standards.

Digital Marketing & Research Senior Associate at Google Operations Center

September 1, 2023 - September 1, 2023

Provided optimization recommendations for Google Shopping Ads to elevate client performance. Managed high-visibility projects around Black Friday & Cyber Monday, contributing to sales uplift. Collaborated with campaign and account managers to address ad optimization requests on time. Conducted audits to ensure compliance with Google Ads policies.

Google Ads Analyst at Accenture India (On-site - Google India Pvt. Ltd.)

February 1, 2021 - February 1, 2021

Linked Google Ads accounts with Merchant Center to enable seamless ad integrations and efficient product feed management. Created and optimized Google Shopping campaigns, driving improved product visibility and higher ROI for e-commerce clients.

Google Ads Analyst at Vaco Binary Semantics

January 1, 2020 - January 1, 2020

Analyzed performance and provided insights; set up accounts and campaigns. Supported ad campaign setup and performance analysis for US and France markets, boosting ad impressions.

AdWords Analyst at COG Digital Pvt. Ltd.

June 1, 2019 - June 1, 2019

Designed strategic media plans and managed campaigns across Google Ads, Meta Ads Manager, and social media platforms. Optimized landing pages to improve ad relevance and increase conversion rates.

Digital Marketing Executive at UPSC Connect

September 1, 2018 - September 1, 2018

Increased brand reach through organic and paid marketing strategies. Improved website rankings by implementing advanced SEO techniques and paid advertising.

Digital Marketing & Research Senior Associate at Google Operations Center, India

September 1, 2023 - September 1, 2023

Provided optimization recommendations for Google Shopping Ads, elevating client account performance. Managed high-visibility projects before and after Black Friday & Cyber Monday, contributing to a significant sales uplift. Collaborated with campaign and account managers to address ad optimization requests and conducted audits to ensure compliance with Google Ads policies.

Google Ads Analyst at Vaco Binary Semantics, India (On-site – Google India Pvt. Ltd.)

January 1, 2020 - January 1, 2020

Analyzed performance and provided insights; set up accounts and campaigns. Supported ad campaign setup and performance analysis for US and France markets, boosting ad impressions.

AdWords Analyst at COG Digital Pvt. Ltd., India

June 1, 2019 - June 1, 2019

Designed strategic media plans and managed campaigns across Google Ads, Meta Ads Manager, and social media platforms (Facebook and Instagram). Optimized landing pages to improve ad relevance and increase conversions.

Digital Marketing Executive at UPSC Connect, India

September 1, 2018 - September 1, 2018

Increased brand reach through organic and paid marketing strategies. Improved website rankings by implementing advanced SEO techniques and paid advertising.